Archive2018

Fielding and Hartung to lead creative at Ogilvy

Ogilvy Dublin has appointed creative directors Emma Fielding and Marcus Hartung to spearhead the agency’s creative approach next year following on from this year’s campaign launches for Trocáire, Mace and Boots. A copywriter, Fielding has been in advertising for 16 years and joined Ogilvy Dublin in 2007, having worked at Grey Helme, ICAN and DDFH&B. […]

The Marketing Society Future Council have announced that they will be recruiting three new members at the start of the new year. The invitation to apply is open to those who have been working in the industry for five years or less. Volunteering with the council, provides members with an opportunity to expand their professional […]

Football pundit and writer Eamon Dunphy comes face-to-face for the first time with his one-time nemesis, reappointed Republic of Ireland manager Mick McCarthy, in the first of a new series of interviews with major sports stars on Eir Sport. Called Head2Head, the series, which kicks off at 10pm tomorrow, was the brainchild of bookmaker Paddy […]

The CEO of The Sunday Business Post, Siobhán Lennon, has confirmed the appointment of Emmet Oliver as interim editor of the paper and Susan Mitchell as deputy editor. Oliver has wide experience as a journalist. He began his career at The Irish Times, where he served in a number of roles, including education correspondent and business […]

ESB/Electric Ireland is expected to announce a decision on its review on four of its marketing services provided by agencies soon. The services under review by the utilities provider cover creative above the line services, creative digital services, ongoing graphic design/straight to studio services and strategic brand planning and brand architecture services. A team led […]

Just Eat Dublin Bikes users were treated to a seasonal surprise this week, as the city’s much-loved bike hire scheme celebrated 25 million journeys. Marking the milestone with station takeovers across the capital, cyclists were invited to unwrap the gift of sustainable public transport and uncover one of 400 Just Eat €25 gift cards hidden […]

Tourism Ireland has announced it will increase its spending by €10 million to €45m next year as it launches its first new global advertising campaign in seven years to help attract more overseas visitors to the island of Ireland. The extra funding is aimed at allowing the tourism body to strengthen its marketing programmes next […]

Images of Ireland’s Wild Atlantic Way will be viewed by a global audience as the ‘Call of the Wild’ social media campaign is rolled out. A joint initiative between the Department of Transport, Tourism and Sport, Fáilte Ireland and Tourism Ireland, the campaign asked local people on the Wild Atlantic Way to share images and video […]

Ireland and Leinster out-half Johnny Sexton has been named the Guinness Rugby Writers of Ireland Player of the Year at its annual awards. Sexton played a vital role in what has been a truly historic year for Irish rugby. With the Ireland team, Sexton has won the NatWest 6 Nations, a Grand Slam, the Triple […]

PML Group played host to a cross section of the media and creative advertising industry in Ireland this week. The location-based marketing agency showcased out of home’s (OOH) role in real world marketing and highlighted examples of some current outstanding creative work at their Now & Next industry breakfast in the RHA Gallery on Ely […]

Brian Heffernan, a marketing graduate from the DIT College of Business, has won the global prize at the Undergraduate Awards 2018. Heffernan won for a submission based on his research exploring how Generation Z use Instagram to curate their online and offline personas. He collected his prize at the Global Undergraduate Summit 2018 held in […]

Ireland’s first dating app exclusively targeted at over 50’s with the aim of connecting more and more singles in that age group will be launched by Lumen this week. Many people of all age groups find online dating challenging, time wasting but it is particularly tricky for over 50’s to meet like-minded people. The app […]

Public relations practitioners will discuss the contribution PR and communications has made for over half a century to Irish economic, social, cultural and political life at length at its annual conference next week. To mark the 65th anniversary of the founding of the Public Relations Institute of Ireland (PRII), the debate will explore PR’s history […]