British media and marketing insights agency Billetts has changed its name to Ebiquity Ireland to bring it in line with the corporate branding of its international owner. The company’s managing director Nigel Brophy, pictured, said the agency was expanding its services to advertisers to promote returns on marketing in the digital age.
Ebiquity services include media benchmarking, advertising insights, digital evaluation, PR services, sponsorship measurement and marketing effectiveness tracking. All 19 Billetts offices in 12 markets now trade under the Ebiquity name. The group employs over 500 staff and has its head office in London.