Events – Marketing.ie http://marketing.ie Marketing.ie Mon, 26 Jun 2017 09:51:26 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.5 BJAI Challenge raises €50k for Dublin Simon http://marketing.ie/bjai-challenge-raises-e50k-for-dublin-simon/ http://marketing.ie/bjai-challenge-raises-e50k-for-dublin-simon/#respond Wed, 31 May 2017 13:51:45 +0000 http://marketing.ie/?p=26880

The Business Journalists Association of Ireland (BJAI) raised over €50,000 for the Dublin Simon Community (DSC) at their annual corporate challenge quiz. It is the 17th year that the quiz has taken place and the event has raised over €550,000 for DSC to date. William Fry were the overall winners of the challenge, with WHPR second and DAA in third place.

The team impressed by scoring a total of 57 points out of a possible 66. RTE Six One newsreader Bryan Dobson returned as quizmaster and Mr Justice Peter Kelly adjudicated. Eir, William Fry and DAA supported the event, with The Reputations Agency working closely with the BJAI, including the media, sponsorship and event management arrangements.

The corporate challenge is open to all companies interested in raising funds for Simon. Speaking after the event, Donal O’Donovan, BJAI chairman and business editor of the Irish Independent, said business journalists have unique access to corporate Ireland and the corporate challenge is an opportunity to use that to the benefit of the wider community.

The William Fry team is pictured with Dearbhail McDonald, group business editor, INM

 

 

 

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AIB to share GAA push at major US show http://marketing.ie/aib-to-share-gaa-push-at-major-us-show/ http://marketing.ie/aib-to-share-gaa-push-at-major-us-show/#respond Mon, 06 Mar 2017 10:54:24 +0000 http://marketing.ie/?p=26046

AIB becomes the first Irish brand to join global marketers and rights holders at the IEG sponsorship conference in Chicago later this month. Representing the bank at IEG will be Brian Keating, group propositions and brands director and Mark Brennan, AIB’s head of digital and innovation, speaking about ‘The Toughest’ campaign for the GAA.

Keating and Brennan will detail how ‘The Toughest’ campaign revitalised its 26-year-old sponsorship of the All-Ireland Club Championships and the way it strengthened its GAA ties by adding the All Ireland Football Championship in 2015. The campaign won the best use of social media at the recent European Sponsorship Awards (ESAs) in London.

With over 14 million customer engagements in the last year, ‘The Toughest’ has become key in growing the AIB brand, especially with younger consumers. The bank uses Rothco and WHPR to communicate the sponsorship. Now 34 years on the go, the IEG conference attracts about 1,200 sports, entertainment and charity sponsorship and event marketers.

Other brands at the four-day event include Adidas, Audi, Deloitte, Hilton, IBM and Toyota.

Pictured above are AIB’s Mark Brennan and Brian Keating

 

 

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Showing off campaigns that go belly up http://marketing.ie/showing-off-campaigns-that-go-belly-up/ http://marketing.ie/showing-off-campaigns-that-go-belly-up/#respond Fri, 10 Feb 2017 10:00:04 +0000 http://marketing.ie/?p=25774

The Marketing Society Future Council is turning the spotlight on the marketing moments that didn’t quite hit the mark. Kicking off in Odessa on Thursday, February 23, the council will play host to ‘The F Word’, with three industry leaders set to share their learnings from the times things didn’t quite go to plan.

Tailored for marketers with 3-5 years’ experience, speakers on the night include John Fanning from UCD, Fiona Field of Mediaworks and Aoife McGuigan of Lucozade Ribena Suntory. A candid and inclusive debate is promised with guests invited to stay on afterwards to socialise and network after the panel discussion.

Commenting on the night, Future Council chair Chloe Murphy said adland was great at celebrating success but never talk about when things don’t go to plan – moments where huge learning opportunities lie. “We hope attendees walk away with some practical advice for learning from failure and some inspiration for their future careers,” Murphy added.

The Future Council is a new initiative from the Marketing Society, which launched in 2016 to promote thought leadership for the future leaders of the marketing community. ‘The F Word’ is the Council’s second event, following on from the success of ‘Influencing the Influencers’.

With a representative group in place, council members include Chloe Murphy from Boys and Girls, Mary Sheahan from MCCP, David Deeley from Bord Bia, Dermot Markey from Google, Aoife Marron, Hannah-Louise Dunne from Radical and Karen Sheehan from IPSOS MRBI.

