ArchiveJuly, 2016

Aer Lingus appoints Cedar for Cara

With Aer Lingus in the throes of reviewing its creative ad agency, the airline will see a new business relationship take off soon. International Airlines Group (IAG) has appointed Omnicom/BBDO’s Cedar network to handle its owned content and media sales for Aer Lingus, British Airways (BA) and Iberia, after working with BA. The brief includes […]

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Kearneys front NDC fitness and exercise push

Powered by Dairy is a new engagement-driven campaign to be launched by the National Dairy Council in early August.  It uses mainly out of home (OOH) and digital media to draw consumers in to behind-the-scenes film footage of NDC ambassadors rugby players Rob and Dave Kearney trying their hand at new and different types of […]

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Red Bull’s surfer film set in Ireland

Plumber and father of two from Devon in England, Andrew Cotton hit the headlines in 2014 when it was rumoured he had surfed the world’s biggest wave, estimated at 80 feet. New video release Beneath the Surface documents Cotton’s journey looking for his next big break. Presented by RedBull.TV, the short film follows him and his team […]

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Eir Sport renews UFC fights rights

Viewers in the Republic of Ireland will be able to continue to watch exclusive live TV coverage of UFC fights on Eir Sport – formerly Setanta Sport. BT Sport, which is available as part of the Eir package, has renewed its UFC rights for the Republic of Ireland. The renewal will see BT Sport broadcast over […]

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Mediaworks promote Keane, Baker and Chalke

Mediaworks has annouced the promotions of Sarah Keane, Ciara Baker and Aaron Chalke. Keane and Baker have each been promoted to client director. Chalke now fills the role of the Core Media agency’s experiential director in Mediaworks. The appointments  see Baker and Keane lead two client teams within the agency.   Four new starters at the agency […]

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Livewire’s Corrigan joins ESA board

Livewire client associate Bethany Corrigan has been appointed to the European Sponsorship Association (ESA) Future Leaders’ board. The ESA is the voice of the sponsorship industry in Europe and seeks to inspire, educate and raise standards within the sponsorship industry. The Future Leaders’ Board (FLB) was launched last year to ensure that ESA reflects the views […]

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Dubs more upbeat about post Brexit economy

In the wake of Brexit, Dubliners are four times more positive towards the economy than those living outside Dublin, a report by Behaviour & Attitudes shows. With Britain voting to quit the EU, Ireland’s consumer confidence has fallen. The fragile Irish consumer takes these events to heart. Overall, optimism towards the Irish economy has dipped across […]

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Malone TV3’s new programme boss

Bill Malone has been confirmed by Virgin Media as TV3’s director of programming in place of Lynda McQuaid who previously held the title of head of content at TV3 Group. Malone will be responsible for programme commissioning, acquisitions and scheduling. Malone was channel controller of RTÈ2 and a member of the national broadcaster’s TV board for […]

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Netflix to be Star Trek’s new base

Netflix and CBS Studios International has announced a licensing agreement for the new Star Trek TV series. The streaming service will be the exclusive premiere home of Star Trek in 188 countries, with the exception of North America.  Each episode of the new series will be available globally within 24 hours of its US premiere. […]

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Teneo acquires PSG group

US agency Teneo has bought Dublin PR and sponsorship group PSG Communications for an undisclosed sum. PSG was founded two years ago after PR firms Pembroke Communications and Slattery Communications merged. PSG has 55 staff and provides services in corporate communications, reputation management, branding, marketing  communications,  sports  and entertainment  sponsorship, and digital communications. PSG chief executive […]

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BAI allocates €5.8m to Sound & Vision

Following an assessment process, the Broadcasting Authority of Ireland (BAI) is allocating over €5.8m to 124 projects. Of this, €5.22m has been allocated to 34 TV projects, while 90 radio projects will receive €615,000 from the BAI. Some 257 applications for funding were received in the scheme’s 26th round, seeking funding of €21.1m, BAI chief executive […]

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An Post rolls out Admailer

An Post has formally launched its AdMailer direct mail tool. Designed and developed in Dublin, AdMailer 2.0 allows businesses to pinpoint target audiences using customer selection data and market to them directly in one transaction. Campaigns are designed and ordered online, resulting in physical direct mail delivered into homes and businesses. The platform is built on two […]

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Duff and Souness top TV pundits

Former Chelsea and Republic of Ireland winger Damien Duff and ex-Liverpool midfielder Graham Souness are now the most popular football pundits on RTE and Tv3 respectively, a poll by PSG Sponsorship shows. The survey result comes as RTE Sport bids adieu to veteran analyst John Giles. The survey found that 67 per cent of respondents […]

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