ArchiveJanuary, 2018

Murphy puts ad effectiveness first at IAPI

New Institute of Advertising Practitioners in Ireland (IAPI) president, Publicis director Jimmy Murphy aims to cultivate a vision for agencies built on proving advertising effectiveness. Murphy plans to transform how brands and clients, even the most cynical senior management at boardroom level, view advertising and its worth and to measure ad effectiveness. IAPI have also […]

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O’Leary named as RTE’s new commercial boss

Geraldine O’Leary has been appointed as RTE’s group head of commercial in place of Willie O’Reilly who quit the post to pursue other interests at the end of last year. O’Leary has been commercial director of RTE Television since 2003 and joined the national broadcaster in 1997 as manager of TV sales. She had worked […]

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Largo backs Grey’s Anatomy with O’Donnells

O’Donnells crisps is the new season sponsor of the Grey’s Anatomy hospital drama on RTE 2. The deal involves seven-second and 10-second stings created by RTE AdLab and directed by Cathal Watters who made the fourth series of Peaky Blinders for the BBC. In the stings, Gráinne is someone whose love for O’Donnells ‘Taste Above All Else’ crisps […]

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20 Questions with Orlaith Blaney, Ervia

Orlaith Blaney is chief communications and marketing officer at Ervia, the semi-state company which comprises the Irish Water, Gas Networks Ireland and Aurora companies. She worked in advertising with McCannBlue and has handled such brands as Coca-Cola, Heineken, SuperValu, Safefood, Bord Bia, Tayto, L’Oreal and Nestle. 01 When are you happiest? A quiet Sunday afternoon […]

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Sponsorship spend to exceed record €200m

With eight 10 sponsors in Ireland considering acquiring new rights this year, the market is set to grow by 12 per cent to a new high of €201 million in 2018, the annual Onside survey shows. Onside founder and CEO John Trainor said the market grew by 10 per cent last year to an estimated […]

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Marketer of the Year winner for AAI talk

Marketer of the Year (MotY) winner Brian Higgins, whose Darkness Into Light campaign for Pieta House highlighted the issue of suicide in Ireland, and runner-up Niall McGrath, co-founder of Fulfil protein bars, will share their success stories at an Association of Advertisers in Ireland (AAI) Toolkit  seminar in the National Gallery at 8.30am on Tuesday, […]

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Family films prove big draw for cinemagoers

2017 was a record-breaking year for family films at the box office, cinema sales agency Wide Eye Media reports. There were six family films in the box office top 10, which is twice as many as last year and more than ever before. It was also the first year a family film, Beauty & The […]

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GroupM wins Tesco media account

GroupM has won the Tesco media business as part of a Tesco international consolidation of all business into GroupM under the MediaCom and Mindshare brands across multiple markets. It means that as well as retaining the business in the UK and Thailand, GroupM also adds the account in Ireland, Czech Republic, Poland, Hungary, Slovakia and Malaysia. […]

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O’Connell to host Today FM’s new lunchtime show

Muireann O’Connell will host a new lunchtime show on Today FM from January 22. The noon to 2pm show will be two-hours of music and talk. Already a familiar voice on the station, O’Connell has presented across the daytime schedule filling in for Ian Dempsey, Dermot & Dave and Fergal D’Arcy in recent times, as […]

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Late Late Toy Show again tops TV ratings list

The highest rating programme last year was again the Late Late Toy Show and the second highest was the All Ireland Football Final between Dublin and Mayo. Interestingly the weather drove record daytime audiences as people turned to TV news to keep up with Storm Ophelia’s path. As a result, the One O’Clock RTE News came […]

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O&M offices light up with special women images

Ogilvy & Mather’s Dublin office will be transformed today as it celebrates the second annual Illuminate Herstory light festival. From 5pm today, the Georgian era building on Ely Place will display the projected images of six inspirational women, chosen by Ogilvy, Wilson Hartnell PR and Kantar Millward Brown employees. O&M in New York are doing likewise. […]

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Cashen to leave Carat for media role at Javelin

Chris Cashen is to leave Carat next month to become head of media at Javelin at the start of March. Cashen joined the Dentsu Aegis Network agency as a graduate back in September 2010 and through his input on the Diageo account, worked his way up to account director. He is widely considered to be a […]

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JCDecaux to support three charities for two years

JCDecaux will once again be working with three partner charities for a two year period, as and from this month. The partner charities for 2018/2019 are Alone, Barnardos and Fighting Blindness. JCD will be donating over €2 million worth of outdoor media space over two years to support each charity in their efforts to raise awareness […]

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