Working alongside the general council, the Future Council lends support in delivering high calibre events that appeal to marketers at all levels and assist with the development of the society’s digital offering, including its online case studies and talks.

Tickets for the night are available now, book your place online today.

Pictured are Mary Sheahan, Hannah-Louise Dunne, Karen Sheehan, Aoife Marron, David Deeley and Chloe Murphy in Foleys

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Young marketers push thought leadership http://marketing.ie/young-marketers-push-thought-leadership/ http://marketing.ie/young-marketers-push-thought-leadership/#respond Wed, 19 Oct 2016 07:28:26 +0000 http://marketing.ie/?p=24725 fiona-veale-at-makreting-society-future-society

Young marketers from across the industry attended the Marketing Society Future Council’s first event in Foley’s on Merrion Row. Aimed at marketing professionals with 3-5-years’ experience, the ‘Influencing the Influencers’ forum saw the audience receive advice from the panel of speakers on how to be more influential within their careers.

With a breadth of experience across the industry, speakers on the night included Rory Hamilton, the Executive Creative Director of Boys and Girls, Fiona Buckley, independent corporate trainer, lecturer and conference speaker and Padraig Hyland, communications coach, facilitator and speaker. The event was sponsored by DMG Media.

Commenting on the event, Future Council chairperson Chloe Murphy, a strategic planner at Boys and Girls, said she was delighted to see so many people from across the industry at the first Marketing Society Future Council gathering. Those who attended said the night was fun, engaging and useful, which is precisely what the council sets out to achieve.

The council’s seven panel members have worked in the industry for five years or less. The aim is to promote thought leadership and help develop the society. Other council members include Mary Sheahan from MCCP, David Deeley, Bord Bia, Dermot Markey,Google, Hannah-Louise Dunne, Radical, Aoife Marron, Red C and Karen Sheehan from Ipsos MRBI.

 

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An Post to discuss making ideas pay http://marketing.ie/an-post-to-discuss-making-ideas-pay/ http://marketing.ie/an-post-to-discuss-making-ideas-pay/#respond Thu, 29 Sep 2016 14:02:20 +0000 http://marketing.ie/?p=24550 AN POST LAUNCH 8TH ANNUAL ‘GROW MY BUSINESS’ CONFERENCE: Pictured are Fiona Heffernan, Head of Post Media at An Post, Gary Brown, chairman of Ad Agency Target McConnell’s, Alison Cowzer of Dragon’s Den and Head of Innovation at East Coast Bakehouse with WorldBOX CEO and Wheels Couriers owner, Bernie Kinsella at the launch of An Post’s annual Grow My Business Conference 2016.   The next in the popular series of An Post Grow My Business interactive conferences will take place in Croke Park Stadium on Tuesday 18th October and in the Clarion Hotel Cork on Thursday 20th October. As part of the Grow My Business series, a panel of leading expert speakers will explore the topic ‘Turning Ideas Into Income’ along with challenges facing small to medium business owners.   The Grow My Business Conference is an inspirational and practical event bursting with invaluable advice and ideas on how to grow a business into 2017 and beyond. The Dublin conferences takes place on Tuesday 18th October from 7:30am to 12:30am in Croke Park. Tickets are priced €39 each and can be purchased at www.anpost.ie/growmybusiness. Early bird tickets available until September 30th. ***NO FEE**
Photography: Conor Healy Photography

The discount rate for tickets to An Post’s latest Grow My Business series ends tomorrow. Early bird tickets cost €30 – the price then increases to €39. This time round, the topic is ‘Turning Ideas into Income’ with a line-up of speakers which includes Wheels Couriers and Worldbox.ie owner, Bernie Kinsella, Target McConnells chairman Gary Brown and East Coast Bakehouse director and Dragons’ Den investor Alison Cowzer.

Following on from last year’s conferences in Dublin and Cork, the next in the series of the conferences will be in Croke Park Stadium on Tuesday, October 18 followed by the Clarion Hotel in Cork two days later.  The speakers will discuss challenges facing small to medium enterprises (SMEs) and try and point out current openings.

Bernie Kinsella will speak about “fishing where the fish are”, followed by Patricia Callan from the Small Firms Association (SFA) who will address the changing face of European business post Brexit. After a speed-networking session, the conference will continue with an idea generation session from Gary Brown and a talk by Alison Cowzer.

