About Michael Cullen

Author ArchiveMichael Cullen

Switching providers pays off for consumers

By changing broadband, mobile phone or electricity provider four out of five consumers save money, a National Consumer Agency (NCA) survey has shown. Switching one’s mobile phone provider is most popular, particularly among young people with 41 per cent of 15-24-year-olds making the switch due to peer pressure and promotions. Ann Fitzgerald, chief executive, NCA, […]

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Ad spend to remain sluggish, Fitch reports

Media advertising revenues will continue to show declines and any recovery in spend will be slow, rating agency Fitch has reported in its mid-year review of European media. While the huge decline in ad spend in Europe in recent times is easing, it will be several years before revenues return to the heady days of […]

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Ex-agency creative offers jobless card therapy

A former creative director of TBWAChiatDay in Los Angeles who was laid off from his job after a short time has come up with an idea to help those in adland out of a job. Tom Van Daele launched the cardsofchange.com website which recommends putting old business cards to good use. Rather than bin their […]

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Dylan could voice satnav for car brands

The legendary singer-songwriter Bob Dylan, whose best known songs include Like a Rolling Stone and Blowin’ in the Wind, is in talks with two car companies to voice their satellite navigation systems. Dylan, real name Robert Zimmerman, now aged 68, revealed the news on his syndicated radio show, Theme Time Radio Hour, which is broadcast […]

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McConnells MD resignation had been planned

The resignation of McConnells managing director Fiona Scott was entirely voluntary and had been planned for some months, agency director Stuart Fogarty has told marketing.ie. Fogarty was reacting to a story in the Sunday Tribune yesterday which suggested Scott’s departure may have been linked to McConnells being taken off the 02 creative roster. “That’s not […]

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IRMA threatens action against UPC over Pirate Bay

The refusal by UPC to follow the lead of Eircom and agree to a request to block internet access to the Pirate Bay website means that the Irish Recorded Music Association (IRMA) will proceed with an injunction in the courts unless the broadband suppliers comply within a week, Dick Doyle of IRMA said today. Speaking […]

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Rugby fans to get their kicks at RDS show

A show targeting Ireland’s growing legion of rugby fans will be held next month in the RDS in Dublin. The Rugby Show Live 2009 offers fans of the oval ball the chance to meet Leinster and Munster players, take part in kicking and passing competitions, learn to scrum properly and test fitness levels. Sponsored by […]

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02 marketer spreads good vibrations

02’s head of brand and marketing communications in the UK, Shadi Halliwell, is launching a range of luxury sex toys with the full support of her employer. Halliwell launched Shy vibrators three years ago but she now hopes to secure retail shelf space for an extended line. She described Shy as the ‘Prada of sex […]

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TV3 in two-show deal with Bank of Scotland

Bank of Scotland (Ireland) is to sponsor two high-profile shows on TV3, Tonight with Vincent Browne and a new Sunday business programme, Business Matters, presented by former Fine Gael minister and Celtic Bookmakers founder Ivan Yates. The two parties agreed a one-year deal with an option to renew but no details of the value of […]

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The Gloss returns as Irish Times insert

Upmarket women’s magazine The Gloss will no longer be sold as a standalone publication and instead will be inserted into copies of The Irish Times on the first Thursday of the month as and from September. Paul Farrell, commercial director, The Irish Times and chairman of the Marketer of the Year judging panel, said The […]

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Adman drums up new interest in The Lookalikes

It’s not just Take That and Horslips who are getting back together… After a 30-year break, Mike Mesbur, creative director, Y&R Ireland, will join his three fellow musicians on stage when the iconic early Eighties band The Lookalikes reunite for a once-off show at The Button Factory in Dublin’s Temple Bar on Saturday, September 5th. […]

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Ireland's ad galacticos star in RTE documentary

Some of the best known names to grace Ireland’s advertising industry between 1960 and 1980 feature in a one-off documentary to be shown in on RTE 1 Television in early September. ‘Ireland’s Mad Men’ will profile some of the most popular and successful ad campaigns and will include interviews with top agency creatives. Among those […]

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Fellowship opportunity in food marketing

A chance to be part of a 12-month action learning programme at the UCD Michael Smurfit Graduate Business School is being offered to 25 people. The Bord Bia Marketing Fellowship presents candidates with a chance to get hands-on experience with some of Ireland’s top food marketers and to gain a postgraduate qualification. Participants’ time will […]

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