Sky Media has launched a €250,000 AdSmart SME support scheme for businesses in Ireland. The fund will provide 25 businesses with a free €10,000 TV campaign on Sky’s AdSmart to support them during the current Covid-19 pandemic. Sky Media aims to reward businesses showing resolve and ingenuity at a time when TV consumption is up […]
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Marketing.ie reaches out to remote workers
As most people in Irish marketing, advertising and media are now working remotely, Marketing.ie is reaching out to its database and asking readers to provide their home address details so they can continue to receive print copies of the magazine and keep up to speed with all the latest industry news and features when print […]
TikTok ticks right boxes for Generation Z
TikTok has captured the attention of the much-coveted Generation Z audience, Caroline Sheesgreen (above) writes. While the Covid-19 crisis helped with recent engagement levels, the app itself was already causing a stir due to its authentic and carefree nature. The platform thrives on being relevant and fun, allowing users to be the best version of […]
Programmatic ads not transparent
A report into the supply chains of the UK’s £2 billion ‘premium’ programmatic advertising market has shown that 15 per cent of all spend is taken up by ‘middle men’, while only half of investment makes it to publishers. It has long been known that money leaks exist, but this is the first time that […]
Covid-19 takes its toll on ICAD bells
The Institute of Creative Advertising & Design (ICAD) has become the latest victim of the Covid-19 coronavirus crisis with the news that the annual awards show is postponed until next year, with the institute instead hosting a special exhibition event in November. However, work created in 2020 can be entered for next year’s show for […]
Fitzmaurice and Markey win IAPI bursaries
Eimear Fitzmaurice, strategy director, JWT Folk and Ciara Markey, business director, Mediaworks are the two winners of the Institute of Advertising Practitioners in Ireland (IAPI) Female Futures Fund (FFF) executive coaching bursary. The bursary is an IAPI initiative to improve the gender balance by honouring women candidates considered to be of high potential in Ireland’s […]
Expert bucks trend with new TV ad
In an environment where even big brands are slashing ad budgets, first time TV advertiser Expert Electrical has turned around a live-action TV ad in just days. Under Covid-19 rules, Expert, which represents 67 owner-operated retailers across Ireland, is operating online and phone deliveries, a message it has been keen to share with consumers. The […]
HSE Covid-19 ads top BrandShout list
The Government’s HSE Covid-19 campaign devised by TBWA\Dublin and Core topped the BrandShout list of most recalled ads by Irish consumers in April, the latest research conducted by Ipsos MRBI for Marketing.ie indicates. The Covid-19 ads, which have been running across all media since the virus outbreak, moved up 18 league places in a month. […]
ASAI complaints up by 10 per cent
A total of 1,858 written complaints about 1,360 ads were received from members of the public by the Advertising Standards Authority for Ireland (ASAI) last year, the body’s 2019 annual report shows. It represents a 10 per cent rise on the number of complaints received in 2018, while the number of campaigns complained about were […]
Gavin James fronts Bonfire’s Alone campaign
Alone, the organisation which supports older people, have teamed up with Gavin James and ad agency Bonfire to release the ‘Now more than ever’ campaign, a series of short videos on loneliness featuring Gavin James’s music, which call on members of the public to stay in touch with the older people they know who may […]
An Post/IAPI Direct Challenge postponed
An Post and IAPI have made the decision to postpone the Direct Challenge until next year. IAPI CEO Charley Stoney said that while it was a pity, it was the right call to make. A key goal of the Direct Challenge is to send some of Ireland’s best creative talent to experience the full week […]
Cunningham voices radio ads for Simon
BBDO Dublin created the latest appeal for the Simon Community which shows how the changes brought about by the Covid-19 coronavirus crisis into our daily lives are toughest on the most vulnerable members of society. The pro-bono campaign includes press, digital and social, with radio spots voiced by Game of Thrones star Liam Cunningham. The […]
IAPI names six finalists for FFF coaching bursary
Six finalists have been selected for the Institute of Advertising Practitioners in Ireland (IAPI) Female Futures Fund (FFF) executive coaching bursary. The bursary is an attempt by IAPI to improve the gender balance by honouring women candidates considered to be of high potential in Ireland’s advertising, media and communications industry. IAPI received 26 submissions for […]
