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Britvic moves to Group M

As part of an international alignment, soft drinks company Britvic Ireland is moving its media planning and buying from OMD to WPP’s Group M. Britvic brands include Ballygowan, Miwadi and Robinsons. Britvic Ireland’s marketing director Kevin Donnelly thanked OMD for their contribution over the last seven years. The company has operations in Dublin, Limerick, Thurles and […]

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IBTS moves to Chemistry

The Irish Blood Transfusion Board (IBTS) has appointed Chemistry to handle its creative work following a review which involved Irish International, Language, Publicis QMP and the incumbent, Cawley NeaTBWA. The IBTS also saw media agencies Carat, Mindshare and OMD, its incumbent, but opted to stay put with the Omnicom agency. The service says it relies on […]

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Irish International adds Aviva

Irish International has been appointed to handle Aviva. It is understood that the account move was prompted by the recent pitch for Liberty Insurance. Following a six-way review, involving Cawley NeaTBWA, Chemistry, DDFH&B-JWT, Irish International, Owens DDB and Rothco, Liberty selected Rothco. The development posed a conflict of interest and Aviva decided to hand its […]

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Boys and Girls press ahead

Boys and Girls is the overall winner of National Newspapers of Ireland (NNI) Press Ad of the Year for its ‘Kill Your Cravings’ campaign for Slimsticks weight loss products. Judge Neil Dawson, executive creative director of BETC in London, said the ads were “insightful and a fun way of addressing the issue”. The ads show […]

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James replaces McPartlin at Carat

Mindshare Ireland’s planning director Mark James is to join Carat as strategic director in place of Peter McPartlin who left the Aegis group to become chief executive of Today FM. James joined Mindshare from Universal McCann where he was media director of the Interpublic group’s Manchester office for six years. James was also media manager […]

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OMD tops Gunn media list

Omnicom’s OMD has again been ranked by the Gunn Report for Media as the most creative agency network based on award winners lists worldwide. OMD, which topped last year’s league with 176 points, has held the number one spot since the report’s launch in 2004. Mindshare was in second place with 161 points. Starcom ended […]

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Meteor creative out to pitch

Mobile phone company Meteor is seeing agencies as part of a review of its creative advertising activities. The Eircom-owned operator has asked Boys and Girls, Ogilvy, Rothco and its incumbent, Publicis QMP, to pitch. Meteor has embraced offbeat and sometimes zany messages to target its mainly youth market in recent years. The Meteor review follows […]

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National Lottery stays at DDFH&B

DDFH&B-JWT has been retained to handle the National Lottery after a protracted creative review which included three other agencies – Irish International, Publicis QMP and Rothco. Media, which is handled by Starcom, was not part of the review. The lottery, run by An Post, raised €243.7 million for “good causes” in 2010. But given that […]

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Banotti new IAPI chief executive

Tania Banotti has been appointed chief executive officer of the Institute of Advertising Practitioners of Ireland (IAPI) in place of Sean McCrave who retired last October. Banotti was chief executive of Theatre Forum Ireland since 2003 where she helped grow the organisation as the voice for the country’s performing arts. Experienced as a lobbyist and […]

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IAPI urged to lobby government for advertising tax break

The Institute of Advertising Practitioners (IAPI) is being urged to lobby the government to introduce a one-year tax break to encourage businesses to advertise products and services. Alan Cox (above), chief executive of Core Media, says advertising drives consumer demand, job creation and, ultimately, economic recovery. “It would be a low cost investment,” Cox said, […]

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Rothco adds Liberty Mutual

Rothco has been appointed by Liberty Mutual, the US insurance group which owns a majority stake in Quinn Insurance. Six agencies pitched for the account, including Cawley NeaTBWA, Chemistry, DDFH&B-JWT, Irish International and the incumbent, Owens DDB. Liberty Mutual, which has offices in Cavan, Dublin and Enniskillen, plans to launch a new trading name for […]

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Nike world’s most awarded ad

Nike ‘Write The Future’ was the world’s most awarded commercial last year, the Gunn Report indicates. The ad by Wieden + Kennedy Amsterdam is also the most decorated commercial in the report’s 13 years. The ad stars Real Madrid’s Ronaldo and Manchester United striker Wayne Rooney. In joint second place was Heineken ‘The Entrance’, also […]

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Ogilvy kicks off new year with Guinness Storehouse win

Ogilvy has started the new year on a positive note by winning the Guinness Storehouse. The WPP agency was one of five invited by Diageo to present for the multi-million euro account. WPP agencies are already on the Diageo roster with WHPR and Neo@Ogilvy digital handling beer and spirit brands, including Guinness. It could not […]

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