Bulmers sides with 'pick me' festive theme

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Bulmers combines some levity with seasonal festivity for its Christmas TV campaign ‘The Chosen One’ which airs for the first time tonight. The story focuses on the orchard workers jostling for the privilege of turning on the Christmas tree lights and was filmed in the Bulmers orchard in Clonmel.
The 60-second commercial was created by Young Euro RSCG, produced by Russell Curran and edited by Jake Walshe at Screenscene. Outdoor ads with the Bulmers Christmas tree will run on 48 sheets, including ten specials with a Bulmers snow-globe, Metropoles and Dart cards.

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