An Post rolls out Admailer

An Post has formally launched its AdMailer direct mail tool. Designed and developed in Dublin, AdMailer 2.0 allows businesses to pinpoint target audiences using customer selection data and market to them directly in one transaction. Campaigns are designed and ordered online, resulting in physical direct mail delivered into homes and businesses.

The platform is built on two years of customer design. Irish businesses have seen results in trials, one high street retailer achieving response rates of over ten per cent. Speaking at the launch announcement, An Post sales and marketing director Liam Sheehan said feedback from businesses has been really positive. For more, go to www.admailer.ie

Entrepreneurs Gather for Launch of An Post’s Innovative Admailer 2.0 Hi-tech Tool Aims to Transform how Irish businesses market their products Wednesday 13th July: Business bright sparks Siobhan Byrne of BodyByrne, Brian Lee of Chopped alongside Fiona Heffernan, Head of Post Media, An Post are pictured at the launch of An Post’s Admailer.ie 2.0 that’s set to disrupt and transform the way Irish small businesses market their products.  There is already international interest in this all Irish innovation from An Post from postal services in markets as far afield as Canada and Australia.  Admailer.ie will allow them to create their own direct marketing campaign in minutes by accessing An Post data to pinpoint target audiences using enriched data, and market directly to them.  Along with highly targeted customer information, Admailer.ie 2.0 will allow businesses to design efficient and effective direct marketing campaigns, all via the Admailer.ie site.   ***NO FEE** Photography: Conor Healy Photography 
For further press information, contact TRA Brands | The Reputations Agency Fiona Askin / Rebecca Lawless firstname@thereputationsagency.ie 086 1615002 / 086 2032808

Pictured are Siobhan Byrne, BodyByrne, Brian Lee, Chopped and Fiona Heffernan, An Post

 

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