ArchiveMarch, 2010

Diageo drops JWT for Baileys

Diageo has parted company with JWT and called a pitch for its £40 million Baileys global account. Diageo has approached agencies and plans to see formal presentations for the Irish cream liqueur later this year. JWT has had the account for two years, after it saw off Leo Burnett and Bartle Bogle Hegarty, the previous […]

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Guinness coolest Irish brand in UK

Ireland rugby players Girvan Dempsey, Rory Best and Tommy Bowe at a Guinness Area 22 event Over a third of British consumers voted Guinness as the coolest Irish brand in a YouGov survey commissioned by Irish-owned, London PR agency Eulogy! Alcoholic drinks take the top four spots in the poll headed by Guinness on 36 […]

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Kick and Darkhorse in tie-up

Strolling ahead:  Dave Cowzer, Aidan O’Connor, Neil McKenna and Jack Healy have agreed to link their Darkhorse and Kick Communications agencies. Kick Communications have agreed a “working arrangement” with Darkhorse to provide clients with a more integrated above and below the line agency package. The two companies have worked together on the National Dairy Council […]

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Mattel launches Mad Men dolls

Shapely doll: Christina Hendricks as Joan Holloway in Mad Men Mattel, the world renowned toy maker, is marketing a Barbie collection of dolls based on the characters of Matt Weiner’s award-winning drama, Mad Men. The latest series about lives on New York’s Madison Avenue in the early Sixties is now showing on RTE 1 Television […]

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Irish Daily Mail returns to TV

Associated Newspapers Ireland has launched a TV campaign for the Irish Daily Mail with the lead ad placing an emphasis on the family. The new ad broke this week on TG4. The idea is to convey a message to consumers that the Irish Daily Mail speaks on behalf of its readers by giving them a […]

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Cheltenham still rides high with Irish

Cheltenham remains a favourite with Irish people, a new survey by iReach Market Research reveals with 44 per cent of adults planning to place a bet during the festival. With a nod to the recession though, one in four will reduce their betting spend and only three per cent plan to spend more than last […]

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Over 50s feel lucky and free

The over 50s generation feel lucky to be in their situation as they approach retirement or have retired already with little debt, a new research study released by McCann Erickson Dublin shows. They feel they have had a better quality of life than their parents and there are much more opportunities now in retirement in […]

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Three media agencies pitch for AIB

Commercials director Richie Smyth on the shoot of AIB ‘Surfer’ at the Cliffs of Moher AIB has invited three agencies to pitch for its media planning and buying account.  The agencies pitching are Starcom, Vizeum and the incumbent, MCM Communications, which is part of McConnellsintegrated. Starcom and MCM are part of Core Media Group. Vizeum […]

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RTE rebrands its commercial unit

RTE has rebranded its sales and marketing division and the unit will now be known as RTE Media Sales. In a bid to win more integrated campaigns, the change sees the coming together of the commercial arms of RTÉ Television, RTÉ Radio and RTÉ Publishing. Geraldine O’Leary (pictured above), commercial director, RTE Television, said that […]

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Bord Gais Energy stays put

After a review of its advertising, media buying and below the line accounts, Bord Gáis Energy has made no changes to its roster and DDFH&B Group and Mindshare have been retained. Publicis QMP and Ogilvy had also pitched for the advertising, while Carat and Mediavest were in for the media. The Irish Times reports today […]

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