ArchiveJuly, 2017

Rothco gets into man’s ill-fitting pants push

A man from Ohio accidentally tweeted a complaint about his pants to Dublin ad agency Rotho rather than to the intended US clothes manufacturer. Instead of just responding to the tweet, Rothco got behind the man’s plight by creating local out of home and radio ads, composing a charity song and making a music video. To […]

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Audi S5 makes debut at Odeon Blanchardstown

The new Audi S5 now premieres at the Odeon Blanchardstown multiplex cinema. The car is one of only a small number to go on sale in Ireland and is the first of its kind to arrive on our shores. It is on display from until next Wednesday and Audi will have ambassadors available in the cinema at […]

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Laffan to leave RTÉ soon to pursue other interests

RTÉ executive board member Múirne Laffan has announced that she is quitting her position as chief digital officer to pursue other interests outside RTÉ, effective mid-August. Laffan joined RTÉ 16 years ago to develop new properties and leverage evolving technologies. During her time with the national broadcaster they developed the RTÉ Player, built GAAGO, delivered multiple […]

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Mediavest rebrands as Spark Foundry

Mediavest Dublin has followed the Groupe Publicis international lead and rebranded as Spark Foundry. It has been in the Irish market since 1999 and was the first media agency set up within what has grown to be Core Media, Ireland’s largest marketing communications group. Mediavest claims to be Ireland’s top qualitatively rated media agency in […]

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Lloyds Pharmacy rebrand focuses on trained staff

Lloyds Pharmacy has rebranded with a new ‘Say Hello to the People Who Know’ campaign following staff undergoing a total of 15,843 hours of specialist training in management, leadership, skin care and over the counter (OTC) last year. “For many people, pharmacies are places you visit only when you’re sick. Our goal has been to completely […]

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Most Irish savers unaware of value in pensions

Most Irish people are saving again, but they are unaware of potential extra value in pensions, a new survey by Irish Life shows. While 64 per cent of people have savings, a third claim to have no savings at all. More women than men are saving  – 67 per cent compared to 59 per cent […]

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Sky Sports rolls out new themed channels

Sky Sports is expanding its service with 10 sports channels, giving customers more choice at no extra cost. Starting this week, the line-up includes dedicated channels for the Premier League, football, cricket, golf and Formula One motor racing. Two channels, Sky Sports Action and Sky Sports Arena, will offer sports such as GAA, rugby union […]

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20 Questions with Aoife Moore, DDFH&B

Aoife Moore is managing director of DDFH&B. Having graduated with a masters in advertising, her career began at Dialogue. From there, she joined Publicis to work on the Halifax launch campaign. At Irish International BBDO she spent two years working on Guinness. Her eight years at Rothco saw her lead a number of clients, including […]

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EY teams up with Women’s Rugby World Cup

Global operator in assurance, tax, transaction and advisory services EY has signed up as an official sponsor of the eight Women’s Rugby World Cup 2017 being played in Ireland next month. The qualifying nations competing include Australia, Canada, England, France, Hong Kong, Ireland, Italy, Japan, New Zealand, Spain, USA and Wales. EY is already a sponsor of […]

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Kilkenny joins TBWA Dublin as creative director

John Kilkenny has been made creative director at TBWA\Dublin as creative director. Kilkenny has been involved some of Ireland’s foremost campaigns in recent years, as senior art director at Publicis and more recently as creative director with Boys and Girls. His work includes Brown Thomas, Dulux, NoNonsense, Meteor, Nissan, Cadbury and TG4. In film, Kilkenny’s […]

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Alcohol Bill to cut media ad revenue by €20m

The Government’s Public Health (Alcohol) Bill will slash media ad revenue by €20 million with Ireland’s outdoor advertising industry, broadcasters and newspapers badly affected by the new laws, a report by economist Jim Power (above) warns. The report claims out of home (OOH) media will see cuts of €11m, broadcast media of €7m and print media […]

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Nolan gets top management job at Mindshare

As part of a restructure by WPP’s GroupM, Ken Nolan has been promoted to chief operating officer (COO) at Mindshare. The move coincides with Emma O’Doherty (above) stepping down as Mindshare’s managing director for personal reasons. She now become chief planning officer. As COO, Nolan will take charge of day-day to day operations and management. […]

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Eir goes with wacky lines for new campaign

Flying a drone with your smartphone, mapping a course with your mobile or even watching the match from the middle of the sea, Eir’s latest brand campaign brings the possibilities of its network to life. Following on from Eir’s rebrand almost two years ago, the company’s new strategy conveys how the brand empowers everyday life. […]

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