ArchiveJune, 2011

Herald drops cover price to €1

Independent News & Media (INM) is to cut the price of the Evening Herald by 20 per cent from €1.20 to €1 from tomorrow, following the government Vat rate reduction. Herald editor Stephen Rae said the Vat drop would have knocked five per cent off the cover price, but they decided to go the extra […]

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McHugh to join Leo Burnett

Former Initiative deputy managing director Emer McHugh is to join Leo Burnett as head of digital in September. McHugh, who was among the senior managers to quit Initiative following Chris Rayner’s move to New York, has over 15 years experience in the business, including stints with Mindshare and Clear Channel. Emer McHugh (extreme right) pictured […]

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Mixed reaction to Club Orange ad

Reaction in adland has been mixed to Chemistry’s Club Orange viral. Some agency folk dislike the ad with a passion while others are at ease seeing curvaceous young women talking about squeezing their “juicy bits”. Irish International creative director Mal Stevenson says the ad has people talking – but for the wrong reasons. For him […]

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RnG third in RTE ad series

RTÉ Radio will broadcast the third in its current TV information campaigns in August. The spot for Raidio na Gaeltachta will be shot in Glencolumbcille in Co Donegal today. It will be directed by Luke Franklin for Jumper Productions. A 30-second RTÉ Lyric fm promo Where Life Sounds Better started on RTÉ One this week following Live the […]

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Sharks adds media category

The Kinsale Sharks awards festival will feature a media category for the first time this year. Initially, media entries will only be open to local agencies, but for next year’s 50th awards show, overseas media groups will be invited to compete. Richard Eyre, chairman of the Interactive Advertising Bureau (IAB) in the UK, will head up […]

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Placement agency goes mobile

The People Group (TPG) claims to be Ireland’s first sales and marketing recruitment agency to launch a website allowing candidates apply for jobs by smart phone. TPG worked with Evolution-e Internet to create a mobile site to react to demand for smartphone web browsing. Smart phone users access the site by googling sales and marketing placement […]

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Farrell takes charge at Initiative

Paul Farrell has resigned as group commercial director of The Irish Times to take on the job of managing director of Initiative. The position became vacant recently after Gavin O’Doherty quit after just two weeks in charge. The former Coca-Cola and Publicis QMP executive said he believed he was not suitable for the job. Farrell, […]

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Marketers must be passionate and commercial to get on

To fast track a career in marketing people must be passionate and energetic and stay upbeat and commercial in their approach. Speaking at the first Marketing Hub hosted by Alternatives placement agency, four of Ireland’s top marketers spoke about how they got to where they are today and the lessons they learnt along the way. […]

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Chemistry ignites Firework digital

Chemistry has formally launched Firework digital services, the agency’s managing director Ray Sheerin has confirmed. Firework has been operating for several months, serving Chemistry clients and those of sister company, Clickworks. Firework will also aim to develop its own client base. The new division is headed by Nathalie Heugas (above), a digital and social media expert […]

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O'Sullivan new Irish Times editor

Kevin O’Sullivan has replaced Geraldine Kennedy as editor of The Irish Times. He was been news editor since 2006 and also served as night editor, special projects editor, editor of the paper’s Health supplement and environmental and food science correspondent. As editor, he joins the company board. O’Sullivan, 51, is a native of Tramore, Co […]

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Award wins see Pembroke Communications join PR elite

Pembroke Communications scored points on its more established PR rivals by emerging as the top agency at the Awards for Excellence in Public Relations 2011. The firm, run by Michael O’Keeffe, won four trophies, including two best consumer campaigns, the €12,000 or under award for the Virginia Smashing Pumpkins festival in Cavan and Dublin Zoo’s […]

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Mick McCarthy for marketing talk

Former Republic of Ireland captain and manager Mick McCarthy will address marketers at an event in Dublin in early July. The Wolverhampton Wanderers manager will talk about the ups and downs of professional football, the changes and innovations the game has undergone in recent years and will provide insights into how a club of modest […]

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U2 Glastonbury gig on Setanta

Setanta Sport is to broadcast live uninterrupted coverage of the U2 concert from Glastonbury on Friday night. The gig, which is scheduled to run from 10pm until midnight, will be the band’s first festival performance since the 1980s. For TV viewers who do not have access to Setanta, the signal will be unencrypted. Setanta’s marketing […]

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