ArchiveSeptember, 2017

Marketer of the Year deadline this Thursday

Brand owners and agencies are reminded that this Thursday is the cut-off for Marketer of the Year  submissions. Entries can be made by clicking on the MotY icon on the Marketing.ie home page. Entrants are asked to outline the scale of the marketing challenge they faced, the key aims and objectives, the strategy adopted and […]

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INM vows to offer advertisers new Irish Brides

Independent News & Media is rebranding its Irish Brides magazine and upping its weddings coverage online with a new media brand called The Vow. The magazine and digital hub will offer advertisers the latest in wedding trends, fashion and celebrity wedding gossip. Vow.ie editor Karen Birney said 124,000 couples are due to tie the knot in the […]

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Ian Dempsey turns bride to help cancer victims

Today FM’s Ian Dempsey got married live on radio this morning. Well, not quite married in the normal sense of the word, but he did walk down the aisle in a long white dress and said “I do”. It was part of Today FM’s Dare to Care campaign in aid of the Irish Cancer Society (ICS). […]

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IAPI to pay homage to classic Irish TV ads

Re-Story is an upcoming event hosted by IAPI and the IFI Irish film archive to celebrate the creativity of TV ads in Ireland from the 1960s, 70s and 80s. The event will draw from 2,000 rolls of film salvaged, catalogued and restored by the IFI, including Guinness ‘Island’ created by Arks in 1977, which went […]

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Guinness toasts cowboys who do the ride thing

                                A new Guinness TV ad telling about the Compton Cowboys is now showing across Ireland and the UK. It is the latest chapter in the brand’s ‘Made of More’ series, saluting real people who show unexpected character to enrich […]

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Three goes distance with new Marathon Man ad

Three has rolled out a new brand identity and new brand colour pink. The campaign’s thrust is to ‘Make it count’, highlighting how customers use Three’s all you can eat data. Centred on research by Bricolage and work by Boys & Girls, the mobile operator identified that making connections through its network and sharing matters most […]

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Glanbia fresh on OOH with MyMilkMan.ie poster

Glanbia’s milk delivery service MyMilkMan.ie has launched an out of home campaign through PML. Planned by Carat with creative by Irish International BBDO, the ads shows how it is easier than ever to get milk delivered as it’s just a click away. The brand is running on the capital’s latest OOH addition – JCDecaux’s Digipole […]

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Focus homes in on young people sleeping rough

Homeless charity Focus Ireland has produced a video highlighting the fact that many young people who leave State care end up on the streets. The video will be aired with the support of Bord Gáis Energy (BGE) as part a three-year corporate social responsibility (CSR) partnership with Focus Ireland. BGE pledged €1.2 million to help […]

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TV ads need to be better targeted, UCL reports

TV ads must be targeted to individual households to combat viewers skipping the ad breaks new research by University College London (UCL) School of Management claims. Television advertisers could save costs and increase their response rate by better understanding viewer behaviour and providing smarter targeted TV ads. In the study, Professor Yiting Deng from UCL School […]

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Alvarez replaces Clancy as MD at Spark Foundry

PHD deputy managing director Sandra Alvarez is to take over from Michael Clancy as managing director of Core Media’s Spark Foundry, which up to recently was known as Mediavest. Alvarez held a number of senior roles at Omnicom Media Group (OMG). She began as a planner at OMD in 2006 before becoming a senior account […]

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GroupM agencies to be renamed Wavemaker

WPP-owned GroupM is to rebrand its merged MEC and Maxus media agencies as Wavemaker. In a statement, GroupM said “making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent… our positioning is a compelling manifestation of that purpose.” GroupM CEO Bill Kinlay […]

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National Lottery now down to two agencies

Marketing.ie has learned that Premier Lotteries Ireland (PLI), which operates the National Lottery, has narrowed down current creative services review to two agencies – Rothco and TBWA, with Publicis and the incumbent, DDFH&B, losing out. The review is led by PLI head of marketing Michael Hayes, who joined the company at the start of the […]

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Today FM rolls out Dare to Care cancer campaign

Today FM has launched its Dare to Care campaign in aid of the Irish Cancer Society. Now in its second year, Today FM along with presenters and listeners is hoping to raise €500,000 in the fight against cancer. The facts are that every three minutes in Ireland someone gets a cancer diagnosis and every hour […]

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