ArchiveOctober, 2013

Maxus bags L'Oreal media

Maxus has won L’Oréal’s media planning and buying account in the UK and Ireland following a three-way pitch which involved PHD and the incumbent, ZenithOptimedia.. The contract starts in January 2014 and Maxus claims the business is worth around £135 million in billings. L’Oréal brands marketed in the  UK and Ireland include L’Oréal Paris, Maybelline, […]

Read more

Society to discuss big data

The Marketing Society will debate the issue of big data and whether it might mean a new world of perfectly targeted messaging for connected consumers, delivering profit at the touch of a button. Is it true or is it all hype? Will big data evaporate amid privacy fears, confusion and the technical difficulty of getting […]

Read more

What Richard Did on RTE

Lenny Abrahamson’s much-acclaimed film What Richard Did makes its TV debut on RTE tomorrow. The movie is loosely based on Kevin Power’s novel Bad Day in Blackrock, a fictional account of the tragic death of Dublin teenager Brian Murphy outside Annabel’s nightclub in 2000. Jack Reyner plays Richard Karlsen, a rugby player with a promising […]

Read more

Shortlist for NNI journalism awards

The final shortlist has been announced for this year’s National Newspapers of Ireland (NNI) journalism awards with 121 contenders in 20 categories, including the new foreign, digital, news analysis, news reporter and campaign categories. Almost 800 entries were submitted to the judging panel comprising 16 press journalists. Chairman of the judging panel, former INM director and […]

Read more

Marketer of the Year shortlist announced

The four finalists for this year’s Marketer of the Year have been announced by the chairman of the award’s judging panel, Dr Damien McLoughlin, professor of marketing at the UCD Smurfit Business School. The four contenders are Emma Walls, marketing director, Glenisk; Peter McKenna, GAA commercial and stadium director of Croke Park; Tom Keogh, Keoghs […]

Read more

98FM signs new BAI contract

The Broadcasting Authority of Ireland (BAI) has signed a contract for a ten-year sound broadcasting service for the franchise area of Dublin city and county with Radio 2000, trading as 98FM. The contract is for a music-driven service for 25-44 year olds. The BAI was represented at the signings by chairperson Bob Collins (right) and […]

Read more

Flahavan’s sows up McDonald’s deal

Flahavan’s is now the exclusive porridge oats supplier to McDonald’s 84 fast food restaurants across Ireland. McDonald’s restaurants are open for breakfast from 7am. McDonald’s sells about 100,000 servings of porridge in Ireland each year and is now targeting 250,000 servings. A consumer survey for Flahavan’s by Empathy Research found that 85 per cent of females […]

Read more

Lennon leads accounts at MediaVest

Aoibhín Lennon has been appointed client director at MediaVest, where she will lead various accounts, including Aviva, O2, Love Irish Food and United Biscuits. With six years’ media experience, she joins MediaVest after returning home from Sydney where she worked with Publicis Media Australia and MediaCom Australia. Her career began in Vizeum Ireland and she […]

Read more

Heineken wins outdoor grand prix

The Heineken ‘Get in the Game’ poster campaign entered by Starcom and created by Rothco in tandem with Thinkhouse, CKSK and Kinetic won the grand prix at the 24th outdoor advertising awards presented by the OMA. The campaign also won the best heavyweight spend campaign for work valued at over €150,000 and the integrated and […]

Read more

Christmas spend due to rise

Almost one in four Dubliners expect to spend more money this Christmas than they did last year, a study for PML Group shows. A further 40 per cent of the sample of 300 Dubliners aged 15-54 are set to spend roughly the same as they did last Christmas. It leaves just over one in three […]

Read more

Hurson gets Communicorp job

Cliona Hurson will become marketing director at Communicorp with effect from mid-January. She has been marketing director for 98FM and Spin 103.8 for the last 18 months, having previously been marketing manager for 98FM. She will work to CEO Gervaise Slowey, who joined Denis O’Brien’s group from Ogilvy last year. Hurson has a BA from […]

Read more

Abrahamson in Frank interview

Irish filmmaker Lenny Abrahamson talks about his next movies Frank and Room and why he’s not “a gun for hire” in Hollywood in a second series of interviews with Marketing/tv released today. Frank is a comedy starring Michael Fassbender as a musician who wears a fake head. Room is based on Emma Donoghue’s harrowing story […]

Read more

Toyota tops value retention

Toyota cars are number one in Ireland for retaining their value for longer than other car brands, a new study by Cartell.ie vehicle records company claims. The study analysed the residual values of new cars in the Irish market originally purchased in 2010, with up to 50,000 km on the clock. Cartell.ie developed a mathematical […]

Read more