ArchiveApril, 2017

Britvic hires two new agencies for drinks brands

Britvic Ireland has appointed two new agencies for its Irish soft drinks. Havas will manage the Club Orange and Miwadi brands while Target McConnells will manage the Ballygowan brand. The two new agencies will manage above the line creative and digital campaigns for the respective brands. Havas has handled Suntory’s Lucozade in recent years. Chemistry […]

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IAPI sends a record 14 Young Lions to Cannes

The Institute of Advertising Practitioners of Ireland (IAPI) has announced the winning teams to represent Ireland at the annual international Cannes Lions Festival in June. This year, 14 creative young people will compete against teams from all over the world in film, design, print, PR, social media and marketing competitions in the South of France […]

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Sunday Times goes with new design

The Sunday Times, published by Rupert Murdoch’s News UK & Ireland, has a new design typeface and layout which aims to underline the newspaper’s purpose to “provide readers with quality journalism, information and ideas that prepare them for the week ahead, whether in their professional or personal lives,” a statement issued on behalf of the […]

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Skoda strikes notes with National Concert Hall

Skoda is undertaking a year-long sponsorship of the National Concert Hall (NCH). The agreed contract fee was not disclosed. The sponsorship sees the inclusion of the car brand in various marketing activities run by the National Concert Hall, allowing Skoda to target the 65,000 NCH annual patrons and the concert hall’s 70,000 followers on social […]

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Goodbye Hailo as MyTaxi ads hail down fares

MyTaxi is the new name for Hailo and to get the message out there to consumers a €5 million marketing campaign is now hitting the streets.  The ads are driven by out of home (OOH), digital, vehicle livery and driver incentives. Billboards with catchy lines will be hallmark of the creative campaign, with online videos and […]

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Gibneys agrees to partner with TorranceCo

                    PR agency Gibney Communications has agreed a strategic partnership with independent New York firm TorranceCo to broaden the offering of both agencies. Gibney Communications executive chairman Ita Gibney (above) said in a post-Brexit era and with considerable uncertainty ahead in global business, such an alliance makes […]

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OwensDDB and Firstcom agencies to merge

A merger between OwensDDB and Firstcom is in the final stages of agreement with a deal due to be formally announced in the coming weeks, Marketing.ie has learned. OwensDDB came about as a tie-up between Peter Owens and Omnicom’s Doyle Dane Bernbach. While there is no equity involved, the two agencies have Volkswagen as a […]

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