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Cascarino fronts for Tonybet Casino

International gaming company Tonybet Casino hired former Republic of Ireland striker and Talksport presenter Tony Cascarino to feature in its first TV commercial in Ireland. The ad opens with a close-up shot of Cas who gasps as it appears a sudden realisation has come over him. In a scene reminiscent of The Usual Suspects, he […]

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Media Bureau founder Michael Bowles dies

The death has occurred of Michael Bowles, founder of The Media Bureau (TMB) media buying and planning agency. TMB was launched almost a half century ago as Ireland’s first media independent. Among the media executives who worked at the agency were Pat Donnelly, Liam McDonnell, Steve Shanahan and Ruth Payne. In 2003, Michael Bowles sold […]

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TBWA rolls out new Eir campaign

Eir has unveiled a €2 million campaign following the telco’s €1.2 billion, five-year investment in Ireland’s fibre and mobile network infrastructure. BBDO won the business last year and is leading the ‘Eir for all’ roll out following its merger with Omnicom’s sister agency, TBWA. It is the French-owned company’s first new identity since its rebrand […]

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ASAI shortens its title to ASA

The Advertising Standards Authority for Ireland (ASAI), the country’s advertising self-regulatory body, has changed its name to the Advertising Standards Authority (ASA) as part of a refresh which also includes a new-look website and updated social media channels. The ASAI has been in operation since 1981. The revamp was rolled out to “continue to foster […]

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Epic work wins audio grand prix

The Public House and Bridge Studio were awarded the grand prix at the annual Irish Audio Awards for their work with Epic The Irish Emigration Museum which saw ‘the boys from the NYPD Choir’ join together for the first time to sing ‘Galway Bay’, in a nod to the  Christmas ballad ‘Fairytale of New York’ […]

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Roe for Marketing Society creative talk

Publicis Dublin creative director Ger Roe is among the speakers that will discuss the health of creative in advertising at a Marketing Society event in early April. Roe will be joined by Andrew Tindall from System 1 and Amy Rodgers from the World Advertising Research Centre (Warc) who will share research and evidence-based analysis and […]

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Just Eat delivers ads ás gaeilge

Just Eat has produced a new version of its ‘Did Somebody Say’ track ás gaeilge along with a series of out of home ads in the Irish language. At the end of Just Eat’s latest campaign, which features global superstar Christina Aguilera and hip-hop artist Latto, people will be able to hear ‘Did Somebody Say’ […]

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Ogilvy rolls out new Bord na Móna work

Ogilvy has created a new national campaign for Bord na Móna titled ‘We’re Doing More’. The activity builds on the ‘More than Móna’ message with imagery by award-winning illustrator, Eiko Ojala. The ads showcase Bord na Móna’s sustainability strategy as the company pursues a plan to deliver renewable energy to support Ireland’s green energy requirements […]

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IAPI announce Young Lions shortlist

The Institute of Advertising Practitioners Ireland (IAPI) have announced the teams shortlisted for this Cannes Young Lions. The competition showcases up-and-coming talents in Ireland’s advertising and communications industry. The judging panel had to adjudicate on 105 entries this year. The shortlisted teams presented their entries to judges this week. From these presentations, seven teams will […]

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Keown to attend forum in Chicago

Roisin Keown, chief executive of The Brill Building advertising agency, has been invited by the Ireland Network Chicago, the largest Irish business network in the US, to join 11 other Irish female entrepreneurs in attending Doing Business in Chicago, a business forum focused on business women targeting expansion into the Illinois market. The forum runs […]

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Tenth Man opens London office

Irish advertising and film production agency The Tenth Man has expanded into the UK with the opening of an office in London. The move marks a step forward in the company’s global growth strategy, allowing them to better serve their international client base, and help achieve  the ambition of becoming a major independent agency by […]

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Brennans goes with ads ás gaeilge

Brennans Bread has launched a campaign aimed at promoting awareness for the Irish language during Seachtain na Gaeilge. The ads leverages cultural moments in time to give viewers phrases they can use in everyday life. A series of videos features viral moments such as RTÉ reporter Teresa Mannion’s “Don’t take unnecessary journeys”, Roy Keane’s “That’s […]

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Dentsu names McGrath in COO role

Ian McGrath has returned to work at Dentsu and has taken on the new role of chief operating officer (COO) for media. He will work alongside group COO, Joe Webb, the former Independent News & Media (INM) director. McGrath spent 13 years at Carat up until the time he left in 2014 to join MediaCom, […]

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