ArchiveJune, 2010

Agencies gear up for BMW

A number of agencies pitched this week for the BMW car account, currently handled by McConnells. Along with the incumbent, others in contention are Boys and Girls, Chemistry, Rothco and Y&R. A decision is expected by the end of June. Amnesty International has appointed Irish International BBDO after a four-way pitch. Boys and Girls has […]

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Ocean boss keen to acquire

Doug Baxter, founder of Interactive Ocean (IO) and Ocean PR, has said that he is actively looking at acquiring other marcom companies in a bid to broaden the business further. The IO group recently acquired Providence PR, an agency specialising in charities and consumer accounts. Providence clients included Norma Smurfit’s Irish Famine Commemoration Fund, Niall […]

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Volunteers offered lifetime adventure

Two people are being offered the chance to spend a year globetrotting, all expenses paid, as part of a new RTE TV series. The winners of Do the Right Thing will work as volunteers in some the world’s most underdeveloped areas, on aid projects such as building schools in Africa and working with orphaned street […]

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Vouchers demand on a roll

The downturn in the economy has seen an increase in consumer demand for bargain vouchers and money-saving coupons with 64 per cent now using such price-saving devices when out shopping or going for credit crunch lunches or early bird specials, a report by new Irish website Voucherworld.com claims. As many as 53 per cent of […]

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INM homes in on women

Independent News & Media (INM) has launched a dedicated website aimed at Irish women aged 18-35. In a release issued by Independent Digital, Martha Mathews, head of content, said Independent Woman offers fashion and beauty trends, news and issues in a “sassy and sophisticated, visual-driven format”. Mathews said the design was chic, stylish and fun. […]

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TV3 may be allowed more ads

Independent commercial TV channels like TV3 and Setanta Ireland will see airtime increase from 15 per cent to 20 per cent if a draft ruling from the Broadcasting Authority of Ireland (BAI) gets approval. Should the proposal go ahead, advertising on independent channels will increase from ten to 12 minutes an hour. The BAI is […]

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Mail backs rules series

The Irish Daily Mail and TG4 will co-sponsor the international rules series to be played at the GAA Grounds in Limerick on October 23rd and a week later in Croke Park. Paul Henderson, managing director and Niamh NicLiam, marketing manager, Associated Newspapers Ireland, at a photocall announcing the sponsorship.

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Spending on groceries up again

Consumer spending on food and drink increased in May for the first time in 17 successive months of decline, new figures released show. Although the increase was just 0.5 per cent, Tom Harper, managing director of Nielsen Ireland, said it showed there were tentative signs of recovery in the Irish economy. Speaking at the National […]

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Tubridy to replace Ryan on 2FM

Ryan Tubridy is to replace his old mentor Gerry Ryan as host of the mid-morning slot on 2FM from the end of August. Tubridy’s broadcasting career in RTE began on the Full Irish Breakfast on 2FM. Ryan’s slot was three hours till noon but Tubridy’s show will run for an hour less due to his […]

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Aegis wins €15m Eircom-Meteor

Aegis-owned agencies Carat and Vizeum have pipped Group M and Initiative to land the combined Eircom and Meteor media planning and buying account. The business, estimated to be worth €15 million, is a major boost for Aegis after Carat lost Vodafone to OMD last year following an international alignment. Group M’s Mindshare previously handled the […]

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Scribes in write takeover of Dalkey

RTE broadcaster Des Cahill will be part of a debate on the role of football in culture at the first annual Dalkey Book Festival which takes place the weekend after next at various venues in the Dublin seaside town South county Dublin will be awash with literary talent the weekend after next when the first […]

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Fáilte Ireland reviews web and PR services

Fáilte Ireland’s ‘The Fun Starts Here’. The advertising account is due to be reviewed next year. Fáilte Ireland has invited agencies to pitch for its web development and PR and promotional services. In notices posted on eTenders, the national body responsible for marketing holidays in Ireland has asked agencies to present for creative and data […]

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Course to show power of YouTube

A training course to show companies how best they can use YouTube as a marketing and media tool will be held in Dublin later this month. Tom Johnson, a director and producer with Stopwatch Television, will present the course entitled ‘How to Become a YouTube Hero’ in Griffith College in Dublin on June 23rd. Johnson’s […]

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