About Michael Cullen

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BGE opts for feelgood festive switch ad idea

Bord Gáis Energy’s new ‘Christmas Switch’ ad campaign has kicked off, offering customers who switch to its dual fuel product for 10 per cent off gas, 12 per cent off electricity, €175 cashback and a free boiler service. Created by Publicis, the campaign includes radio, digital and a new 40-second TV ad run until  the end […]

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Rugby stars help launch new Glenisk yogurts

                          Glenisk has added two new yogurts with the launch of Glenisk Organic Low Sugar Strawberry Go-Yo Yogurt Tubes and Glenisk Organic No Added Sugar Banana & Peach Go-Yo Yogurt Tubes. Each pack includes three official Irish rugby trading cards featuring rugby players from both the […]

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20 Questions with Sylvia Cawley, IPG Mediabrands

Sylvia Cawley is client service director at IPG Mediabrands. She worked with Sky Media in agency sales before joining the Initiative within IPG Mediabrands almost nine years ago. Her clients include Tesco Ireland, Zurich Insurance, Johnson & Johnson, Rabo Direct, Valeo Foods and the National Dairy Council (NDC).  When are you happiest? On holidays with […]

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DDFH&B and Target McConnells to merge

DDFH&B is to merge with sister agency Target McConnells following three major account losses and some senior redundancies, a number of which were voluntary. Among the accounts which DDFH&B lost were Eir and the National Lottery – both of which moved to Rothco. Among the senior personnel who left DDs was creative director Gavin O’Sullivan. […]

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Rothco rolls out film in support of Irish youths

Rothco has launched a two-minute film called ‘It’s Just a Phase’ in support of independent national youth outreach movement Soar. The film aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people’s lives: adolescence. Directed by Motherland’s POB, the film challenges adults to put themselves back in a teenager’s shoes. “No matter […]

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Norah Casey sells six magazines to US publisher

Norah Casey’s Harmonia is selling six of its consumer magazines to Irish Studio, the New York digital media company which owns and operates Irish Central online. The six titles which have been bought by Liam Lynch’s company for an undisclosed sum are Irish Tatler, Irish Tatler Man, U, Food & Wine, Auto Ireland and Ireland […]

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DDFH&B creates Ireland’s first coughing poster

DDFH&B has created the country’s first ever coughing billboard for the Marie Keating Foundation.  Designed to raise awareness about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that grabs the attention of passers-by with a coughing sound. The billboard appear to show a seemingly innocent statement. However, when people look […]

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Ogilvy rolls out striking Trocaire ad

Irish overseas development agency Trócaire has launched a striking broadcast ad campaign aimed at generating income by highlighting its work in helping and empowering people in highly troubled parts of the world.  The ad is built around the ‘Until Love Conquers Fear’ concept and is one of the first elements in a new brand positioning […]

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Gemma Teeling becomes deputy MD at PHD

Gemma Teeling has been promoted to deputy managing director, working alongside MD Jason Nebenzahl. She started her career with a media company in London before joining Omnicom agency MGOMD.  After a stint at Maxus, she came to Dublin and worked with Mindshare, before returning to Omnicom and joining PHD three years ago. Since then, she has […]

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Ikea launches its shop online service

Ikea Ireland has announced the launch of its shop online service. From today, consumers from all over Ireland will be able to purchase Ikea products at the click of a button. This announcement marks the next phase of growth for the company in Ireland, as it strives to make Ikea products more accessible to people […]

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Iconic Irish ads to mark World Television Day

Each year, on November 21, RTÉ joins the EBU, EGTA and broadcasters across the world to mark World Television Day. This year, RTÉ, in partnership with the IFI Irish film archive and the Broadcasting Authority of Ireland (BAI), will celebrate the power of TV by broadcasting a specially curated selection of iconic Irish ads from the […]

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Clear Channel wins Tesco digital contract

Clear Channel Ireland has won the contract to install 70 digital screens in Tesco stores nationwide following a competitive tendering process. The company, run by Terry Buckley, will launch the ‘Tesco Live’ network of screens and will be responsible for maintaining and selling the associated advertising space at various Tesco stores. The screens will be […]

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Fulfil protein bar listed on Aer Lingus flights

Fulfil’s chocolate caramel cookie dough bar has secured a listing on all Aer Lingus international flights. One of a selection of Fulfil snacks, the cookie dough bar has 188 calories, 20 grams of protein, less than three grams of sugar and has 100 per cent RDA of vitamins. It’s a go-to choice for travellers looking […]

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