BMW to make Irish debut

BMW Joy Inspires by Chemistry

The first BMW TV commercial conceived, produced and filmed in Ireland breaks on RTE2 on Saturday morning at half time during Ireland’s Rugby World Cup clash with Australia. The ad was created by a team at Chemistry comprising Emmet Wright, Adrian Fitzsimon and Rachel Carey and features a soundtrack by Gareth Averill.

Shot in Dublin and Wicklow during the summer, Joy Inspires was produced by Russell Curran Productions and directed by advertising debutant Anthony Byrne. Byrne is an award-winning filmmaker whose credits include TV dramas Single Handed, Silent Witness and Stuart Carolan’s Love/Hate starring Aidan Gillen and Ruth Negga.

Agency client executive Fintan Cooney works to BMW’s sales and marketing director Michael Nugent.

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