ArchiveMarch, 2016

Crisp gets GM role at GroupM

Simon Crisp has returned to WPP to take up the new role of general manager at GroupM Ireland. Crisp will lead the team at the GroupM offices in Christchurch, reporting directly to CEO Bill Kinlay. He has over 28 years of experience in media and marketing. He was a TV buyer at Ogilvy in the UK […]

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Dunne joins Epsilon as planning director

James Dunne has just been appointed as Epsilon Dublin’s new senior planning director from In the Company of Huskies. Dunne’s job will be to help build a team of strategists and to plan for Epsilon’s clients. He will report to the agency’s country manager, Emmet McCaughey. Dunne’s recruitment follows Mark Fiddes joining as European executive […]

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MediaVest again tops press spend

Core Media’s MediaVest topped the agency spenders table last year with an outlay of €14.3 million, up €2.6m on 2014, NewsBrands Ireland reports. Carat, part of the Dentsu Aegis, was the second biggest spender on €7.9m. MEC had the highest percentage increase at almost 92 per cent. Mediaworks was up by 40 per cent, PHD, 45 […]

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Eason marks Rising with digital archive

To commemorate the 1916 Easter Rising, Eason is rolling out an interactive digital archive showcasing Eason company documents from a century ago. Taken directly from the archives of the O’Connell Street store, the original documents, particularly the letters of Charles Eason, provide a perspective on the commercial life of Dublin during the time of the […]

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An Post repaint Royal Mail boxes

Target McConnells has repainted 10 post boxes in Dublin city and county Royal Mail red for an An Post campaign to mark the 1916 Rising centenary. The GPO Witness History initiative uses post boxes at landmark sites around the capital’s streets, along with free video links, to sell stories about some of the events which […]

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Bruen made Mindshare’s managing partner

Dave Bruen has been promoted to managing partner at Mindshare. Bruen has been with the GroupM agency for over ten years in various roles, including TV, account management and, most recently, as the agency’s head of performance on the planning team, with a focus on strategy and new business. He will be responsible for leading […]

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20 Questions with Keira Kennedy, KDK

Keira Kennedy set up her KDK fashion business with her sister Dairine five years ago. KDK specialises in unique prints on luxury materials like cashmere and silk. The creations are stocked in Brown Thomas, Avoca and boutiques across Europe. She previously worked for Leinster Rugby for seven years as marketing and commercial manager. She is […]

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Carat debuts Cadbury on Snapchat

Mondelez International’s Cadbury Creme Egg will become the first confectionery brand in the UK and Ireland tomorrow to use Snapchat Sponsored Lenses. In a campaign developed by Carat, a special filter, available for just 24 hours, will allow Snapchat users to create images showing the eggs spilling out from their mouths followed by an explosion […]

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Bord Bia to open new R&D centre

Ireland’s food and drink body Bord Bia is to open a major new market research unit at its Clanwilliam Court HQ soon. Called The Thinking House, the 7,000 sq ft premises facing on to Lower Mount Street will offer a range of research and development (R&D) services aimed at helping SMEs and larger Irish food […]

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Google’s Cera Ward named Doyenne

Google’s country manager Cera Ward has been voted this year’s winner of IAPI’s Doyenne award. Now in its third year, the accolade recognises women leaders working in advertising, media sales and PR. The International Women’s Day initiative is aimed at tackling the gender imbalance in Irish advertising where just 18 per cent of women hold […]

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Facebook most favoured by marketers

Seven in 10 Irish marketers will increase social media spend this year. One in two marketers pointed to Facebook as the top social platform for their business, up from 36 per cent last year, with LinkedIn and Twitter on 22 per cent and 21 per cent respectively, a study by Edelman and the Marketing Institute […]

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TV3 gears up for Euro 2016 games

TV3 is getting the message out to advertisers that it will show 22 live matches from Uefa Euro 2016 in France this summer. The station did a deal with RTE to sub-license the games, including 16 exclusively live group games, England’s tournament opener against Russia on June 11, the last 16 and quarter final games […]

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Ican adds Linwoods Health Foods

Ican have won the Linwoods Health Foods global digital account in a four-way way competitive pitch against agencies from Dublin, Belfast and the UK. Sarah Shimmons, head of marketing, Linwoods, refused to name the other agencies which presented for the business. Ican MD Siobhan Lavery, pictured, said the win was a boost to the agency’s international […]

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