Archive2017

Lottery creative review down to four agencies

Premier Lotteries Ireland (PLI), which operates the National Lottery, has narrowed down its list of agencies presenting for its creative advertising account to four – Publicis, Rothco, TBWA and the incumbent, DDFH&B. Head of marketing Michael Hayes, who joined the company at the start of the year, has worked with the agencies in previous roles. […]

Entries will be accepted for the NewsBrands Ireland Journalism Awards 2017 from next Monday until Wednesday, July 19. Sponsored by the National Lottery, the awards will feature a total of 25 categories spanning all areas of modern journalism including news, analysis, opinion, features, business, politics, crime and more. The awards include categories such as features and […]

Design and branding agency Red Dog’s work in support of Women for Election has helped raise almost €32,000 at the half-way stage of a crowdfunding push. Women for Election co-founder Niamh Gallagher said the design raised awareness of the goal of getting more women elected by engaging a younger audience. The campaign hopes to raise €50,000 […]

Emma Wilson and Kyle Schouw, designers from the RichardsDee branding agency, took their place on the global stage as they were awarded a gold medal for Team Ireland in the design category of the Young Lions competition. It is the first time Ireland has ever taken home gold in the Young Lions in its’ 23 […]

Bord Gáis Energy (BGE) has launched a new TV and print campaign, highlighting the benefits that over 260,000 members of its rewards club can receive, including an opportunity to get exclusive access to All-Ireland Senior Hurling Championship tickets. The 40-second TV ad stars comedian John Colleary (above left) of Savage Eye and Irish Pictorial Weekly fame. […]

As the Republic of Ireland football team prepares for the important World Cup qualifier against Austria at the Aviva Stadium this Sunday, Kepak meat company has agreed an official sponsorship deal for its Rustlers flame grilled burgers with the Football Association of Ireland (FAI). As well the four-year FAI squad deal, the brand is the […]

It has been announced by the Outdoor Media Association (OMA) that entries to the 26th Outdoor Advertising Awards are now open. The awards, which take place every two years, celebrate excellence in content and planning in out of home advertising throughout Ireland. The ceremony will take place in the Shelbourne Hotel on Thursday, October 12, […]

The latest grocery market share figures from Kantar Worldpanel for the year ending 21 May 2017 show that the market continues to grow despite price deflation. Grocery market value was up by 2.2 per cent during the past quarter compared with last year, making the sector worth €2.37 billion over the 12 weeks – up […]

Carr Communications has become Ireland’s first PR agency to invest in a dedicated behavioural economics and sciences team. In an age of information overload, this discipline has become increasingly popular across the globe as people try to cut through the noise. Shortly after forming a coalition government in the UK in 2010, prime minister David Cameron established […]

WPP’s GroupM is to merge two of its media agencies, MEC and Maxus. MEC Dublin is headed up by David Hayes, while Maxus is run by Jonathan Conlon. Operating out of Ogilvy’s offices in Ely Place, MEC clients include Vodafone, General Mills’ Yoplait, cereals and biscuits and Screwfix.ie. Last year the agency rolled out its Wavemaker content […]

Love Irish Food, in partnership with out of home (OOH) advertising company Exterion Media, announced the launch of the annual Love Irish Food brand development award in the Food Village at Bloom. The award provides Love Irish Food member brands with the chance to win an €80,000 OOH campaign to promote their brand to consumers. […]

Aaron Chalke has left Mediaworks to set up a new brand activations agency called Foe. Chalke, who was an experiential director with the Core Media group, says his new business aims to generate a higher return on investment for marketing campaigns. It will […]

Sky Ireland has a new TV, out of home (OOH), digital and radio campaign in support of its new Now TV online streaming service. Now TV allows viewers to watch live pay TV and on demand shows, box sets, movies and sports, all without a contract. The campaign launched with a 40” TV spot, featuring […]