ArchiveAugust, 2015

Win! Tickets to Randy Newman concert

Marketing.ie and RTE Radio 1 is offering you the opportunity to win two tickets to Randy Newman’s concert at Vicar Street on Tuesday, October 27th 2015. For your chance to win, just correctly answer the following question: What’s the title of Randy Newman’s song which tells the story of a terrible flood? Answers should be […]

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IBI rolls out RWC radio podcast

The Independent Broadcasters of Ireland (IBI) and rugby podcast Down the Blind Side have joined forces to bring the Rugby World Cup (RWC) to radio audiences. The partnership begins as Joe Schmidt’s Ireland squad prepares for the biggest tournament the game has to offer, which kicks off at Twickenham with England v Fiji on Saturday, […]

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20 Questions with George Hook

20 Questions… George Hook, Newstalk George Hook, 74, hosts The Right Hook evening drivetime show on Newstalk and is a journalist and colourful rugby analyst. A self-confessed “old Blueshirt”, he coached London Irish, Connacht and the US national rugby union team in the 1987 Rugby World Cup. He ran his own catering company for over […]

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Marketer of the year 2015

ARE YOU THE MARKETER OF THE YEAR 2015? Since 1993, Marketer of the Year™ has saluted Ireland’s top marketers, who through their passion and commitment, have created winning strategies for their brands. Now we want your nominations for Ireland’s top marketer in 2015. We are looking for that someone special who faced a marketing challenge, […]

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Wrixon new CEO at Wide Eye Media

Cinema sales house Wide Eye Media (WEM) has promoted Eoin Wrixon to chief executive and has joined the company’s board of directors. Wrixon was previously general manager of Wide Eye Media, which had traded as Carlton Screen Advertising (CSA) for many years. He oversaw the rebranding last year and the roll out of the Cine […]

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Electric Ireland take ads with smart message

Electric Ireland Smarter Living phone charging bus shelters went live this week. Based on the premise of ‘Simple ideas that make life better’, the shelters allow commuters to charge their phones as they wait for their bus with a built in charging dock for Apple and Android phones and include tips in the creative as […]

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Soft drinks big in Dublin – PML study

Consumption of soft drinks is high in Dublin with almost six in 10 people consuming soft drinks at least once a week, a PML Group study shows. It is highest among males at 63 per cent and 16-24 year olds at 65 per cent. Coca-Cola is the brand most people consume more than once a […]

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Snickers sponsors Second Captains Live on RTE2

RTE sports panel show Second Captains Live is to be sponsored by Snickers as Mars Ireland launches its new hazelnut flavoured snack bar. The autumn series of six shows runs from September to November on RTE2 and video on demand (VOD) with bespoke stings. Snickers’ famous combination of peanuts, caramel and nougat now contains hazelnuts. […]

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Skoda drives O’Donnells’ B&B Ireland tour

Skoda is to sponsor a new TV travel series, which sees country singer Daniel O’Donnell and his wife Majella touring the B&B’s of Ireland. Daniel and Majella’s B&B Road Trip will air on UTV Ireland this October. The O’Donnells embarked on their tour of Ireland in a new Skoda Yeti. Eimear Walshe, marketing communications manager at ŠKODA […]

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Estate agents Gunne rebrand as Quillsen

Property agency Gunne has rebranded and changed its name to Quillsen. The company, which has been in business for almost 60 years, will rebrand its seven branches at Ballsbridge (head office), Dun Laoghaire, Fairview, Glasnevin, Terenure, Ranelagh and Navan.  The new Quillsen ‘For Sale’ boards will appear on the streets over coming days. A media […]

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GroupM agrees deal with iReach

GroupM is to enter into an exclusive partnership with market research agency iReach Insights. The partnership provides GroupM’s Mindshare, MediaCom, MEC and Maxus exclusive media agency access to iReach research and analytics services. Up to now, iReach, run by Oisin Byrne, has conducted regular consumer studies for Dentsu Aegis’s Carat Ireland. GroupM is part of WPP and […]

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Vast majority of consumers fear identity theft

New research by Core Media agency MediaVest shows that nine out of 10 people fear identify theft. This is despite the fact that over half of consumers would give away their personal data in exchange for discount vouchers. When it comes to what information people are happy to share with companies and organisations, just seven per […]

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Baskin-Robbins sees Irish as cool customers

Baskin-Robbins, which claims to be the world’s largest chain of ice cream specialty shops, has plans to develop a chain of outlets across Ireland. The effort is part of Dunkin’ Brands’ strategy to increase its presence in Europe. Baskin-Robbins has over 7,500 outlets in almost 50 countries worldwide, with over 500 across Europe, including 140 locations […]

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