ArchiveFebruary, 2017

TBWA decides not to enter local creative awards

TBWA\Dublin will no longer enter local creative awards and will instead focus on globally recognised award shows, including Cannes Lions, D&AD and the Clios. The move comes after the agency rebranded as TBWA\Dublin, introducing themselves as the ‘Refounders’ of the 23-year-old agency, and hired a new executive creative director, John Kane. Kane has over ten Cannes […]

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Media supports Nova’s homeless radiothon

Media providers from all platforms are coming together to support Radio Nova’s latest effort to raise funds to fight homelessness. The station’s ‘Help Our Homeless’ Radiothon will see the station turn over its airwaves for two days on Wednesday and Thursday of next week to raise funds for badly needed funds for the Peter McVerry Trust. […]

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FarmIreland.ie backs Rare Breed series on TV3

INM’s agri news portal FarmIreland.ie is sponsoring Rare Breed on TV and across its other stations for repeat views. The show, which provides a look at life on Irish farms, returns for a second series on February 28 and runs until the final episode on June 6. Since its launch last October, FarmIreland.ie, has grown to a […]

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Fanning calls for greater focus on proven ads

Success, failure and ambition were on the menu at the Marketing Society Future Council’s event, ‘The F Word’. Spotlighting the marketing moments that didn’t quite hit the mark, the talks are tailored for marketers with up to five years experience. The speakers included UCD lecturer, Bord Bia Marketing Forum chairman and Marketing.ie contributor John Fanning, […]

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WPP takes stake in David Connor’s Eightytwenty

WPP together with Ogilvy & Mather has taken an undisclosed stake but thought to be in or around 25 per cent in its digital partner in Ireland, Eightytwenty, founded by David Connor. Eightytwenty has been working out of Ogilvy’s offices in recent times after the agency split from Havas. It employs over 30 staff and […]

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Brophy leaves Ebiquity Marsh to set up BMC

Nigel Brophy has left Ebiquity Marsh to head up an independent media consultancy, Brophy Media Consulting (BMC). Clients will have access to five services, including media auditing and strategic consultancy, to help ensure advertisers see cost savings, a better return on investment and improved exposure within their media budget. “There is a large gap in […]

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Get Cancer ads prompt 92 ASAI complaints

The Advertising Standards Authority (ASAI) has upheld in part complaints against the Irish Cancer Society (ICS) for its ‘I Want to Get Cancer’ campaign. In all, 92 complaints were received about the ads, with some people saying the wording used was “offensive, insensitive, disrespectful and upsetting to cancer survivors, current sufferers, bereaved families and those who […]

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Lidl signs up to Bord Bia’s Origin Green

Lidl Ireland has become a verified member of Bord Bia’s Origin Green sustainability programme, emphasising a commitment to sustainability in Irish retailing. Bord Bia established the programme in 2012 at farm level, then moved into manufacturing and, most recently, extended and customised the programme for food retailers. To become a member, Lidl has committed to a […]

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DMG Media rolls out Extra.ie news site

The publisher of the Irish Daily Mail and the Irish Mail on Sunday today officially launches a new mobile-friendly news site under the name Extra.ie following teaser ads in the trade press in recent weeks. DMG Media Ireland put Extra.ie online last month and has been building up interest from advertisers ahead of its official 17:17:17 […]

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Gas Networks to fire up TV3’s new Restaurant

Gas Networks Ireland (GNI) will sponsor the 11th new series of The Restaurant when it starts on TV3 on Thursday, March 23. GNI replaces German discounter Aldi. Natural gas is a obvious fit as show sponsor given its wide use for cooking in Ireland’s hotels and restaurants. The deal was brokered by The Story Lab, which is […]

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OMA awards to be presented in October

The Outdoor Media Association (OMA) has announced that the 26th Outdoor Advertising Awards will take place later this year on Thursday, October 12, in the Shelbourne Hotel. JNOR director Philip Sherwood says the awards are aimed at honouring excellence in out of home creativity and planning in the Irish market over the past two years. […]

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Y&R rolls out FBD’s Protection rebrand

Insurance company FBD has rebranded and is rolling out a €2.5 million campaign set to run throughout the rest of the year. Comprising a new brand identity and media campaign, the brand underlines and builds on FBD’s position as the insurer which has supported local communities across Ireland for decades, with an oak tree as […]

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20 Questions… with Alison Canavan

Alison Canavan is a wellness expert, former model and brand ambassador for Tipperary Crystal. She is the author of Minding Mum and runs a weekly live meditation group on social media. As a top model, she travelled widely for 17 years and continues to search out interesting places around the world to visit. 01 When are […]

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