ArchiveApril, 2016

Tenders sought for JNRS study

Research agencies are invited to present for the next Joint National Readership Survey (JNRS) contract. Launched in 1972, the JNRS provides media and advertisers with extensive information about consumers’ readership of newspapers and periodicals. The survey has been handled by WPP agency Millward Brown for many years, with recent updates on online tracking. The contract last […]

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Bord Bia most reputable body

Bord Bia has been named the most reputable organisation in Ireland in the latest annual RepTrak study, announced by PR firm, The Reputations Agency. Next in line are Eason & Son, An Post, Google and Lidl. It is the seventh year of the corporate reputations study in Ireland. The study was compiled by The Reputations Agency […]

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Bord na Móna rolls out rebrand

Bord na Móna has launched its first rebrand in 20 years with RichardsDee creating the new look. The agency worked with Bord na Móna to develop a strategy and expression which reflects the heritage of the company and the complex business it operates in today. The brand is best known for its Peat Briquettes TV ad, […]

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Fannings to leave Behaviour & Attitudes

Martha and David Fanning have resigned as directors and shareholders of Behaviour & Attitudes for personal reasons, a spokesperson for the research agency has confirmed. Martha Fanning has been with the company for the last decade and has extensive experience in retail, financial and charities/NGO research. She started her career in market research in 2000 in […]

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Boys and Girls marks radio century

The story of the birth of Irish radio during the 1916 Rising will be re-enacted on air simultaneously by 37 radio stations nationwide today at 5.30pm, 100 years to the original date and the exact time of the declaration of the Irish Republic, Ireland’s first broadcast to the nation and the world. In a joint […]

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Win! A short break for two in Killiney

Know your Dublin? Marketing.ie readers are invited to show how well they know their capital by entering a 2016 Centenary competition. To be in with a chance of winning the prize, just correctly identify 20 locations from around Dublin city and county from the cryptic clues below. An example of what’s involved – Question: Angry […]

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Ignition voted Smart’s top agency

Ignition, whose byline is “integrated ideas people”, won agency of the year at An Post’s Smart marketing awards at a gala dinner in the InterContinental Dublin. The grand prix went to Publicis for Bord Gáis Energy’s ‘Helpful Energy Company’ campaign. Now in its 10th year, the Smarts showcase the best use of creative ideas, media, […]

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Toyota ‘baffled’ by ASAI ruling

Toyota Ireland is “absolutely bemused” to learn of a decision by the Advertising Standards Authority of Ireland (ASAI) complaints committee that it should stop using the its ‘Best Built Cars in the World’ slogan, even though an expert commissioned by the ASAI says the claim had been substantiated in relation to the ‘best built mass […]

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Most Irish people eat breakfast

A Bord Bia study shows that 87 per cent of Irish people have breakfast every day with the rate rising to to 89 per cent at weekends. Paula Donoghue, Bord Bia’s consumer insight manager, said it seems the assertion that breakfast is the most important meal of the day still rings true in Ireland – despite […]

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Virgin rolls out new business bundles

Virgin Media Business has launched a new range of broadband and phone offers for start-ups and SMEs including superfast broadband speeds of 100, 200, 300 and 400 Mbps. The four new broadband and phone service bundles provide SMEs with value for money offers. The packages also include telephone services with calls included and no line […]

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Carat expects 4.5% increase in spend

Carat has published its first forecast for worldwide advertising expenditure in 2017, combined with its latest forecasts for 2016 and actual figures for 2015, showing positive global outlook led by continued investment in digital spend. Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecasts highlights that […]

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Havas scoops 14 APMC awards

Havas Worldwide Dublin picked up 14 awards in all for seven different marketing campaigns for Tiger Beer, Walkers, EmergenC, Lucozade Sport, Southern Comfort, Heineken and Doritos at the APMC Awards presented in the Marker Hotel. The biggest coup for Havas on the night was winning the best creative execution award as voted for by the judges […]

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Trump may take some stopping

The words bully, showman, party crasher and demagogue were each ticked off in red in four boxes across a monochrome close-up of Donald Trump’s face on a recent Time magazine cover. As Washington political and PR consultant Mike Miley says, the best political communicator in the US presidential race is marching to the Republican nomination […]

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