ArchiveJanuary, 2016

Deadline for AIM awards looms

As the deadline for this year’s Marketing Institute All Ireland Marketing awards (AIMs) nears, would-be entrants have been issued with a number of basic guidelines when preparing their submissions. Firstly, the information should be presented clearly and concisely. Simple, direct language works best. Entrants should complete all sections of the online form. Connect up the three-part […]

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Virgin rated nation’s fastest broadband

Virgin Media has been named Ireland’s fastest broadband network by the Ookla independent measurement institute, following an analysis of over a million speed tests by internet users over six months across Ireland’s four main broadband operators. Ookla Speedtest is the global standard in internet connection testing carried out by consumers. The analysis took place over six […]

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Abrahamson to shoot Young Lions script

Ireland’s Oscar-nominated film director Lenny Abrahamson will shoot the winning script for the new Young Lions film category being entered for this year’s Cannes creative festival. The winning campaign will be shot by commercial production company Pull the Trigger before being aired by Wide Eye Media in Irish cinemas later this year. Pull the Trigger […]

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Webb becomes COO at Dentsu Aegis

Joe Webb has been appointed as chief operations officer with Dentsu Aegis Network Ireland media and advertising group. As part of the Japanese Dentsu ad giant, its companies include Carat, Copernicus, iProspect, Isobar and Vizeum. A qualified accountant, Webb held senior marketing and management roles with Independent News & Media (INM) for many years. He […]

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Cats hiding out in Marketing.ie magazine

Readers of Marketing.ie magazine are reminded they only have a few days left to enter the Behaviour & Attitudes (B&A) competition to win a Samsung Galazy Tab S2 tablet. In the B&A ad on page 13 of the January issue there’s a cat among the pigeons. Readers are invited to find the feline along with […]

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Exterion Media rolls out Capital Ts

Out of home media owner Exterion Media Ireland has announced a new larger format for Dublin Bus ads. Capital Ts are being installed across 50 driver sides of the Dublin Bus fleet, with two campaign packages consisting of 25 Capital Ts each. Exterion’s managing director Colin Leahy says the new format extends the ad size by 46 […]

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Aldi pledges support for Irish youths

Aldi is to donate €840,000 to Foróige for youth development projects in Ireland as part of a three-year partnership. The German discounter unveiled the charities and not-for-profit organisations it will partner with this year for its community support programme. Aldi also confirmed a network of over 120 ‘charity champions’ in its stores nationwide. Aldi had […]

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Diageo top OOH advertiser in 2015

PML Group’s annual out of home (OOH) market review for 2015 shows that the sector grew by six per cent last year, following a similar level of growth in 2014. Ireland’s leading outdoor advertising specialist attributes the upward pattern to the ‘always on’ nature of the medium, improvements in the quality of the advertising plant, […]

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Saorview to roll out new set-top boxes

RTÉ has partnered with Freesat, the UK free-to-air television service, to develop a new product for the Saorview free digital TV platform in Ireland. RTÉ director-general Noel Curran said Saorview Connect will allow access a range of on demand content and Saorview channels, integrated in a set-top box with extra features.   Saorview Connect set-top boxes will […]

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Diet Coke extends Pulse deal on UTV

Coca-Cola is to extend its Diet Coke sponsorship of UTV Ireland’s entertainment show The Pulse, following its move to a newly-extended, half-hour weekly time slot. UTV Ireland claims the show, presented by Jenny Buckley, last year had a weekly reach of 200,000 viewers. In a deal concluded prior to Christmas and which began earlier this month, […]

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Twenty Questions with Emma Kelly

Emma Kelly founded consumer PR agency Elevate back in 2001. The agency specialises in lifestyle clients with a focus on design, arts, fashion, hospitality and health. She started her career as a marketing executive with IDA Ireland in Amsterdam and worked on the French market. She did politics, economics and multimedia at TCD. 01 When […]

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JCDecaux to support three charities

French poster company JCDecaux has confirmed its three nominated charities in Ireland for the coming 2016/17 two-year period. A total of €1.75 million worth of outdoor media space will be provided to raise awareness and drive fundraising for the Alone charity which helps the elderly, children’s charity Barnardos and the Irish Cancer Society – much […]

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Irish films win nine Oscar nominations

Irish films have secured a record nine Academy Award nominations, with an unprecedented two Irish films shortlisted for best film at this year’s Oscars. Room, directed by Lenny Abrahamson (above), and Brooklyn, directed by John Crowley, are in for best picture. Abrahamson, whose other movies include Adam & Paul and Garage, is up for best director. […]

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