ArchiveNovember, 2011

Four in line for Marketer of the Year

The shortlist for this year’s Marketer of the Year award was announced today. Four marketers – Rita Kirwan, Largo Foods (Tayto and Hunky Dorys); Walter Drenth, Heineken Ireland for Coors Light; Loretta Dignam, Jacob Fruitfield and Julien Lelorrain, Renault Ireland – are vying for the top prize which will be presented next week. The award […]

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Top chefs for festive feast

The Food & Wine Christmas Show returns to the RDS later this month and this year the focus will be on family and home cooking. The three-day event will see a number of Ireland’s top chefs demonstrating their skills and sharing tips, including Donal Skehan, Richard  Corrigan, Ross Lewis, Derry Clarke and Kevin Dundon. Catherine Fulvio […]

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DCU to host marketing day

A day-long conference on marketing communications will be held in the DCU Ryan Academy in the Citywest Business Campus this Thursday. Marketing and Communications – The Right Fit is organised by the university’s Entrepreneur Skillnet group with Howard Kent (pictured) of Anchora Solutions as facilitator. Anchora specialises in business turnaround, development and growth, with the […]

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DDFH&B-JWT retains Fáilte Ireland

DDFH&B-JWT continues its strong run with the news that it has been retained by Fáilte Ireland to handle its creative and digital work. The agency run by Miriam Hughes was in competition for the home tourism marketing body with Irish International and Rothco. It is understood that Publicis QMP was offered a chance to pitch. […]

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BAI gets 227 replies on children's ads

The Broadcasting Authority of Ireland (BAI) has received 227 submissions in response to its public consultation on how food and drink should be advertised to children in the broadcast media. The BAI says responses came from members of the public, broadcasters, politicians, NGOs, food and drink groups and other lobbyists. Launched in August, the consultation forms part […]

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Deadline looms for research awards

The Marketing Society reminds its members that the closing date for entries in this year’s Research Excellence Awards is 4pm next Tuesday, November 8th. The awards are open to all research practitioners in the Republic. Entrants must be society members and the field work should have been conducted between the start of January 2010 and […]

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Swords to join TBWAShanghai

Brian Swords has resigned as managing director of Cawley NeaTBWA and is to move to China to take up a senior post at the Omnicom group’s TBWA Shanghai office in December. Swords joined Cawley Nea in 1993 and has been president of  the Institute of Advertising Practitioners in Ireland (IAPI) since the start of 2008. […]

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RTE bags Spar for Fair City

RTE Television and BWG Foods have agreed a €900,000, three-year product placement deal which sees Christy Phelan’s corner shop in Fair City transform into a Spar store. The deal will give the Spar brand exposure to about 500,000 soap viewers four times a week.  Suzanne Weldon, marketing and communications director, BWG Foods, said they plan […]

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