ArchiveMay, 2013

Food champions search underway

Fáilte Ireland has launched a campaign to find 12 food champions to help build Ireland’s reputation as a a food tourism destination. Members of the public are asked to nominate people with a resounding passion and faith in Irish produce, individuals who could influence food tourism on a regional basis. The 12 contenders must be […]

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TV figures up in first quarter

TV viewing figures for the first three months of 2013 show that Irish adults aged 15 and over watched TV for an average of three hours 49 minutes each day, three minutes more than the same period last year, Television Audience Measurement (TAM) Ireland reports. As much as 91 per cent (three hours 29 mins) […]

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HSE moves to Carat

Aegis-owned Carat has won the Health Service Executive (HSE) media buying and planning following a three-way competition with Group M’s Mindshare and the incumbent, Core Media’s MediaVest. The HSE is Ireland’s publicly-funded body responsible for the provision of universal health and personal social services. The executive was established by the Health Act 2004 and officially […]

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New ad control for Galaxy S4

Starcom and RTE Digital have jointly launched an innovative ad control format for the new Samsung Galaxy S4 smartphone on the RTÉ Player. Layering the ad to provide an experiential element for the audience across social media options extends the Samsung Galaxy S4 story. Hailed by the IAB as a “rising star”, the ad format provides […]

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02 Media and Kerry Foods score AIM doubles

02 Media and Kerry Foods each won two categories at the annual Marketing Institute of Ireland (MII) All Ireland Marketing (AIM) awards presented at a gala night dinner last night.  O2 Media took the new product/new market and the digital marketing categories, with managing director Fintan Lonergan (pictured) accepting both prizes. Best ad campaign, sponsored […]

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Reaper second in line at B&A

Luke Reaper has been appointed deputy managing director at Behaviour & Attitudes (B&A), working alongside managing director Ian McShane. Reaper has 20 years research experience and joined B&A as director and shareholder in 2008, in preparation for the retirement of founders Des Byrne, Graham Wilkinson and Phelim O’Leary. Reaper began his career at Lansdowne Market […]

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Dooley to head up AAI

Barry Dooley is to replace Ed McDonald as chief executive of the Association of Advertisers in Ireland (AAI). Dooley is an experienced and much-respected ad man who spent 20 years at Irish international and was a director and agency representative on the IAPI board. His clients included Kerrygold, Flahavan’s, Avonmore, 7Up and Club Orange. He […]

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Chemistry gets Tesco Mobile call

Chemistry has been appointed by British retail giant Tesco to handle its Tesco Mobile division. The agency run by Ray Sheerin won the account following a final three-way contest with Publicis and Havas Worldwide Dublin’s Eightytwenty. Chemistry has experience on the mobile phone front having previously handled Eircom’s Meteor and eMobile. Publicis also worked on […]

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Allen joins Irish International

Ruth Allen has moved to Irish International as project manager client service. Allen was most recently an account director at Havas Worldwide Dublin, the agency long known as Young Advertising. She had previously worked on the client side at McConnells and was an account executive and production manager at AFA O’Meara. Her academic qualifications include […]

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McHugh TV3's new PR boss

TV3 Group has appointed Sharon McHugh as its new head of press and publicity. McHugh was company spokesperson for Paddy Power and headed up the bookmaker’s PR activity for six years. She was also communications manager for Three Ireland mobile operator, where she was responsible for the sponsorship of the Republic of Ireland football team […]

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Cybercom rebrands as In the Company of Huskies

Digital agency Cybercom has rebranded as In the Company of Huskies. The agency, founded by Jonathan Forrest (above) in 1999, has been reshaped in what a spokesperson says has become “a mixture of international talent spread across strategy, creative and technology, social, search and performance media, underpinned by data and analytics” . Clients include AIB, […]

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Applications sought for IRS job

Irish marketing and media executives interested in the vacant chief executive post at Independent Radio Sales (IRS) sales house for local radio stations have until next Monday week, May 27, to apply. The job spec entails delivering sales and profit forecasts for the company and achieving revenue targets for the IRS network’s 20 local member […]

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Independent Digital wins Ryanair.com

Independent Digital has agreed a partnership with Ryanair which sees the INM sales team handle all of Ryanair’s online display inventory on the Ryanair.com website. The deal allows Irish and international advertisers to target 1.2 million daily users on Ryanair.com and 80m passengers this year. Independent Digital owns and manages 18 online publishing websites, including […]

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