ArchiveJuly, 2010

Lady Gaga to launch new perfume

American pop star Lady Gaga is to launch her own brand of perfume from Coty in time for Christmas. The new scent, which is said to have an extremely unusual fragrance, will be supported by a heavyweight marketing campaign, including TV ads. Lady Gaga already has her own fashion line called Haus of Gaga. She […]

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Public urged to create radio ad

ThinkIrish.ie has launched a campaign urging consumers to create a radio commercial to run on Today FM. In what may be a global first, the not-for-profit group, which promotes Irish goods and service in an effort to generate 20,000 new jobs, is using Facebook and Twitter and its own website to drum up interest. The […]

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CBS saluted for Square deal

CBS Outdoor Ireland has won the best digital signage category at the international POPAI (Point of Purchase Advertising International) digital awards for its digital mall formats. The panels were introduced by CBS to Ireland in March at the Square shopping centre in Tallaght. Marie Lawlor, sales and marketing director, CBS Outdoor, said six in ten […]

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Ryanair and Murrays part company

Ryanair has ended its relationship with PR firm Murray Consultants on an “amicable and mutually agreed basis”.  Murrays has handed the low fares airline since before its stock exchange flotation in 1997. A tender process is now underway to find a replacement agency to handle the business in Ireland and the UK. In a statement […]

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Shrek takes €1.7m for openers

The fourth instalment in the Shrek series of movies took €1.7 million at the box office in its opening weekend and previews in the Republic’s cinemas, Carlton Screen Advertising (CSA) reports. Shrek Forever After look set to match the success of its three predecessors which made the two top spots when released. Advertisers which took […]

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Toure tops English pay league

Yaya Toure has become the highest paid footballer in England’s Premier League earning a reported €224,000 a week as part of a five-year transfer deal agreed with Manchester City. The Ivory Coast midfielder moved from Champions League finalists Barcelona in a €29 million deal last week. Toure’s five-year contract is said to be worth €67m […]

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UK social media expert for Dublin

British social media guru Will McInnes will give a talk on how to build a social media campaign at a masterclass in Dublin on July 22nd. The event is organised by Mediacontact.ie. A marketer by training, his clients at NixonMcInnes includes BMW, Boots, Channel 4, Chelsea FC, Cisco, HSBC, Oxfam and Zurich. McInnes is on […]

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Duffy in tie-in with Cork agency

Gavin Duffy, media training coach, entrepreneur and part of the Dragons’ Den panel of judges on RTE 1 Television, is to work with Cork agency H+A Marketing+PR. Duffy will provide media training sessions for the agency’s client base in Munster, along with any new clients which want stand-alone media training. Aideen McGrath, director, H+A Marketing+PR, […]

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Wine cooler's flight of fancy

Irish Distillers Pernod Ricard (IDPR) will go to air with a new television campaign for its West Coast Cooler wine-based drink next week. Called Hello Night, the commercial was shot in South Africa and features three girls who move through the night sky bringing a dash of light and colour to the town. Damian Penco […]

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WHPR to sponsor world conference

Wilson Hartnell Public Relations (WHPR) is to sponsor the second annual World Non-Profit & Social Marketing conference in Dublin next April. The seminar will bring together experts in social marketing, the behavioural sciences, health promotion, community engagement, policy development and advocacy. As well as keynotes speakers, the event will see workshops, poster sessions and an […]

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Murray to replace Tubridy on Radio 1

John Murray, host of The Business and part of the Morning Ireland team of presenters on RTE Radio 1, is to take over from Ryan Tubridy when the new autumn season gets underway at the start of September. Tubridy is moving back to 2FM to present the morning slot left vacant by the tragic and […]

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