ArchiveMarch, 2010

Chemistry takes Mad Men break

Chemistry is taking over an entire commercial break in the last of the current series of Matt Weiner’s Mad Men going out on RTE 1 late on Easter Monday. The agency has links with the adland-based soap having won a competition run by RTE Media Sales inviting agencies to create stings for the third season. The […]

Read more

Beckham in new Adidas ad

AC Milan and England footballer David Beckham teams up with various celebrities for a new campaign for Adidas Originals. The former Manchester United midfielder joins Snoop Dogg, Whitney Port, N’Dubz, Noel Gallagher and Agyness Deyn to spread the message ‘Street Where Originality Lives’. Evolving from 2009’s ‘House Party’ and soundtracked to the Pilooski remix of […]

Read more

Setanta to show Munster-Leinster tie on Good Friday

The much anticipated Munster v Leinster Magners League game will be broadcast live on Setanta Sports 1 this Good Friday, April 2nd at 8pm. Joining Daire O’Brien in the Setanta Sports studio will be former Ireland internationals Ciaran FitzGerald and Neil Francis. Matt Williams will be the match commentator, along with Connor Morris and Donal […]

Read more

Sparks to talk about agency briefs

Brian Sparks from Agency Assessments International will provide a morning workshop organised by the Association of Advertisers in Ireland (AAI) in Space@ Rothco next month. Sparks will talk about the importance of a clear brief as part of the agency management process. Creative evaluation and guidelines for agency motivation will be discussed. Sparks has extensive […]

Read more

MCM ties with Core Media cut

MCM, the media division of McConnellsintegrated, is no longer part of the Core Media group. In a letter to media, Alan Cox, Core chief  executive, confirmed that the group would now only comprise Publicis agencies. The move paves the way for official RTE recognition of Core, whose members now include MediaVest, Starcom, ZenithOptimedia, Equinox, Clear […]

Read more

Eircom and Meteor to bundle media

The media planning and buying for Eircom and its Meteor mobile phone operation is out to pitch. Mindshare, which handles Eircom, and Vizeum, the agency for Meteor, are competing with Initiative for the combined account. It is one of a series of major media and creative reviews doing the rounds. VHI and FBD, both handled […]

Read more

TV3 to show abuse film

TV3 is to screen the award-winning Irish film about clerical sex abuse, Beyond the Fire, in the coming weeks. TV3 director of programming, Ben Frow, confirmed the news to the Irish Independent at the weekend. RTE turned down Maeve Murphy’s film because there was “not much appetite” for the subject. Frow said: “Our advertisers won’t find […]

Read more

Man Utd face Bayern Munich and Arsenal draw Barcelona in Champions League quarter finals

Wayne Rooney’s Manchester United will play Bayern Munich in the quarter-finals of the Uefa Champions League. The Barclays Premier League champions have been drawn to play in Germany in the first leg at the end of March, with the return match at Old Trafford a week later. The draw is a replay of the 1999 […]

Read more

Bord Bia urges graduates to apply for fellowships

Aidan Cotter, chief executive, Bord Bia and Anne Hogan, C&C brand manager for Bulmer’s Pear Cider, at the Bord Bia food and drink industry awards. The second year of UCD fellowships is now open to 25 graduates. Bord Bia and the UCD Smurfit School are offering 25 graduates with at least two years work experience […]

Read more

Sutherland to talk in Dublin in May

As first highlighted in Marketing.ie magazine, UK adman Rory Sutherland is to visit Dublin for an industry event. The colourful vice chairman of Ogilvy UK and president of the Institute of Advertising Practitioners (IPA) will address a breakfast seminar hosted by IAPI in Dublin on Wednesday, May 12th. IAPI has yet to confirm a venue […]

Read more

Jedward signs Universal deal

X Factor twins Jedward haves signed up to Universal after a brief relationship with Sony. Manager Louis Walsh has agreed a new contract for the 18-year-old twins John and Edward Grimes from Lucan, Co Dublin. Jedward concerts in Dublin and Belfast have sold out. Their debut single, a remake of the Queen hit Under Pressure, was […]

Read more

Irish singer gives London a greening

Boyzone’s Mikey Graham turned out to see the London Eye going green for St Patrick’s Day, part of Tourism Ireland’s biggest ever marketing push to showcase Ireland around the world. Graham talked to 19 radio stations across the UK about the importance of St Patrick’s Day and what he does on the day.  He also gave […]

Read more

Learman to head up OMA judges

Hollywood style: Paddy Power have run what they claim is the world’s longest free-standing billboard on Cleeve Hill overlooking this week’s Cheltenham race festival. The sign is 270 ft long. Simon Learman, executive creative director, McCann Erickson London, is to head up the 23rd Outdoor Advertising Awards. The awards, organised by the Outdoor Media Association […]

Read more