ArchiveJune, 2016

Foley returns to airwaves with Red FM

Ray Foley makes a return to radio this weekend with Cork’s Red FM. Foley will wake up Corkonians for a 12-week series every Saturday between 7am and 10am. An award-winning DJ, Foley currently co-presents the 7 O’Clock Show on TV3. He presented the lunchtime show on Today FM for six years and the Irish version […]

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Barney to entertain toddlers on 3e

Kids’ favourite Barney will be on 3e’s new 3Kids children’s strand. Barney & Friends will be joined by The Wiggles, Teletubbies, Origanimals, Babar and the Adventures of Badou. 3Kids will air seven days a week from 7am to 10am and front and centre of the channel’s new children’s TV strand are two new faces – presenters Claire Flynn […]

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Today FM rejigs its weekend schedule

Today FM is launching a new weekend schedule with Hector O’hEochagáin and Danny O’Reilly from The Coronas. The refreshed line up will see Alison Curtis extend her Saturday Breakfast show to a Sunday morning slot, while Sunday Business Post arts journalist Nadine O’Regan will host ‘Songs in the Key of Life’ on Sunday nights on the […]

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More Irish people get news from social media

Some 52 per cent of Irish consumers now get their news from social media sites and international research by the Reuters Institute suggests 12 per cent say social media is their first call for news. Now in its fifth year, the annual digital news report points to the widespread use of smartphones, social media as […]

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Rothco tells Ireland’s Ancient East story

After the marketing success of the Wild Atlantic Way, Fáilte Ireland has launched a campaign for the country’s Ancient East attraction. Fáilte Ireland’s Noel-John McLoughlin says the challenge with Ancient East is that Irish people believe they already know all that the region has to offer. So how do you influence people on something they […]

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Ireland-Sweden game scores over 1m viewers

The Republic of Ireland’s first match in Uefa Euro 2016 against Sweden was the highest-rating TV show of the year so far. RTÉ reports that an average of 1.08m viewers watched the group E opener between the Republic of Ireland and Sweden on RTÉ2 as Martin O’Neill’s men got their Euros campaign underway with a 1-1 draw […]

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Santa Rita wines sign up to Arsenal

Viña Santa Rita has agreed a three-year partnership with Arsenal FC, making its flagship Santa Rita the official wine of the Barclays Premier League club whose squad includes Chile’s Alexis Sánchez. The tie-up is framed within the context of the new ‘Living la Vida 120’ campaign. Nielsen reports Santa Rita as the best selling wine in the […]

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Starcom retains Musgrave business

Marketing.ie has learned that Musgrave retail group has retained Core Media group agency Starcom to handle its SuperValu and Centra buying and planning. The €7 million account was put out to pitch with two other agencies, GroupM’s Mindshare and Dentsu Aegis Network’s Vizeum, competing. The creative, which is with DDFH&B, was not up for review. […]

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Euros to help lift national mood

Research commissioned by Republic of Ireland football sponsor Three mobile tapped into the emotions of Irish football fans ahead of the Euros. Most of us  – 93 per cent – expect a lift in the national mood of with 15 per cent even suggesting the summer of Irish football produces a baby boom. In the […]

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Accenture backs South African tour on RTÉ

RTÉ Media Sales has partnered with Accenture to bring listeners live coverage of Ireland’s three summer tests in South Africa. Starting with the first test in Cape Town (above), RTÉ Radio 1’s Saturday Sport will have live commentary from Michael Corcoran and Donal Lenihan of each of the tests as Ireland take on the Springboks in their […]

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Four vacancies on Marketing Society council

The Marketing Society has announced four council vacancies as members Mark Nolan of Ignite, Jonathan Ryan of Kelloggs, MCCP’s Shane Doyle and marketer Annette Ni Dháthlaoi step down. Nominations are now open for three spaces on the council’s general panel and one vacancy on the research panel.  The general panel is open to those working in […]

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Rothco campaigns for yes to CF drug

Rothco has created ads to support a campaign to help cystic fibrosis (CF) victims and their families get funding  for the life-changing Orkambi drug. One of the agency’s copywriters, Bernie Martin, is a CF mother. While her daughter does not have two copies of the Delta F508 mutation, which Orkambi treats, they have decided to […]

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Road safety wins gold at ICAD

Irish International won two golds at the Institute of Creative Advertising and Design (ICAD) awards. The golds were for the Road Safety Authority (RSA) ‘Don’t Look Back’ TV ad and art direction/production for Guinness ‘Intolerant Champion’, featuring jazz scout John Hammond and devised by Mark Nutley and Pat Hamill. Chemistry’s Irish Examiner front page tribute […]

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