ArchiveSeptember, 2015

IBI demands action on licence fee

Independent Broadcasters of Ireland (IBI), which represents 34 independent radio stations, is calling for urgent reform of the TV licence fee to help tackle evasion and improve collection rates through the introduction of a broadcast charge and commercial premises tariffs, a portion of which should go towards fund public service broadcasting on independent radio. The […]

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Carmody launches book on strong leadership

Communications specialist and former TV presenter and journalist has a new book out on developing leadership skills in business. Called Perform as a Leader, the book explores the one recurring trait of every successful leader: the ability to ably communicate. Carmody claims her book provides the skills and strategies to take executives where they want […]

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B&A co-founder Graham Wilkinson dies

Graham Wilkinson, who 30 years ago helped launch research agency Behaviour & Attitudes (B&A), along with Des Byrne and Phelim O’Leary, has died “reluctantly”. The three men had worked together at Irish Marketing Surveys (IMS). B&A went on to develop a strong client base across a multitude of studies and become Ireland’s top qualitative research […]

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Taoiseach opens INM’s news hub

Taoiseach Enda Kenny opened the new digital news centre for Independent News & Media (INM) at its offices on Dublin’s Talbot Street. The new centralised hub will facilitate and manage editorial and content for the Irish Independent, Sunday Independent, The Herald, Sunday World and Independent.ie and see a €250k digital training programme. The development of the […]

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Dublin hosts ESOMAR world congress

Dublin will play host to the 68th ESOMAR world marketing research congress in the Convention Centre from this Sunday. Over 1,000 delegates from 70 countries are expected to show up for the event which runs until next Wednesday. The programme includes presentations by global research agencies, including Nielsen, GfK, Ipsos and TNS. Major research buyers […]

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Sutherland to address IMI conference

OgilvyOne’s executive creative director Rory Sutherland returns to Ireland next month to address the Irish Management Institute (IMI) annual conference. A regular visitor to Dublin in recent years, he has spoken at IAPI Adfx events and the Dalkey Book Festival. An inspiring and charismatic speaker, he has some memorable insights for marketers in his repertoire. […]

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Marketer entries deadline next Thursday

Marketers and their agencies are reminded that the deadline for submissions for this year’s Marketer of the Year award is close of business next Thursday, September 24th. The award salutes Ireland’s top marketers, who through their passion and commitment, have created winning strategies for their brands, specifically for work done in the last two years. […]

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INM strikes RWC deal with TV3

To mark the start of Rugby World Cup (RWC), Independent News & Media (INM) has secured exclusive in-match clips, full access to official match highlights and post-match press conferences in a partnership deal with TV3. The agreement gives Independent.ie readers access to every game throughout the Rugby World Cup tournament in England and Wales. Independent.ie […]

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Love Irish Food awards get underway

Love Irish Food is partnering with out of home company Exterion Media to launch the annual brand development award. The prize gives one Love Irish Food member €70,000 worth of advertising space on Exterion’s retail six sheets, PurchasePoints and across the company’s digital network. The OOH campaign will run nationally for two weeks. The prize includes […]

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TV3 all set for rugby extravaganza

TV3 has unveiled its new look 3player app across desktop, iOS and Android platforms. It is said to be a major upgrade on the previous application as it has been reengineered from the ground up to optimise usage across multiple screens and devices and to make it easier to navigate for users. The app delivers a […]

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Des Cahill among PPI inductees

Four radio personalities will be inducted into the PPI Hall of Fame for their services to Irish radio. RTE Sports reporter Des Cahill, Communicorp’s Pat Balfe, the late George Anderson from BBC Radio Ulster and Red FM founder Henry Condon, who died two years, will be honoured at the annual PPI awards gala dinner on […]

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IDMA embraces love for loyalty talk

Show Me the Love is the theme of an upcoming Interactive Direct Marketing Association (IDMA) loyalty conference. With marketing undergoing significant changes in recent years, with new channels, new technologies and new consumer models emerging, companies and brands face a much greater need to understand data driven communications. Data now sits at the heart of […]

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UTV Ireland rolls out new idents

In a bid to help improve its ratings in the Republic, UTV Ireland has introduced a new look on screen, focusing on Irish people from all walks-of-life as part of its new channel imagery. The refresh tries to highlight Ireland’s diverse cultures and every-day activities from around the country, in tones which aim to reflect […]

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