ArchiveFebruary, 2016

Core third in workplace league

Core Media has taken third place in the medium-sized company category in the latest Best Workplaces 2016 listings. The media group, headed by Alan Cox (pictured), was pipped for the top spot by Mars Ireland in second place and category winner, the Irish Stock Exchange. Other companies in the medium-size top 10 were Morgan McKinley, […]

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Skellig Michael proves a major hit

Tourism Ireland’s Star Wars film has been listed in the top 10 YouTube ads in January by Marketing Week in Britain. The all-Ireland marketing body commissioned the behind-the-scenes video while Star Wars: The Force Awakens was filmed on Skellig Michael. The short film sees Star Wars director JJ Abrams and crew discussing why they chose the location. […]

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Skoda sponsors Anton Savage show

Skoda Ireland has signed a one-year title sponsorship deal with The Anton Savage Show on Today FM for an undisclosed sum. The deal sees the car brand incorporated into the show by integrating taglines at pivotal points. It includes three hourly stings and 10 branded trailers a week, plus brand promotions aimed at the show’s radio, […]

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20 Questions with Roisin Hogan – Hiro by Roisin

Roisin Hogan is the founder and creator of Hiro by Roisin chilled healthy meals. The meals range from 100 calories to 236 calories per portion, are carb-free and available in SuperValu stores across Ireland. Hogan’s first job was as an accountant with Ernst & Young, which she quit to launch Hiro. She appeared on BBC’s […]

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Meteor’s Christmas Unlimited top OOH

Meteor’s Christmas Unlimited out of home (OOH) campaign created by Rothco and Vizeum has won the grand prix in PML’s annual Poster Impact awards. The awards recognise the best recalled and designed campaigns of 2015, as chosen by the Dublin public. With research by Ipsos MRBI, the awards measures the effectiveness of over 1,300 campaigns […]

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Irish biggest cinema fans in EU

                  The Irish are the biggest film fans in the EU, data released by the International Union of Cinemas (UNIC) show. At 3.3 admissions per capita, more than double the EU average of 1.6, Irish people go to the cinema more often than any of our EU […]

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McGrath moves to media at Starcom

Geoff McGrath, who recently stepped down as managing director of Target McConnells, is leaving the creative side of the business to become managing director at Core Media’s Starcom. McGrath has considerable experience working alongside Starcom on the An Post account, where his client contact is group sales and marketing director Liam Sheehan. Craig Farrell will […]

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IBI welcomes plans to scrap levy

The Independent Broadcasters of Ireland (IBI) has welcomed a commitment by An Taoiseach Enda Kenny to abolish the levy on broadcasters if the Fine Gael party is re-elected to Government. Speaking on Ocean FM, Kenny said he recognised the contribution made by independent radio stations to the public discourse and to public service broadcasting. He said […]

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McAuley among changes at Carat

Carat has promoted Alan McAuley to digital account director. Since joining the Dentsu Aegis Network agency a year ago, McAuley has worked on Bank of Ireland, Dunnes Stores, General Motors and Glanbia. He is now responsible for the agency’s wider team in delivering digital planning. Before joining Carat, he spent over three years with London […]

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Moran replaces McGrath at Target McConnells

Abi Moran has taken over as managing director of Target McConnells following the resignation of Geoff McGrath. A statement issued by agency chairman Gary Brown says McGrath has left the business to “pursue other interests”. McGrath and Brown have worked together since 2003. McGrath had worked at Arks, Bank of Ireland and McConnells. Before becoming […]

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ICAD puts call out for award entries

The Institute of Creative Advertising & Design (ICAD) has put the call out for its 2016 awards. Now almost 60 years on the go, the ICADs aim top foster, promote and reward creative excellence in Irish advertising and design. This year’s awards deadline is Monday, February 29. The judging takes place over the weekend April […]

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Adforce to sell for US press sites

Adforce.com is to sell digital ads for the New York Press Service (NYPS) in a three-year deal. NYPS is the oldest and most experienced newspaper advertising placement service in the US, owned and operated by the news organisations it serves. The partnership  is across over 750 weekly, daily, regional and culturally specific newspaper sites. Regions covered […]

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Edelman report shows a rise in trust

Trust among the Irish public is being restored with four in 10 people believing in the key institutions of business, media, NGOs and government, up from one in three last year, the 2016 Edelman Trust Barometer shows. Trust in Government has risen by 10 per cent with half of respondents confident they will be ‘better […]

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