ArchiveMarch, 2017

Grey changes name to show surge in racism

Back in 1917, two Jewish businessmen, Lawrence Valenstein and Arthur Fatt, set up an ad agency. But as racism was rife at the time, the duo decided not to use their names but rather the word that described the colour of the agency’s wallpaper – grey. With the rise in racism and the so-called alt-right […]

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Mother makes giant boob to highlight feeds

London ad agency Mother caught the public imagination last Sunday to mark international Mother’s Day in this part of the world. As Adweek reported, anyone walking around the Shoreditch area of the city could hardly avoid seeing a giant inflatable boob with a prominent nipple sitting on top of a building. Said boob wasn’t there solely for […]

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Foley joins breakfast show at Cork’s Red FM

Ray Foley is joining Cork comedian Jason Coughlan as the new breakfast co-host on Red FM. Breakfast with Ray & Jay was announced at an event with Irish rugby legend Ronan O’Gara and Cork musicians Brian Deady and Stephanie Rainey to mark the station’s third anniversary relaunch. Coughlan has presented Breakfast for the past seven years. […]

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INM signs up as Guinness Pro12 media partner

As three out of the four Irish provinces look likely to make the final series of the Guinness Pro12, smashing current records, Independent News & Media (INM) has agreed a deal to become the championship media partner. The deal allows INM readers access to the closed ‘Captain’s Runs’ at the Aviva Stadium ahead of the final […]

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Malones lend support for cystic fibrosis push

Blanchardstown engineering and safety services group Malones has signed up as the title sponsor for the nationwide advertising campaign to raise awareness of 65 Roses Day appeal for vital cystic fibrosis services. The 65 Roses Day takes place on Thursday, April 13. Radio ads for Cystic Fibrosis Ireland (CFI) will work on getting the message […]

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Gove to speak at Times Brexit breakfast

British Conservative MP and one of the leading campaigners for Britain’s withdrawal from the EU Michael Gove will talk at a breakfast event hosted by the Ireland edition of The Times in the Conrad Hotel in Dublin next Friday. Gove famously withdrew his backing for Boris Johnson as the former Mayor of London was set to […]

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Hofler joins MEC global marketing board

MEC Ireland’s deputy managing director Aoife Hofler has been selected to join the agency’s global marketing board. The position was open to all of MEC’s 5,000 worldwide employees. The global marketing board is responsible for building the GroupM agency’s reputation globally and help MEC become a top B2B marketer. “I’m delighted to have been selected […]

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Ulster Banks goes OOH with Apple Pay

Ulster Bank has launched an out of home campaign to launch Apple Pay. The campaign uses creative by In the Company of Huskies with media by Core’s MediaVest and poster specialist PML. The campaign comprises 48 sheets, 96 sheets, Golden Squares, bus shelters and digital panels. The bank’s app was the first to offer TouchID […]

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Tesco sponsors Today FM’s Dermot & Dave show

Tesco is to sponsor of Dermot & Dave’s mid-morning show on Today FM for the next year for an undisclosed sum. The deal sees Tesco integrated into the show through taglines, outside broadcasts, on-air and social media promotions. The show recently moved from its lunchtime slot to mid-morning after comedian Al Porter signed up to […]

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Over half of nation proud to be Irish

In a report on Irish pride, for many brands, Irishness is an important attribute that is supported in campaigns, particularly around the weeks before and after St. Patrick’s Day. While province and pride has varies effects on consumer behaviour from food to airline choice, there is a growing global focus on nationalism, a report by […]

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Greening idea goes bananas Down Under

What do the Big Banana in Australia, an Ethiopian Airlines aircraft in Addis Ababa and two rhino statues in a Nairobi park have in common? They are just some of the more unusual participants in Tourism Ireland’s Global Greening initiative for St Patrick’s Day 2017.  From its launch back in 2010, the greening idea has […]

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Swords gets top job at TBWA London

Former Cawley Nea boss Brian Swords been appointed managing director of TBWA\London. Swords joined the UK agency in September 2015 as global brand leader, having headed up the agency in Shanghai. He first moved to China in 2011 to become TBWA’s regional lead on McDonald’s. A graduate of UL and UCG, he worked in marketing at […]

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Walkers expansion continues apace

All-Ireland marketing agency Walker Communications has extended its operation at its Dublin office with new appointments, client wins and a new website. With 30 creative people across the company’s two offices in Dublin and Belfast, the company has recently strengthened its presence under business development manager Derek Davis. Walkers’ clients include Carling, Tourism Ireland, Glen Dimplex […]

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