ArchiveSeptember, 2009

Late deals agent bucks struggling package trend

At a time when many holiday operators are finding it hard to stay in business, Irish travel company LateDeals.ie has recorded its best month ever. Both the company’s volume and value of sales for August were up by 38 per cent on the same month last year. LateDeals.ie director Juan Cullen said that with many […]

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'Buzz Marketing' author for MII national conference

Mark Hughes, author of ‘Buzz Marketing’, who grew eBay’s Half.com from zero to eight million users in under three years, is among the line-up of speakers who are due to address the 30th national marketing conference in the Four Season hotel in Dublin on Wednesday, November 4th. Organised by the Marketing Institute (MII), the theme […]

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Littlewoods puts its PR out to pitch

Littlewoods Ireland, which is part of the UK online store offering consumers fashion, footwear, home and electrical goods, has put its PR account up for review. WHPR and the incumbent, Heneghan, are known to be among the agencies pitching. Littlewoods sponsors Coronation Street on TV3 with its ‘The Secret’s Out’ mantra and recently appointed Ogilvy […]

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Gerry Ryan reaches LowLow sponsorship deal

Gerry Ryan’s weekday morning show on 2FM has signed up its first ever sponsor in its 20-year history in the shape of Kerry Foods’ LowLow dairy spread. Although the show attracts over 300,000 listeners it has struggled in recent years and its audience was down by 4,000 listeners in the latest JNLR. The deal is […]

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Kerry makes agency changes to dairy and meat brands

Kerry Foods has moved the creative advertising account for its dairy brands from Chemistry to McCann Erickson while its Galtee and Shaws meat brands has left Cawley NeaTBWA for DDFH&B-JWT which is the incumbent for its Denny brand. Fallon London handles Cheestrings for Kerry. The decision to drop Chemistry from the Kerry roster comes as […]

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GAA fans split on Croke Park pitch ban proposal

Plans by the GAA to stop people from running on to the pitch immediately after the games on finals day in Croke Park are supported by 35 per cent of GAA fans while 46 per cent oppose the idea, a survey by Onside Sponsorship and Teamer.net has revealed. GAA fans are also divided on the […]

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Teelings to tell UCD alumni Cooley story

Businessman Dr John Teeling and Stephen Teeling will give a special address to alumni of the UCD School of Business when they talk about the story of Cooley Distillery early next month. The talk will be followed by a whiskey tasting in the Laurence Crowley boardroom in the UCD Smurfit School. UCD’s Prof Damien McLoughlin, […]

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BoSI moves to WPP's Mediaedge:cia

Bank of Scotland (Ireland) has switched its media planning and buying account from the Publicis-owned ZenithOptimedia to Mediaedge:cia as part of an international alignment by the Lloyds banking group. Vizeum and OMD were also involved in the four-way review. Mediaedge:cia will work to Mark Mohan, head of marketing an communications, strategy and products at BoSI. […]

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Photo sharing site runs up 20,000 snaps

The RacePix365.com Irish website which combines photo sharing with athletics has uploaded 20,000 images since its launch less than a year ago. Racepix365.com was launched by Darren Spring, who, like the many contributors to the site, combines a love of photography with running. Polish photographer Daniel Kowalczyk took the 20,000th photo at the BHAA Pearl […]

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AAI hosts talk on personal survival and team motivation

Even before the recession kicked in research on employee motivation and engagement was a concern with indications that 54 per cent of employees were to some extent disengaged from their work. The current environment has compounded these trends bringing greater pressure and stress to the workplace. An evening meeting of the Association of Advertisers in […]

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Creative adman conceives novel musical experiment

Nick Kelly, a highly-acclaimed freelance advertising copywriter, originally with Irish International BBDO, is embarking on a new musical project as part of his next solo album. Gestation is based on a series of nine live shows, one on the last Wednesday of each of the next nine months. Kelly’s idea is to workshop a bunch […]

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Liverpool signs £80 million shirt deal with Standard Chartered

Liverpool FC has netted the biggest shirt sponsorship deal in the club’s history by agreeing a £80m four-year contract with the Standard Chartered capital-based bank from the start of next year’s Premier League season. The deal marks the end of the £8m-a-season Carlsberg shirt deal. The deal with Standard Chartered was signed after an exclusivity […]

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Ex-publisher advocates glossies debate "unhappy marriage"

Trevor White, former publisher of The Dubliner magazine, has called on Irish TV and filmmakers to consider making a documentary on the “unhappy marriage” between the editorial and advertising departments of a big glossy publication. White said it would be “engrossing” to see a documentary about the struggle between two magazines such as Image and […]

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