ArchiveOctober, 2016

Radical rolls out Focus Ireland donation station

Core Media’s Radical has combined technology and innovation to raise awareness of the homelessness crisis. As part of this year’s Focus Ireland’s Shine a Light campaign, the team put their technical know-how to work to create Ireland’s first interactive contactless donation station. Latest statistics reveal that 6,611 people have nowhere to call home in Ireland. […]

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Livewire adds three to client team

Sponsorship specialists Livewire have announced three new appointments to its client service team. Sarah Lynch, left, is now senior sponsorship manager, Colm Roche sponsorship manager and Jen McAndrew becomes media sponsorship manager. The appointments bring staff numbers at the Core Media agency managed by Jill Downey and Jamie Macken to ten. Lynch previously worked with Dundrum Town […]

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Howlett Vocal’s new creative director

Creative agency Vocal has appointed David Howlett as its new group creative director. In addition, musician and music video director Kevin Godley and marketing lecturer Professor Aidan O’Driscoll are joining the agency’s board as consultants. Vocal clients include Kingspan, Pfizer, McLaren F1, BMW, Cuisine Royale Group, Dulux and Mini. Howlett has worked independently as a creative […]

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Harte resigns as Newstalk editor

Newstalk 106-108FM has announced that Garrett Harte has “regretfully resigned” as the station’s editor in chief to pursue other interests. Harte joined the station when it launched in 2001 and has helped steer the station from a local Dublin station to where it is now with over 700,000 people listening every week.  He will remain with the […]

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DDFH&B and OMD wipe up at Effies

DDFH&B and OMD added another effectiveness accolade at the 20th aanual European Advertising Effectiveness (Effie) awards in Brussels. The EACA Euro Effie Awards are considered the gold standard in marketing communications effectiveness, rewarding campaigns for advertising effectiveness in two or more European markets since 1996. It is the first time ever an Irish campaign – ‘Pure […]

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Imagine signs up to BEcause global network

Experiential marketing agency Imagine has become part of the global experiential marketing network BEcause. The new partnership will see Imagine rebranded as BEcause Ireland. Founded in 2005, Imagine is run by brothers Jonny and Paddy Davis. The agency currently works with brand owners on experiential, corporate event and shopper marketing campaigns. Clients include Renault, Communicorp, […]

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Three finalists in line for Marketer of the Year

The shortlist for this year’s Marketer of the Year award has been confirmed. The three finalists are Largo Foods’ head of marketing Alina Ui Chaollai, Adam Bacon, VHI’s head of marketing and Dervila McGarry for her strategies at Aer Lingus. The next stage of the competition sees the three marketers attend interviews with the judges. […]

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Two thirds of adults unhappy with rates

Research from Irish Life has revealed increasing dissatisfaction with interest rates on deposit accounts, with two thirds of adults in Ireland unhappy with the rate of returns they are receiving. It represents a rise of ten per cent on figures from March this year. There also seems to be a lack of awareness around interest rates […]

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Young marketers push thought leadership

Young marketers from across the industry attended the Marketing Society Future Council’s first event in Foley’s on Merrion Row. Aimed at marketing professionals with 3-5-years’ experience, the ‘Influencing the Influencers’ forum saw the audience receive advice from the panel of speakers on how to be more influential within their careers. With a breadth of experience across the […]

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IADT marketing lecturer Barry McIntyre dies

Barry McIntyre, lecturer in marketing at the Institute of Art Design & Technology (IADT) in Dun Laoghaire, has died suddenly, just a few days after his 60th birthday. He became marketing lecturer at the college in 2000. A popular figure in the advertising industry, he started his career in the Irish Press, working alongside Donie […]

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TAM unveils tool for measuring across devices

Television Audience Measurement (TAM) Ireland launched a plan for monitoring viewing across all devices – TV, laptop/PC, tablet and smartphone at a conference for advertisers and agencies in the Aviva Stadium. TAM will deliver the Video Integration Strategy for a Total Audience – or Vista for short – across four stages, TAM chief executive Jill […]

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Red FM scores treble at PPI Radio Awards

Cork’s Red FM scored a treble at this year’s PPI Radio Awards, including music station of the year. Comedian and Today FM DJ Dermot Whelan presented the awards which were attended by over 700 guests. Red FM also went home with best breakfast programme for the KC Show (pictured) and best interactive speech programme for […]

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Shortlist for journalism awards announced

From a record number of 1,200 entries for this year’s NewsBrands Ireland Journalism Awards the competition has been narrowed down to a shortlist of 141 entries across 24 categories. All category winners are eligible for the Journalist of the Year gong.  The shortlist was announced by the judging panel chairman Professor John Horgan. The awards […]

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