A Q&A session will be hosted by TV3/Newstalk presenter Colette Fitzpatrick.

Pictured above are Fiona Heffernan, An Post, Gary Brown, Target McConnells, Alison Cowzer, East Coast Bakehouse and Bernie Kinsella, Wheels Couriers 

Tickets can be purchased at www.anpost.ie/growmybusiness

 

 

 

 

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Three gears up for Electric Picnic http://marketing.ie/three-gears-up-for-electric-picnic/ http://marketing.ie/three-gears-up-for-electric-picnic/#respond Mon, 15 Aug 2016 11:03:09 +0000 http://marketing.ie/?p=24103 Alecia O Donovan and Shona Costello pictured at the 3Live experience at Longitude, where Three made sure festival goers were charged up and ready to enjoy the three day music festival. 3Live connects festival-goers to what matters most - great music and experiences, powered by Three. Revellers were able to personalise their festival experience by starring in a music video, charge up their handsets, get festival make and accessories and enjoy DJ sets from a host of acts including Eoghan McDermott, Marcus O'Laoire and Today FM's Claire Beck. Pictures :Brian McEvoy No Repro fee

Following its involvement in Longitude and Punchestown Music Festivals this summer, Three’s 3Live will travel to Electric Picnic this September where it will connect festival goers to music and experiences. Three will provide onsite charging services ensuring music fans are connected throughout the festival.

For those who don’t fancy parting with their handset, portable power-banks will be available to purchase for €10. Empty power-banks can be swapped for a fully charged one all weekend. 3Live also promises a DJ sets from Claire Beck and Marcus O’Laoire and an exclusive show from TV and radio presenter Eoghan McDermott.

The festival includes 3Jukebox and 3Channel Silent Disco and special appearances from secret acts throughout the weekend. Those setting up camp in Stradbally Hall for the weekend can also customise their festival experience at 3Live with a personalised phone cover, makeup artists and t-shirts printed onsite in the 3Lab. 

Alecia O’Donovan and Shona Costello are pictured at 3Live at Longitude

See more on 3Live on Twitter using #3Plus and www.Facebook.com/3Ireland

 

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Just Eat offers waiter service at EP http://marketing.ie/just-eat-offers-waiter-service-at-ep/ http://marketing.ie/just-eat-offers-waiter-service-at-ep/#respond Tue, 02 Aug 2016 09:01:32 +0000 http://marketing.ie/?p=23993 Lana del Rey

Takeaway app Just Eat is bringing its porters concierge service to Electric Picnic music and arts festival and for the third year is offering festival goers a relax and eat retreat. The porters will be on hand at the festival carpark. For those without a ticket to the sold out weekend, Just Eat is placing forks in ten random takeaway orders around the country.

Ten lucky consumers who find the fork will be on their way to Electric Picnic, with a pair of VIP tickets. Just Eat will also pilot ‘Tent Talks’ at the retreat, with a line-up of contributors which includes Marissa Carter, founder of the Cocoa Brown brand and Tropical Popical owner Andrea Horan.

Just Eat marketing director Edel Kinane says this year’s Electric Picnic promises to be better than ever with the retreat offering festival goers treats in an area where they can relax, order food and drink to be delivered by waiters. A range of other services will be provided to revellers in the retreat, including a nail bar, tanning tattoo artists and a barber.

Electric Picnic will be staged in Stradbally, Co Laois, from September 2-4. Headline acts include Lana Del Rey (pictured), The Chemical Brothers, Noel Gallagher’s High Flying Birds and Gavin James. As well as Just Eat, other festival partners include Electric Ireland, Bacardi, Heineken and Three. The event is organised by Live Nation.

 

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Davy sponsors Schmidt charity breakfast http://marketing.ie/davy-sponsors-schmidt-charity-breakfast/ http://marketing.ie/davy-sponsors-schmidt-charity-breakfast/#respond Wed, 11 May 2016 07:49:56 +0000 http://marketing.ie/?p=23265 Tony Caravousanos, Havas Worldwide Dublin

A talk by Ireland rugby coach Joe Schmidt in aid of the Carmichael Centre for voluntary groups will be held in Davy House on Dawson Street in Dublin at 8am next Wednesday. The session will include a discussion with ‘guru of global philanthropy’ Kingsley Aikins as the two men look back at the Six Nations, the upcoming trip to South Africa and leadership.

