ArchiveNovember, 2014

Publicis D’s Renault Carculator wins grand prix

Publicis D has won the grand prix for the APMC best integrated marketing campaign for Renault Carculator. The Renault campaign was the unanimous choice of the judges analysing Europe’s top promotional campaigns. The campaign also won two golds and one silver for Publicis D, now run by Edel McCabe. Other winners on the night were […]

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Havas replaces Staunton with Coggins

Padraig Staunton has been replaced as managing director of Havas Dublin Worldwide by the man who spearheaded the One Young World Summit in Dublin, Bob Coggins. Staunton (pictured)  is leaving the agency to pursue other interests. He took over from Brian Hayes as boss at the Leeson Street agency for many years known as Young […]

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TV3 signs up Costcutter for new soap

As competition in the TV market intensifies ahead of the launch of UTV Ireland from January, TV3 is busy trying to secure product placement deals on its new Red Rock soap. Costcutter has signed up as the soap’s branded supermarket in an undisclosed deal for 2015. Owned by the Cork-based Barry Group, Costcutter has 120 […]

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Bord Bia shortlisted for four research awards

Ireland’s food and drinks promotions body Bord Bia has been shortlisted for four of its campaigns in the annual Marketing Society research excellence awards. Bord Bia’s Irish IMF Exporters Billion Dollar Baby campaign is in the running in the two categories of brand development and strategy and qualitative research. Glanbia’s ‘Local Tuning’ Avonmore in China […]

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Economic improvements paying off survey says

Rising levels of consumer confidence are driving consumer spending and creating employment growth in the economy, the latest Consumer Market Monitor (CMM) by UCD Michael Smurfit Graduate Business School and the Marketing Institute shows. Data from the Q3 2014 monitor indicates that the consumer economy in Ireland is showing evidence of a broad-based recovery. Consumer […]

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Love/Hate strikes Netflix deal

Following on from the Love/Hate season finale on RTÉ One, the highly popular gangland drama is to be streamed on Netflix in France, Germany, the Netherlands, Belgium and Luxembourg. Working on behalf of the national broadcaster, ITV Studios Global Entertainment secured the multi-year subscription video-on-demand contract with Netflix. The deal will result in all five seasons being […]

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McCannBlue adds Murray and Keogh

McCannBlue has announced two new agency appointments. Andrew Murray, pictured above left, has joined the agency as head of social media and Laurence Keogh as a senior writer. Previously head of social content at Huskies, Murray has worked on award-winning campaigns for Diageo, AIB, Carlsberg, Guinness Storehouse, Vodafone, Fáilte Ireland, Liberty Insurance and Masterfoods. He […]

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CIE to consider free wi-fi sponsorship

As part of its plans to boost free wi-fi across its rail and bus services, CIÉ has launched a market consultation with interested parties to provide services to customers of its Iarnród Éireann, Dublin Bus and Bus Éireann companies. Proposals for free wi-fi have been invited, while offering other revenue-generation options for the group. Options […]

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SSE Airtricity to move to OMD

  It is understood SSE Airtricity is to move its media buying and planning from Carat to OMD until the end of next June. Carat had handled the the Scottish energy provider on an interim basis. The Aegis agency worked in tandem with OMD in the UK but had openly declared an interest in pitching […]

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Carey to lead Dublin tourism drive

Businessman and former marketing director Michael Carey has been appointed by the Minister for Transport Tourism & Sport Paschal Donohoe to head up the new body aimed at boosting Dublin as a tourist destination amid concerns the capital is under-performing compared with other European cities. The new body is called Grow Dublin Tourism Alliance (GDTA) […]

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CSL to handle Rugby World Cup hospitality

CSL Hospitality, previously known as Corporate Sports & Leisure, has been named as Ireland’s official hospitality agent for Rugby World Cup 2015 being held in England. Ireland will take on France, Italy, Canada and Romania in next year’s tournament with the ultimate prize being the Webb Ellis trophy (inset). CSL, first  launched in 1984, are […]

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Regan to UTV Ireland as political editor

Mary Regan, political reporter with the Irish Examiner, is joining UTV Ireland as political editor. Born in Galway, Regan began her career as a reporter for RTÉ before moving into politics as a weekly columnist for Village magazine. She joined the Irish Examiner in 2006, where she reported on the bank guarantee, the IMF bailout, the […]

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Cunningham to speak at marketing breakfast

Carat chief executive Ciaran Cunningham will speak about how ecosystem planning is the new way for connecting with consumers and brands at the Marketing Institute breakfast in the Fire Restaurant in Dublin next Wednesday. Living in a convergent world where everything is connected and measurable, understanding how consumers connect and engage with every touch point […]

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