ArchiveFebruary, 2017

Curtin gets new cider role at Heineken NV

Fiona Curtin, who steered the roll out of Heineken’s Orchard Thieves cider in Ireland, has taken up the role of global business development for the Dutch brewer’s cider portfolio at the group’s headquarters in Amsterdam. The Cork-born marketer will work alongside her former Heineken boss in Ireland, Sharon Walsh, who is global cider director. Curtin, […]

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Mulligan in for Doran at Bord Gáis Energy

Dermot Mulligan has been appointed acting marketing controller with Bord Gáis Energy (BGE) following the departure of Nicky Doran, who is joining Davy stockbrokers next month after 15 years at BGE. Mulligan will report to Mark Prentice, BGE’s head of retail. A native of Leitrim, Mulligan has been with BGE for eight years. He previously […]

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Newspread agrees tie-up with Logideals

Newspaper and magazine distributor Newspread has agreed a partnership with online logistics operator Logideals.com allowing consumers to confirm delivery requirements and receive quotes back from registered courier companies. Using a reverse auction bidding system, couriers underbid each other to provide consumers with the best job prices. The platform is used to transport a diverse range […]

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Eightytwenty and Callan create Trump sketch

Eightytwenty have collaborated with impressionist Oliver Callan for Ireland’s response as number two to the “most glorious nation” and its omnipotent leader, Donald Trump. With other nations making their case to be world number two, Eightytwenty considered it their duty to throw their name into the toilet bowl with ‘America First, Ireland Second’. Speaking about […]

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Lidl scores Euro hat-trick with ladies’ GAA

Lidl Ireland has topped the board at the European Sponsorship Association Awards show in London, winning all three categories in which the German discounter was shortlisted, plus scooping the coveted overall top prize for sponsorship of the year. Lidl was nominated for best overall sponsorship, best sponsorship under €750,000 and best newcomer to sponsorship for its […]

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Showing off campaigns that go belly up

The Marketing Society Future Council is turning the spotlight on the marketing moments that didn’t quite hit the mark. Kicking off in Odessa on Thursday, February 23, the council will play host to ‘The F Word’, with three industry leaders set to share their learnings from the times things didn’t quite go to plan. Tailored […]

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Record number of young creatives for Cannes

You Cannes do it this year. So say the Institute of Advertising Practitioners in Ireland (IAPI) who want to send a record number of young creatives to the Cannes Lions advertising awards festival. Fourteen young people will attend, the largest Irish team in the 64-year history of the festival. They will compete against the best young […]

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Another Super Bowl has come and gone…

So, another Super Bowl has come and gone, and Tom Brady has his fifth ring to add to his collection, Graham Curtis reports. As with each year, a huge draw of the Super Bowl for people in the US is the ads that play during the coverage of the game. For advertisers, the Super Bowl is the […]

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Four in ten PR executives expect budget increases

Four in ten public relations and communications professionals in Ireland expect budget spend on PR to increase in 2017, a survey of Public Relations Institute of Ireland (PRII) members indicates. Of these, 43 per cent expect their clients’ budgets to increase, while just over a third of those who work in-house expect their budgets to grow this […]

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AIB’s new ads turns mortgages on heads

AIB and its agency Rothco has rolled out a new campaign which aims to challenge the way hopeful home-owners look at the commitment of a mortgage. Directed by Zak Emerson, ‘The Last Repayment’ shows real AIB customers who have just completed their mortgage. The stories told by the couple in the TV commercial are completely their […]

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Molloy presents TV3’s rugby show

Former Leinster and Ireland rugby international Gordon D’Arcy and comedian Gary Cooke of Apres Match fame will help kick off Joe Molloy’s new rugby entertainment show on TV3 tomorrow night. Called Clubhouse, the show takes a lighthearted look at the week’s big rugby stories, which last weekend centred around the start to the Six Nations tournament. Clubhouse will […]

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Kinetic gets Coke more mobile with Ad2One

Out of home (OOH) specialist Kinetic has agreed a deal with Ad2One to further integrate Out of Home (OOH) and mobile campaigns. The partnership allows clients to tie-in a mobile display campaign using Near technology with an OOH campaign. Coca-Cola was the first client to sign up to the service with a campaign promoting a mini […]

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Sonya Lennon struts her stuff for Audi

Irish fashion designer Sonya Lennon has been signed up as an official brand ambassador by Audi. The German car maker says the collaboration with Lennon reflects the Audi ad slogan, Vorsprung durch Technik, created by British agency Bartle Bogle Hegarty, which aims to highlight progressiveness, creativity and design to inspire car buyers. Lennon has been […]

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