ArchiveOctober, 2017

Experiential used to roll out Fifa 18 in Dundrum

To mark the launch of Fifa 18, EA Sports activated an experiential marketing event to surprise the unsuspecting shoppers of Dundrum Town Centre. Held over a weekend, shoppers could avail of EA Sports impressive Fifa 18 man crèche, an area to kick back and relax and get stuck in to sampling the legendary game. The crèche […]

Tourism Ireland is to launch a process to appoint lead global creative and media agencies with Creativebrief acting as pitch doctor. Currently working with Publicis London and Carat/i-Prospect, the all-Ireland body is following a statutory requirement to re-tender for these services every seven years. The agencies are due to be appointed next May. Tourism Ireland is […]

Zahra Publishing and Eumom have joined together to create Zahra Media Group platform for marketing to families. ZMG will now have 42 staff, with plans to further expand. To meet the growing demand for branded video content and imagery, the company is investing €150,000 on building a state-of-the-art studio which will open in early 2018. The […]

McCannBlue hit the streets of Dublin this week to unlock the real ‘Truth About Street’. The agency is part of a study involving McCann in over 100 markets. The Dublin agency team is among 20,000 employees out to dig deep in their locale to understand the richness and diversity of local culture and the effect on […]

The Public Relations Institute of Ireland (PRII), the professional body for public relations and communications professionals, has appointed Dr Martina Byrne as its new chief executive. Dr Byrne will also serve as chief executive of the Public Relations Consultants Association (PRCA), the representative body in Ireland for PR consultancies. She has over 15 years’ experience […]

A report for Marketing.ie by Padraic Regan and Sarah Browne The Irish Government recently published its strategy to increase the value of the international education sector by 33 per cent to €2.1 billion (176,000 students) by 2020, but what is the role of marketing in achieving this target? Whether one takes Nelson Mandela’s view that education is […]

As the Republic of Ireland football team prepare to take on Wales in Cardiff in a vital World Cup qualifier, Alan McLoughlin remembers how he became a hero for the Boys in Green when he scored the goal against Northern Ireland “that changed his life” and made him a national hero. McLoughlin’s goal secured Irish qualification […]

A new Irish joke book called Heard It Say was launched in Verve. The book is a collection of jokes, cartoons and celebrity quotes reflecting today’s topsy-turvy, Donald Trump world and was compiled by Michael Cullen, editor of Marketing.ie, with cartoon illustrations by Aidan Dowling. The 104-page paperback is published by Gregmar Books. The book’s content is designed to […]