ArchiveJune, 2015

O’Connor takes on sports role at WHPR

Sarah O’Connor is to become head of sport at Wilson Hartnell Public Relations (WHPR). She joins from the Federation of Irish Sport (FIS), where she was chief executive for the past eight years. She replaces Máire Scully who left the agency to pursue other interests. Scully first joined WHPR in 2001 and five years later got […]

Read more

Target McConnells adds Arnotts digital

Arnotts has appointed Target McConnells, supported by Wondr, as their new digital agency following a four-way contest with In the Company of Huskies, ICAN and Javelin. The decision by Arnotts to appoint an agency follows Asta Lund, pictured, recently joining the department store as multi-channel director. She was previously with In the Company of Huskies. Lund said reinventing […]

Read more

Bord Bia launches annual food awards

Bord Bia has launched its 2015 food and drink awards. Through eight categories, the awards will recognize excellence in branding, consumer insight, digital marketing, entrepreneurship, export development, innovation, success on the home market and sustainability. Companies may apply online at www.bordbia.ie/awards and entries close at 5pm on Friday, July 24. The awards are open to […]

Read more

Irish rely more on smartphones for news

New research shows major changes in the way in which Irish people access news.  It has found that smartphones are the defining device when it comes to accessing digital news in Ireland. Some 52 per cent use these devices weekly to access news content. It is one of a number of new insights emerging in the […]

Read more

TV spend up 5% last year, TAM reports

The total advertising spend on TV last year came to €217,561,131, which is a 30 per cent share of the estimated €750 million total spend advertising spend in the Republic, TAM Ireland reports. It is thought that total advertising revenues increased by four points last year. The figures by KPMG for TAM include spot, sponsorship, product placement […]

Read more

Wide Eye Media to show first global cinema ad

Cinema sales house Wide Eye Media has signed up to a worldwide campaign to combat poverty, injustice and climate change. The brainchild of British filmmaker and Comic Relief founder Richard Curtis (above) the idea for the commercial was conceived and developed for cinema by world acclaimed adman Sir John Hegarty, a founder of Bartle Bogle […]

Read more

Electric Media to handle Guardian

The Electric Media digital sales house has signed a contract to manage Guardian advertising in Ireland. The company will represent the British news publisher in web and mobile advertising. Electric Media chairman Dermot Hanrahan says the focus of deal is the ad monetisation of premium quality original content on respected household brands. The Guardian is widely […]

Read more

Radio app gets 70k downloads

The Irish radio player app had 70,000 downloads in its first six weeks since launch. The app is a joint venture between the Independent Broadcasters of Ireland (IBI) and RTE and listeners can download all 43 IBI and RTE stations in the Republic. The app allows easy switching between stations, storing favourites and interacting with […]

Read more

Bonfire presses home Alone’s message

As the national body for nursing homes pushes home the message that older people’s needs are best catered for in such care homes around the country, the Alone charity is rolling out a new media campaign which asks the question: ‘Why are we forcing older people out of their homes?’ Created by Bonfire, the ads are […]

Read more

Confidence up in adland, IAPI report shows

Ireland’s advertising industry is experiencing a renewed sense of confidence, the new annual IAPI Industry Census report shows. The census, first launched three years ago, indicates a regained confidence after a tough recession with  81 per cent of agencies expecting turnover to increase in the next year. The average forecasted growth stands at 13 per cent. The […]

Read more

Record Irish numbers for Cannes

A record number of 59 delegates from agencies, production companies and clients in Ireland will attend the Cannes Lions Festival of Creativity, Tania Banotti, chief executive of the Institute of Advertising Practitioners in Ireland (IAPI), reports. IAPI is now the Ireland representative for the festival. The world’s largest creative awards show takes place in June […]

Read more

KitKat uses Adshels for special packs

Nestlé Confectionery’s flagship brand KitKat has launched over 400 limited edition packs as, for the first time in the brand’s history, the brand name will be replaced on the front of pack with one of 72 different types of break. The initiative is part of the brand’s groundbreaking new ‘Celebrate the Breaks’ marketing campaign featuring new […]

Read more

Media consumers show big appetite for food

Forget fashion and celebrity culture (42 per cent), sports (65 per cent) and the soaps (44 per cent), a study by Red C for Bord Bia shows that 78 per cent of consumers are interested in cooking, food and drink when it comes to consuming media. TV shows like Home Chef with Neven Maguire (25 […]

Read more