ArchiveDecember, 2016

Tourism Ireland voted UK’s top OOH campaign

The Tourism Ireland ‘Game of Thrones’ (GoT) campaign involving the ‘Doors of Thrones’ work by Publicis London has been chosen as the UK’s top out of home (OOH) campaign for 2016 by Campaign magazine. The agency, which promotes the island of Ireland overseas, has won over 20 major awards, including the grand prix at the Sharks […]

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Sindo thanks readers in Christmas ad

The Sunday Independent has launched its first ever Christmas television ad thanking readers for their loyalty during the year. The 30-second ad by Bonfire was filmed in recent weeks and features eight Sindo writers wishing viewers a happy Christmas as they walk through the streets of Dublin city, before it wraps up in Rachel Allen’s kitchen in Co […]

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IRS+ airs Lidl’s Christmas radio ads

Working with Mediaworks, IRS+ have launched a local radio campaign for Lidl Ireland called ‘Share More Special Moments’. In responding to the client brief, IRS+ identified the special moments that families spend together at Christmas: namely the idea of the Christmas story time. Peter Smyth, CEO of IRS+, says the ads are “engaging, evocative and effective.”  The ads […]

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Shkutova heads up marketing at Heineken

Radina Shkutova is the new marketing director at Heineken Ireland. She replaces Sharon Walsh who was promoted by the Dutch brewer to handle its cider brands out of Amsterdam. Shkutova comes from Heineken’s Zagorka Brewery in Bulgaria, where she was marketing director. She joined the company in 2005 as brand manager on Heineken and global […]

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Top Oil on track for charities at Leopardstown

Top Oil is calling on companies across Ireland to get involved in a mascot race to raise much-needed funds for charities at the popular Leopardstown Christmas festival. Each company involved in the race represents a chosen charity. The winner will award the total prize fund to the named charity. Top Oil mascot Mr Ted will race […]

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Young people like sending Christmas cards

An Post says 62 per cent of Ireland’s workforce prefer to receive a personalised Christmas card from companies with which they do business. The figure far outreaches the desire to receive an eCard via email, which came in second at 16 per cent, followed by a text message or an ad. The survey found 60 […]

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Siobhán Lennon appointed Business Post CEO

Siobhán Lennon has been appointed as the new chief executive of the Sunday Business Post by Sunrise Media, the holding company which publishes the newspaper. She replaces Paul Cooke who resigned from the position earlier this year. In her new role, Lennon will oversee the continued development of the business, which is chaired by Key […]

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Renault to partner Dancing with the Stars

Renault Ireland is to sponsor Dancing with the Stars in a deal said to be worth €450,000.  The marque’s Mégane Grand Coupé will feature in stings around the show which sees 11 well-known faces take to the dancefloor. The celebrities – some who think they can bust a move and some with two left feet – […]

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Hayes heads up marketing at National Lottery

Michael Hayes has joined the National Lottery as head of marketing. Hayes replaces Eddie Banville, who, after 11 years in the job, has moved to PR agency The Communications Clinic as an account director. Hayes has a strong FMCG background in home and overseas markets. He has worked with brands such as Meteor, Smirnoff, Pillsbury […]

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Concannon to lead Ireland’s new creative drive

John Concannon has been appointed director of a new Government initiative aimed at giving young people access to learning music, drama, art and coding. Called Creative Ireland, the five-year plan will involve local authorities. At the launch in the refurbished National Gallery, Taoiseach Enda Kenny said the aim is to place culture at the centre […]

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TV3 rebrands UTV Ireland as Be3

TV3 has launched its new-look three channel group strategy. While TV3 and 3e will receive new brand identities, a third channel, ‘Be3’, will launch in January in place of UTV Ireland. TV3 will be the flagship channel, focusing on Irish content and acquired shows, including Red Rock, Gogglebox Ireland, Celebrity Masterchef and The Restaurant. Coronation Street and Emmerdale join Broadchurch and Tuesday night Uefa Champions League matches. TV3’s current affairs coverage […]

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Littlewoods replaces Liberty as hurling sponsor

Online department store Littlewoods Ireland has signed up as a new top tier partner of the GAA and the Camogie Association. The fashion, electrical and homewares retailer has agreed a three-year deal with the GAA which sees them replaces Liberty Insurance and join Centra and Etihad as headline sponsors of the GAA Hurling All-Ireland Senior […]

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ASAI comes to terms with food messages

The Advertising Standards Authority for Ireland (ASAI) and the Food Safety Authority of Ireland (FSAI) are to introduce guidance aimed at ensuring consumers are not misled by the use of marketing terms on foods. The guidance, which has been  published by the FSAI, will now support section 8 of the ASAI code for advertising and […]

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