About Michael Cullen

Author ArchiveMichael Cullen

High hopes for idle choppers

Writing in Initiative’s Insight bi-weekly update, Simon Hughes asked that with helicopter ownership in Ireland more than tripling since 2000 and the economic downturn forcing people to rethink flying costs, are we going to see hundreds of helicopters lying idle? Hughes said the choppers could make money if they were deployed for advertising. An article […]

Read more

PR firms labelled "lazy" by photographer

A former Irish Times staff photographer has criticised PR firms and has called them “lazy” in their use of scantily-clad models for photocalls. Speaking on Liveline on RTE Radio 1 today, Tom Lawlor was commenting on a listener’s call who phoned in to Joe Duffy to complain about celebrity chef Neven Maguire posing with a […]

Read more

Google now worth $100 billion

Google’s brand value is now put at $100 billion and its worth jumped by 16 per cent in the last 12 months making it the world’s most recognised and valued brand for the third year in a row, Millward Brown’s BrandZ report shows. Microsoft was second on $76.2bn, up eight per cent on 2008, followed […]

Read more

2FM's Boyzone send-up "foul and offensive"

A segment aired on the Colm and Jim-Jim Breakfast Show on 2FM in May where actors parodied Boyzone singers Ronan Keating and Stephen Gately featured foul and offensive language, the Broadcasting Complaints Commission (BCC) has ruled. The sketch was about how best to deal with the problem of an itchy groin after waxing. The BCI […]

Read more

To pee or not to pee at the movies

RunPee.com is a website which tells cinemagoers the best time in a movie to go to the toilet. The site provides details on when the action or romance wanes and prepares you to take that much-needed break. It tells you how long you’ve got and even fills you in on what you missed. The concept […]

Read more

Quinn backs Late Late

The Quinn group owned by businessman Sean Quinn is to sponsor The Late Late Show when it returns to RTE 1 Television at 9.30pm on Friday, September 4, with new host Ryan Tubridy. Now entering its 47th season, the Late Late is billed as the world’s longest-running chat show. In a statement today, Gerry McGuinness, […]

Read more

Celtic-Arsenal first leg on TV3

TV3 will show the first leg of the Uefa Champions League play-off between Glasgow Celtic and Arsenal at Celtic Park on Tuesday, August 18th, kicking off at 7.45pm and with Matt Cooper as anchor. Former Arsenal defender Martin Keown and Tony Cascarino, who played up front for Celtic, will provide the studio analysis. Former Arsenal […]

Read more

Welcome to the Marketing blog!

As our regular readers will know, Marketing Magazine has been established in the world of print for almost two decades. The blog is our entry into the world of social online media, and we’re very much looking forward to connecting with old friends and making new ones. This is our first post of many, covering […]

Read more

Jacksons to launch MJ merchandise

The estate of Michael Jackson is seeking to create exclusive merchandising deals for MJ-related products such as clothes and stuffed toys. The estate has applied to a California judge for the rights so as to avoid other people trying to exploits MJ’s popularity with unlicensed products

Read more

Slatterys hopes to score with Man United

Slattery Communications, the PR and sports sponsorship agency run by Padraig Slattery, has pulled off a major coup by winning the rights to represent Manchester United’s commercial interests in Ireland. Agencies like Platinum One, run by Fintan Drury, have handled projects for Man United but the Slatterys deal provides exclusive access to Old Trafford while […]

Read more

Press takes aim at posters

They say desperate times require desperate measures, so it’s interesting to see the National Newspapers of Ireland (NNI) having a shot at outdoor. In a series of half page ads in The Sunday Times in recent weeks, the NNI has tried to undermine the value of posters compared to the impact of press. The ad’s […]

Read more

Who's for the Dublin shirt?

After what can only be described as an annihilation of Dublin by Kerry in the football championship quarter final on the August bank holiday Monday, it’s anyone guess who will be brave enough to replace Arnotts as the Dubs’ shirt sponsor. Among the names that have been bandied about are Vodafone (biggest GAA advertiser on […]

Read more

New Bud ad on track for greatness?

The new Budweiser TV commercial by DDB London is proving a big hit on YouTube and is getting plenty of airing at key times on TV. Shot over 50 hours during five days in Chicago and using 300 actors, it was directed by Chris Palmer, the man behind Skoda ‘Cakes’. The Hours, who have supported […]

Read more