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IAPI confirms its list of ratified pitch doctors

Following a biennial review of pitch consultants, the Institute of Advertising Practitioners in Ireland (IAPI) has issued its latest list of accredited companies and individuals. The consultants were asked to apply for accreditation and provide detailed information on their expertise, processes, evaluation methodology, technology and research tools. They agreed to the latest IAPI pitch guidelines, […]

The Irish Cancer Society (ICS) and Folk Wunderman Thompson have launched their first ad campaign together drawing awareness to the fact that despite the ongoing Covid-19 pandemic, cancer is ‘Still Here’ and so is the ICS. The campaign provides a poignant, emotive and stark reminder of the effects cancer has on the lives of patients, […]

One of Irish advertising’s most gifted creative directors and copywriters Eoghan Nolan has died at the age of 63. He passed away peacefully in the care of St Vincent’s Hospital. Nolan began his career in adland at Peter Owens. His mentors included creative director Declan Hogan and Peter Owens himself. He worked on Aer Lingus, […]

Bonfire has produced a new TV commercial for Alone which is airing on RTE. The agency got Irish singer Declan O’Rourke to voice the ad. The commercial celebrates the great work that the charity for older people has been carrying out over the last year and features images of real people who receive support from […]

This week IAPI hosted a refresher ‘How to win an Effie’ event to relaunch the awards competition and this year’s programme. Over 300 marketers and adlanders tuned in to the livestream broadcast to glean tips on how to arrest the attention of the jury with submissions. The event covered the entry process, the selection of […]

The Advertising Standards Authority for Ireland (ASA) is to host a webinar on influencer marketing that will discuss the future of the industry, what opportunities lie ahead for influencers and brands and maintaining trust through transparency. The free webinar will feature new research into influencer marketing and a panel of experts will offer insights. The […]

This year, it is going to be a Valentine’s day like no other. Life in lockdown has been hard on romance. Gone are the days of dressing smart, going for dinner, dousing ourselves in a signature scent and wanting to tear each other’s clothes off. Valentine’s Day 2021 is going to be a whole different […]

German discounter Lidl has launched a new campaign created by BBDO Dublin to mark its sponsorship of the Ladies’ Gaelic Football Association (LGFA). Launched across TV, OOH and multiple digital channels, ‘Level The Playing Field’ aims to acknowledge the generations of players who have battled for equality and act as a rallying cry for all […]

Geraldine Jones has been appointed as managing director of Publicis Dublin following Padraig Burns’s decision to retire after 33 years. Burns will step down at the end of July and Jones will take on her new role from the start of August. Jones joined the agency 20 years ago and has worked for the agency […]

Gary Brown has stepped down from his role as executive chairman of Folk Wunderman Thompson. He launched Target Marketing in January 1990, which later became RMG Target, Target McConnells and, most recently, Folk WT. Under Brown’s leadership, Target Marketing became a vibrant business and won the An Post agency of the year award four years […]

With the Guinness Six Nations kicking off this weekend, with Ireland playing away to Wales on Sunday, title sponsor Guinness has been ramping up anticipation for the tournament on out of home (OOH) as part of its wider sponsorship activity. Large format gave prominence to Guinness’s message ‘Hope Rises’, building awareness of its sponsorship. Ahead of […]

Former McConnells Advertising boss John Fanning will speak about the power of brands in an interview with Boys + Girls founder and chief strategy officer Margaret Gilsenan hosted by the Institute of Advertising Practitioners in Ireland (IAPI). The interview at 11am next Tuesday (February 2) will focus on Fanning’s argument for branding still being a […]

Following discussions between marketers, agency members of the Institute of Advertising Practitioners in Ireland (IAPI) and pitch consultants, IAPI has updated its pitch guidelines, in the knowledge that selecting and appointing an agency is a time-intensive and expensive process for marketers and agencies alike. The new guidelines are supported by the Advertisers Association of Ireland […]