Bank of Ireland for Cawley NeaTBWA

Deirdre Waldron, Cawley Nea TBWA

Cawley NeaTBWA has won the Bank of Ireland creative account following a review which involved DDFH&B and Wieden + Kennedy London. The review was sparked by Irish International resigning the business (see Marketing.ie February issue) after 15 years. Like Irish International, Cawley NeaTBWA, run by Deirdre Waldron (above), is part of Omnicom. The agency handled RaboDirect up to recently but did not re-pitch.

The BoI review was handled by Una Herlihy at Open Communications. The bank also works closely with Oliver Marketing, a Dublin offshoot of a UK marketing services network run by Mark McCann, Acorn Marketing and EightyTwenty. Elsewhere in adland, other pitches in progress include Irish Rail, BMW and Irish Life.

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