ArchiveMay, 2016

Bloom scores with Connacht Gold win

Bloom has won the Connacht Gold creative ad account after a three-way contest with Cawley Nea\TBWA and the incumbent, Havas Worldwide Dublin. Commenting on the win, Bloom managing partner Damian Penco said it is a great fit for agency and client as Connacht Gold is a challenger brand, making gains in a competitive category with some major […]

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Farrell Virgin’s new sales and marketing VP

Paul Farrell is to make the switch from stockbroker Davy where he was director of brand and strategy to join Virgin Media as vice president of sales and marketing from July. Farrell takes over from acting sales and marketing VP Paul Higgins who becomes head of online and marketing. Farrell also joins Virgin Ireland’s executive […]

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AdGrad uses OOH to promote pitches

The AdGrad class of 2016 from DIT Aungier Street worked with PML Group and JCDecaux in promoting this year’s industry pitches using a Metropanel 6 Sheet designed by the students themselves located just outside the college. The pitches take place in DIT college at 5pm next Thursday. The class of 24 have been split into two […]

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McCormack takes charge at Today FM

Keith McCormack has been made chief executive officer at Today FM by owner Communicorp. He was CEO of the group’s music station 98FM for the past two years, having joined from Fáilte Ireland where he spent six years, with roles as Visit Dublin director and head of events. Prior to that, he was with Greenstar, […]

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Deans heads up branding at FrockAdvisor

Niamh Deans has joined fashion duo Brendan Courtney and Sonya Lennon as brand commercial director at FrockAdvisor. FrockAdvisor is a fashion platform available on app, web and social for independent fashion retail. For the past two and a half years, Deans has headed up the access department in MEC. Prior to that, she worked as […]

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Germany most fancied to win Euros

Germany are set to regain the European Championship football trophy in France this summer. At least, that’s the verdict of the Dublin public, research by Ipsos MRBI for out of home (OOH) specialist PML Group indicates. The survey involved interviews with 300 Dublin respondents, aged from 16 to 54. Four in five of the sample were […]

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AAI looks at value of ad funded TV

Why brands which move from advertising funded programming (AFP) to advertising created programming (ACP) stand to win will be discussed by Livewire’s Jill Downey and Jamie Macken, pictured, at the Association of Advertisers in Ireland (AAI) Toolkit breakfast seminar in Core Media’s offices at 8.15am next Tuesday. From idea creation to transmission, the seminar will […]

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Print delivers one in four sales, INM says

One in four retail sales delivered by media are driven by print ads and every €1 spent on press ads returns as much as €39 to retailers. The medium is 1.5 times more effective than radio in delivering return on investment, research for Independent News & Media (INM) claims. Every €1 spent on print ads […]

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Twenty Questions with Jennifer Stevens

Jennifer Stevens is the editor of Irish Country Magazine which won Magazine of the Year 2015 and is now Ireland’s best-selling women’s glossy. She has been a journalist for 17 years and a magazine editor for 12. She edited Irish Tatler, U Magazine and was assistant news editor of the Herald. She’s a regular panellist […]

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Hoffman replaces Hegarty as Sharks president

Wieden+Kennedy global executive creative director Susan Hoffman has taken over from British advertising legend John Hegarty as honorary president of the Kinsale Shark Awards and chair of this year’s jury panels. Hoffman, based at HQ in Portland Oregon, will be in Kinsale in September. W+K co-founder Dan Wieden chaired the Sharks in 2005. Hoffman has been […]

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Laya extends support for City Spectacular

Healthcare company Laya healthcare has announced a new three-year sponsorship deal of Ireland’s largest summer festival Laya Healthcare’s City Spectacular. Laya has been the title sponsor since 2012 and the new deal – expenditure details of which were not disclosed – take it to 2018. Last year about 250,000 people attended the festival in Dublin and […]

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Brogan launches Enactus student contest

Dublin GAA player Bernard Brogan launched the 2016 Enactus Ireland National Competition 2016 taking place at the end of May. Brogan was joined by Enactus alumnus and World Cup participant Ryan O’Neill while studying for an MA at Maynooth and Pamela Sweeney, a third year TCD student who leads the team at this year’s Enactus […]

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Keane heads up Heneghan in Cork

Heneghan PR has opened a new office in Cork. Conor Keane, former business editor of the Irish Examiner, joins as senior consultant with responsibility for developing new business in Munster. Heneghan currently handles Munster-based companies South South West Hospital Group, Amarenco Solar, Affidea and Wisetek. Agency chairman and Amarenco boss John Mullins is chairman of the […]

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