The organisers of the Shark Awards in Kinsale have launched this year’s awards season and are calling for entries in advertising, digital, design, short film and music video. Not surprisingly, there are some changes to this year’s festival due to the Covid-19 pandemic and there will be no programme of talks and panels over three […]
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Indie List launched by McPartlin & Herlihy
A new venture designed to help the freelance community is launching in Ireland. The Indie List has been developed by Úna Herlihy and Peter McPartlin to highlight the wide array of independent talent in Irish marketing, media and creative services. The 100+ freelance list covers commercial creativity, strategy, project management and digital services. Herlihy is […]
AAI shares Fanning’s ‘Be Wise, Advertise’ talk
For a limited time only, the Association of Advertisers in Ireland (AAI) had made some of its exclusive, members-only content available for all to access. First up is John Fanning’s ‘Be Wise, Advertise’ talk from one of the AAI Toolkit breakfast sessions. As AAI chief executive Barry Dooley remarked, perhaps a more pertinent and topical […]
JWT Folk becomes Folk Wunderman Thompson
Dublin creative agency JWT Folk has announced a name change to Folk Wunderman Thompson following the merger of the two WPP agencies, J Walter Thompson (JWT) and Wunderman, last year. The JWT name has now been retired from the network of 20,000 people across 200 offices globally. The agency will continue to be led by […]
Rothco scores D&AD hat-trick for AIB grass book
Rothco Accenture Interactive has scooped up a coveted Graphite Pencil at D&AD Awards 2020 in the typography category for AIB’s ‘The Book That Grew’. A D&AD Graphite Pencil is awarded to “stand-out work, beautifully executed with an original and inspiring idea at its core”. It is the third year running that the agency has picked […]
Huskies reaches new heights for Movember
Men’s health charity Movember and creative agency In the Company of Huskies have collaborated to light up Dublin’s iconic Poolbeg Chimneys with a message of solidarity, ‘Together We Stand’, to launch Movember’s ‘Conversation Piece’ campaign. During these difficult Covid-19 pandemic times, people’s mental health is as important as ever. Movember recently conducted research reveals that one […]
Most top Irish advertisers to cut spend by 22%
As many as 12 of Ireland’s top 20 advertisers among the 40 leading brands that account for €160 million of media spend plan to reduce their budgets for the rest of the year, a report for Ebiquity Marsh, in line with the group’s recent global survey. Local budgets are due to drop by 22 per […]
Ervia appoints Publicis and OMD
State utilities group Ervia has appointed two new agencies to handle its advertising, Publicis Dublin for creative services and OMD to handle its media buying and planning, after a lengthy review. Eight agencies had pitched for the business, which comprises Irish Water and Gas Networks Ireland. The creative incumbent, Rothco Accenture Interactive, did not re-pitch. […]
Publicis makes Schillaci miss
As we know in Ireland, we hate to carry a grudge. Saying that, one Italian did something to our country in 1990 ago that we can never forgive. Salvatore Schillaci scored the goal that ended Ireland’s impossible World Cup dream. So when TG4 decided to broadcast the game 30 years later, during lockdown, Publicis felt […]
Cashen on why little is set to change post-Covid
Chris Cashen writes about things that don’t change, even after a global pandemic As we approach restoration, there is no doubt that challenges lie ahead. Marketers face tremendous obstacles, but perhaps the most significant intervention is to remind ourselves that taking the temperature on how our brands fit into consumers’ lives. It was sociologist Jib Fowles […]
Ad of the Month – Three’s ‘Monster Hunter’
Boys+Girls and its client Three Ireland tackled the constraints of filming during lockdown with its new ‘Monster Hunter’ TV spot. The ad, with a granddad helping his grandson find a monster in his bedroom, announces the permanent removal of usage limits for all customers on All You Can Eat data, making Three Ireland’s first and […]
O’Doherty heads up client services at Mindshare
Emma O’Doherty has taken on a new role as chief client officer at Mindshare. She has worked at GroupM for the past 20 years and was most recently on secondment at MediaCom where she ran the agency team servicing the Sky Ireland account. Before that, she was Mindshare’s managing director for over six years and […]
Look on bright side of life, O’Broin says
Marketing.ie’s Stray Thoughts columnist Breandán O Broin on why staying positive is the only show in town right now and is likely to remain so for some time to come Your agency has shut up shop for the now. You haven’t shared a creative lock-in for what seems like an age. No more knocking out […]
