An Post confirms awards details

This year’s An Post integrated direct marketing awards will take place in the Mansion House on Thursday, May 3. The closing date for entries is April 5. With five categories, sector, media, strategy and special awards, there is also a chance to win a direct mail campaign to the value of €5,000 in the new best self-promotion category.

The judging panel includes 82-year-old direct marketing guru Stan Rapp, chairman of Enguage and founder of Rapp Collins. Also judging this year’s entries are Suzanne Weldon, marketing and communications director, BWG Foods and a former winner of the Marketing.ie Marketer of the Year award for her Special Olympics work.

Jonnie Cahill, marketing director, 02 Ireland, is also on the judging panel. Companies interested in submitting campaigns should log on to www.anpostdmawards.com for full details and entry forms. Entrants who submit work by 5pm on Friday, March 30, are entitled to enter four campaigns for the price of three.

An Post Awards 2012

Amie Peters and Eibhin Eviston, An Post with street artist Conor O’Doherty

Amie Peters, head of direct mail, An Post, said this year the competition title includes ‘integrated’ for the first time so as to convey media offline and online elements. Peters said the  idea behind the awards is simple; it’s about direct marketing’s measurable success in a rapidly changing commercial landscape.

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