ArchiveApril, 2017

Boys and Girls radio centenary ad wins D&AD

With its agency philosophy of ‘daring simplicity’ and a culture of ‘great work, works’, Boys and Girls has won a global award at D&AD. ‘The Sound of Sixteen’ campaign marks 100 years of radio in Ireland with a soundtrack of the 1916 Rising. Boys and Girls creative director Rory Hamilton said D&AD is the most […]

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Cinema group launches wider OOH offering

Cinema sales house Wide Eye Media has announced the formal launch of its digital and out of home (OOH) advertising services. Wide Eye Outdoor (WEO) is a network of over 170 digital screens. It has evolved from providing traditional Cine 6 (6 sheets in cinema foyers), to four networks: cinemas (Cine D); shopping centres (Retail […]

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Lyons to become PML Group managing director

Geoff Lyons is set to leave Independent News & Media (INM) where he was commercial director to become managing director at out of home (OOH) specialist PML Group. He was previously group marketing director at Independent Newspapers, overseeing marketing and promotions for the Irish Independent, the Sunday Independent and the Herald. He joined Independent Newspaper as […]

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TV3 hopes to make a killing from Assassins

Advertisers may be interested in new a six-part crime documentary series called Assassins which starts next week on TV3. Murders and gangland hits have transformed Dublin into one of the world’s contract-killing capitals. Investigative journalist Donal MacIntyre, pictured, and Prof David Wilson will take viewers on “a shadowy journey” into these hitmen’s minds. Three years […]

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Connector rolls out Facebook chat bot

Meet Ava. She’s the newest staff member at Dublin technology agency Connector. Ava is said to be Ireland’s first Facebook Messenger chat bot. How people in Ireland engage with businesses through technology is constantly evolving. Connector says SMS, messaging, chat and email are once again the most prevalent consumer experiences. With 1.9 million Facebook Messenger users […]

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Fine Gael farmers party of choice

Fine Gael is the farmers’ party of choice, a survey carried out by FarmIreland.ie, the digital agri news portal owned by Independent News & Media (INM) claims. The survey of over 1,000 farmers shows that 32 per cent of farmers would vote Fine Gael in a general election. Fianna Fáil is the country’s second most popular […]

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Beko signs up to GAA health check

Leinster GAA has unveiled an initiative called the Beko Club Bua awards, a new club accreditation and health check system. Sponsored by Beko appliances, the awards aim to promote best practice on and off the field among the province’s 800 clubs. Using an online application form and checklist, clubs will assess themselves against various criteria. Bua […]

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AAI talk to hear how to ape great work

Only four per cent of ads breakthrough the clutter like Cadbury’s Gorilla and truly build clients’ businesses. A talk by David Meikle, author of How to Buy a Gorilla, will present and then answer questions about how to get a higher calibre of advertising from your agencies at the next Association of Advertisers in Ireland (AAI) […]

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Tom Fishbourne to talk at TV3 agency briefing

Advertisers and agencies will attend the first in a series of breakfast briefings hosted by TV3 sales house Virgin Media Solutions in Fire restaurant in the Mansion House tomorrow. A panel of three expert speakers will address guests on the theme ‘The Power of Television as a Storytelling Medium’, including critically-acclaimed ‘Marketoonist’ Tom Fishbourne. The event […]

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Energia on board for Pro12 rugby finals

Energia has signed a sponsorship deal with Pro12 Rugby which sees the energy provider become a partner of the Guinness Pro12 final series. Just two rounds remain in the championship with three Irish and two Welsh teams all vying to finish in the top four and reach the semi-finals. The final match is in the Aviva […]

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TV3’s new HD studio is officially opened

Minister for Communications Denis Naughten TD has officially opened a state-of-the-art studio at TV3 headquarters. Originally built in 1998, studio one at the TV3 TV centre in Ballymount has been refurbished with high definition (HD) technology and new transmission equipment, including cameras, vision and audio desks and graphics suites. The studio’s modernisation is part of […]

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Heaslip lines out for new coconut drinks

Ireland and Leinster rugby player Jamie Heaslip has been hired by C7 Brands, the UK subsidiary of Irish-based Prime Active Capital (PAC), in launching a range of coconut water drinks. CocoFuzion100 is a naturally flavoured, 100 per cent organic young coconut water. Bottled within hours of harvesting, it contains natural electrolytes and has no added […]

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20 Questions – Bernard Brogan, Legacy Consultants

Bernard Brogan is co-founder of sponsorship and marketing agency Legacy Consultants and corporate wellbeing start-up PepTalk, both of which he co-founded with his solicitor cousin James Brogan. He has fronted ad campaigns for SuperValu and King Crisps. A Dublin GAA footballer, he holds four All-Ireland Medals, nine Leinster medals and three GAA Football All-Star Awards […]

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