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Road Safety Authority hires new agencies

The Road Safety Authority (RSA) has appointed two Dublin-based agencies to handle its advertising with Irish International BBDO winning the creative account and the Publicis-owned MediaVest picking up the media buying and planning. Both parts of the account were previously with Belfast agency Lyle Bailie. QMP Publicis and Mindshare were also both part of the […]

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Agencies gear up for RSA test

Six agencies are pitching for the media and creative review called by the Road Safety Authority (RSA). Vying for the media are MediaVest, Mindshare and the incumbent, Belfast agency Lyle Bailie. The three agencies competing for the RSA creative account are Publicis QMP, Irish International BBDO and Lyle Bailie. The creative account is said to […]

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Public urged to create radio ad

ThinkIrish.ie has launched a campaign urging consumers to create a radio commercial to run on Today FM. In what may be a global first, the not-for-profit group, which promotes Irish goods and service in an effort to generate 20,000 new jobs, is using Facebook and Twitter and its own website to drum up interest. The […]

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Wine cooler's flight of fancy

Irish Distillers Pernod Ricard (IDPR) will go to air with a new television campaign for its West Coast Cooler wine-based drink next week. Called Hello Night, the commercial was shot in South Africa and features three girls who move through the night sky bringing a dash of light and colour to the town. Damian Penco […]

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Rubicon to hire creatives

Rubicon Advertising, the recruitment agency run by father-and-son team, Des and Eoghan O’Meara, is expanding its creative resources. The agency has run newspaper ads looking to hire freelance designers and copywriters to work on a number of projects which are “in the pipeline”. Experienced creatives at all levels of the business are being sought to […]

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Trevor Beattie to chair Sharks jury

Renowned British adman Trevor Beattie is to chair this year’s Sharks jury at the festival in Kinsale in the second week of September, festival manager Tanya Cawley has confirmed.  A founding director of Beattie McGuinness Bungay, his work includes Wonderbra, Fcuk, Sony PlayStation and the Labour Party. There will be two creative speaking events this […]

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Agencies gear up for BMW

A number of agencies pitched this week for the BMW car account, currently handled by McConnells. Along with the incumbent, others in contention are Boys and Girls, Chemistry, Rothco and Y&R. A decision is expected by the end of June. Amnesty International has appointed Irish International BBDO after a four-way pitch. Boys and Girls has […]

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Aegis wins €15m Eircom-Meteor

Aegis-owned agencies Carat and Vizeum have pipped Group M and Initiative to land the combined Eircom and Meteor media planning and buying account. The business, estimated to be worth €15 million, is a major boost for Aegis after Carat lost Vodafone to OMD last year following an international alignment. Group M’s Mindshare previously handled the […]

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Speculation about McConnells clients as 20 jobs are axed

IDA Ireland has asked agencies to pitch for its creative account There is increased speculation in adland today as to which major accounts at McConnells might go out for pitch in the coming weeks after the agency made 20 of its employees redundant. The move did not come as a surprise in the agency as […]

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Superquinn moves to Boys and Girls

Superquinn has appointed Boys and Girls to handle its creative account after a protracted review which included up to six agencies, including Cawley NeaTBWA and the incumbent, Rothco, which handled a rebranding project last year. Boys and Girls will work to Superquinn marketing director Fiona Sweeney. The IDA has contacted agencies and invited them to […]

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Thoughtless boys help John West

John West has launched its first advertising campaign in Ireland in over ten years with new work by Boys and Girls. ‘Brainfood’ highlights the nutritional values of Omega 3 for mental development, cognition and concentration using outdoor, press, radio and online ideas. The outdoor and press treatments show two five-year-old boys getting into spots of […]

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Odgers to leave Chemistry

Carolyn Odgers has quit as strategic director of Chemistry as she intends to pursue other interests. Odgers, who is vice president of IAPI, told Marketing.ie that she is taking a break from advertising after spending over 30 years in the business and intends to consider other options. She joined Chemistry almost five years ago from […]

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Channel 4 to show abortion advice ad

Channel 4 will launch Britain’s first TV commercial providing advice on abortion services when a month-long campaign, with the slogan, ‘Are you late?’, gets underway at 10.10pm next Monday. Marie Stopes International (MSI) says the ad will be “clear, non-judgmental information” on unplanned pregnancies and abortion services. While Channel 4 viewers in England, Scotland and […]

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