ArchiveJuly, 2017

Tesco to cherish family theme in its new ads

Picture your family. Who do you see? We all see something different. But what if you were asked what they mean to you? Or how they make you feel? Our answers may be remarkably alike. Though each and every family is unique, their meaning in our lives is something we all share. This importance of family […]

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JNLR book shows strong results for RTE Radio

The latest Joint National Listenership Research (JNLR) from Ipsos MRBI for the year from July 2016 to June this year shows “a strong book for RTE Radio”, Carat reports.  Radio 1 and 2FM posted increases of 30,000 and 32,000 year-on-year respectively for the key measure of listened yesterday. Today FM was down by 17,000, while […]

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Adtower signs deal with Canada’s BroadSign

Adtower digital media out of home (OOH) advertising has entered an agreement with Canadian company BroadSign enabling it to extend its platform with the launch of automated digital signage content management system. Based in Montreal, BroadSign provides a cloud-based platform for automating digital signage content management workflow. Its software powers over 120,000 displays in over 40 […]

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Most people happy Varadkar has replaced Kenny

After the six-year run of Enda Kenny as Taoiseach, Leo Varadkar has earned a 65 per cent positive reaction from 1,000 Irish adults. In a survey by iReach, 65 per cent of respondents are pleased with Varadkar’s replacement of Enda Kenny, with 62 per cent of those agreeing that the new prime minster “represents modern, […]

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Exterion Media’s Live! delivers transport options

Exterion Media has announced the launch of Live!  The new brand defines the experiential opportunities available across the CIÉ rail and bus network. Live! is dedicated to working with clients to ensure that their brand activation campaigns are executed in a seamless manner while maximising the opportunity to engage with commuters on their daily journeys. […]

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Chernobyl to be Sky’s first HBO mini-series

Chernobyl, based on powerful real-life events, is to be the first commission from Sky and HBO’s high-end drama partnership announced earlier this year. The five-part  mini-series will dramatise the true story of one of the worst man-made catastrophes in history and the men and women who made sacrifices to save Europe from unimaginable disaster. Starring […]

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IBI endorses FF proposals for independent radio

The Independent Broadcasters of Ireland (IBI), the body representing 34 local, regional and national independent radio stations, have welcomed the Fianna Fáil publication of draft broadcasting legislation as “a major breakthrough” in reforming Irish broadcasting. The IBI says the proposals recognise the independent radio’s public service role and helps to launch a new scheme to […]

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Radical wins major honours for content work

Core Media’s agency Radical has won two awards at the global Content Marketing Awards. The agency achieved the honours in the best content marketing work in technology and the highest conversion response from a content programme categories, seeing off global competition. The awards are run by the Content Marketing Institute (CMI). CMI is the world’s best established […]

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Just Eat hops on board as Dublin Bikes partner

Dublin City Council (DCC) and JCDecaux Ireland have signed up Just Eat as the new commercial partner of dublinbikes in a €2.25 million three-year deal. The food delivery brand replaces Coca-Cola’s Coke Zero. The new branded bikes will be visible on Dublin streets from the end of August. As well as the bikes’ livery, docking […]

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BGE rolls out back to school switch ads

Bord Gáis Energy (BGE) is thinking about parents planning for the back to school rush with the launch of a new ad campaign offering customers who switch their electricity to them 10 per cent off their standard electricity rates and a €75 Tesco gift card. The 40-second TVC was developed by Publicis, with Sheena Denneny and Eibhín […]

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Five specialists merge to form MSS collective

The MSS group has rebranded as five companies to offer clients a range of marketing and communications services. The group offers marketing and design, PR, event management, digital communications, crisis management, media training, stakeholder engagement and specialist environmental communications under one roof. MSS is an acronym for Marketing Support Services. Tim Ivers, MSS Marketing & Design, said […]

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Smyth takes charge of activation at Boys and Girls

Boys and Girls has appointed Karleen Smyth as senior activation director, leading the creative agency’s experiential business unit. She will be responsible for analysis, planning and creating activation ideas and experiences that provide an edge for client brands. She will liaise with the agency’s client service, creative, digital, production and finance teams. Smyth is a […]

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Skater girls lead Hunky Dorys buffalo charge

‘Buffalo is how we roll’ is the new campaign from Largo Foods’ crisp brand Hunky Dorys. A new 40-second TV commercial launches the campaign next Monday. Created by McCannBlue, it features a magnificent wild beast: a buffalo, fresh from a major role in a Hollywood movie. Plus eight intrepid women on roller skates. In the new […]

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