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Ogilvy works remotely to bring SIRO up close

Ogilvy has created a national brand awareness campaign for SIRO, the nation’s fibre broadband network built on the ESB infrastructure. At a time when access to high-speed broadband has never been more critical to Irish consumers, SIRO’s mission of bringing 100 per cent fibre broadband to homes and businesses throughout Ireland feels hugely relevant. The […]

While advertising agencies are finding business planning and forecasting difficult since the Covid-19 crisis struck and three quarters of respondents are concerned about employees feeling uncertain and insecure, adland is coping well with the new and unprecedented demands faced by agencies since the coronavirus pandemic last month. Commenting on the results of a member sentiment […]

Former Ogilvy Dublin CEO and WPP’s country manager for Ireland JP Donnelly has extended his part-time roles by becoming chairman of London company Prominate. The promotional products supplier is a joint venture with a network of over 1,700 promotional materials industry experts, comprising 70 licensees for materials procurement and sourcing. Prominate’s website claims that clients […]

IAPI has announced the Cannes Young Lions teams representing Ireland at next year’s festival. Fourteen of Ireland’s most creative young stars will go on to compete in June 2021 on an international stage against teams from all over the world across seven categories, namely design, digital, film, media, PR, print and young marketers. Due to […]

Once the Covid-19 crisis hit the Irish commercials production sector like a bullet train, Andrew Freedman of Antidote and Paul Holmes of Red Rage had a chat about what they could do. They decided to get together Irish commercials directors from Commercials Producers Ireland (CPI) member companies to make a film to inspire hope. CPI […]

The Association of Advertisers in Ireland (AAI) is asking the Government to introduce an incentive to encourage advertising investment in the media during the Covid-19 crisis. In a letter to the Minister for Public Expenditure and Reform Paschal Donohoe, AAI chief executive Barry Dooley (above) pointed out how advertising is “a proven driver of the […]

Following talks with Effie Worldwide, IAPI has decided to postpone the inaugural awards for Ireland until 2021. The Effies are going ahead in countries where entries are already being processed but most of the regional awards scheduled for later this year are in doubt. No gala events are being held and the judging and awards […]

The Advertising Standards Authority for Ireland (ASAI) is reminding advertisers that any claims being made for products and services referring to Covid-19 should be adequately substantiated. The ASAI is issuing the reminder due to the fact that it has received complaints about a number of ads relating to Covid-19 on the grounds that they are misleading. […]

As part of Circle K’s ‘Here for Ireland’ sponsorship of Team Ireland, the energy company’s ad agency JWT Folk has developed The Local Currency to support Olympic and Paralympic athletes. The scheme gives communities around the country a role in supporting Team Ireland – leveraging data, tech and community spirit in a way not seen […]

The National Dairy Council (NDC) has a new national TV and radio campaign celebrating the reliability and trust in Irish dairy. As Covid-19 creates huge uncertainty, one thing Irish consumers can continue to rely on is fresh high quality Irish food, thanks to the hard working farmers of Ireland. The campaign was created by TBWA\Dublin […]

Irish advertising faces severe difficulties due to the Covid-19 pandemic and the crisis is expected to see spend this year fall by 30 per cent, Core has warned. In a statement made by the company ‘s chief executive Alan Cox (above), the contraction equates to over €300 million in lost revenues, all of which will […]

Ninety per cent of adults watched ‘TV yesterday’, one third more than subscription TV, GroupM Ireland reports. With the rise in isolation as the Covid-19 coronavirus pandemic intensifies, AV formats increased as people look to keep up with the latest news or win respite from developments as the crisis develops by keeping themselves entertained. Subscription […]

As HSE’s media agency, Spark Foundry has had a major focus on the Covid-19 coronavirus campaign in recent weeks in a bid to reassure Irish people feeling a little helpless about what they can do. As the agency’s deputy MD Helen O’Rourke says, events and campaigns like this do not come around very often, sometimes […]