Carmichael Centre is home to 48 charities who provide over 40,000 people with shared services, training, good practice and governance support all over Ireland. Aikins  played rugby for TCD and had a few outings for Leinster. He worked with the Irish Trade Board and the IDA in Sydney and ran the Australian Ireland Fund and  the American Ireland Fund.

He set up Networking Matters, teaching the art of making and building business connections. He was part of the ‘Farmleigh 2’ Global Irish Economic Forum. Tickets for the ‘Fireside Chat’ charity breakfast are €50 and tables for 10 persons cost €400. Payments can be made by credit card. To book, contact Ken Kilbride at the Carmichael Centre on 01-8735702.

Pictured above is Joe Schmidt (right) with Tony Caravousanos of Havas Dublin Worldwide

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Dublin hosts ESOMAR world congress http://marketing.ie/dublin-hosts-esomar-world-congress/ http://marketing.ie/dublin-hosts-esomar-world-congress/#respond Tue, 22 Sep 2015 14:09:07 +0000 http://marketing.ie/?p=21416 Finn Raben, ESOMAR

Dublin will play host to the 68th ESOMAR world marketing research congress in the Convention Centre from this Sunday. Over 1,000 delegates from 70 countries are expected to show up for the event which runs until next Wednesday. The programme includes presentations by global research agencies, including Nielsen, GfK, Ipsos and TNS.

Major research buyers such as Coca-Cola, PepsiCo, Heineken, Unilever, Facebook, The Dannon Company, Microsoft, AOL, GE Capital, Swarovski and Saatchi & Saatchi will be in attendance. Programme highlights include future revelations presentations by Unilever and LinkedIn and case studies on understanding female consumers.

There is a talk on how behavioural science helped Three Mobile build its brand. Other topics to be discussed include researching the new shopper experience, blasting 10 big data myths with 10 panel data experiences, 20 predictions for 2020, the theory of the crime, media and the role of screens, media and the power of content and culture of four cities.

Speakers include British adventurer Sir Ranulph Fiennes and gay icon Panti Bliss.

Guy Perrem, MCCP

MCCP’s Guy Perrem, left, and Shane Doyle, along with Sheila Cunningham, head of insights at Heineken Ireland, will present a talk on Wednesday called ‘Unearthing the Cultural Fabric of Irish Cities’.

ESOMAR’s director general is Finn Raben, pictured top, formerly of TNS.

The full congress programme is available by clicking here.

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Sutherland to address IMI conference http://marketing.ie/sutherland-to-address-imi-conference/ http://marketing.ie/sutherland-to-address-imi-conference/#respond Mon, 21 Sep 2015 10:48:40 +0000 http://marketing.ie/?p=21409 Rory Sutherland at Adfx

OgilvyOne’s executive creative director Rory Sutherland returns to Ireland next month to address the Irish Management Institute (IMI) annual conference. A regular visitor to Dublin in recent years, he has spoken at IAPI Adfx events and the Dalkey Book Festival. An inspiring and charismatic speaker, he has some memorable insights for marketers in his repertoire.

IMI’s guest speaker line up also includes Yves Morieux and Jim McGuinness. Morieux is managing director at the Boston Consulting Group and McGuinness is the former Donegal football manager who is now a performance consultant at Glasgow Celtic FC. Thimon de Jong founder and director at the Whetson strategic foresight agency will also speak.

A senior partner in BCG’s Washington D.C. office and director of the BCG Institute for Organisation, Morieux will talk about his experience and approach in advising large corporations on restructuring their pillars of management to maximize employee motivation and engagement. Following six golden rules, Morieux’s approach, called ‘Smart Simplicity’, encourages employees to co-operate to solve long-term problems and promote engagement.

McGuinness will draw on his experience in top-level sports management and sports psychology to talk about leadership insights and the lessons he has learned in developing and managing top talent. McGuinness, who masterminded the Donegal’s All-Ireland win in 2012, supported golfer Paul McGinley in managing the 2014 Ryder Cup team.

The conference theme is ‘Reinventing Organisations – Rethinking Leadership’. Over 250 of Ireland’s top executives are expected to attended the event which is sponsored by Eir and will take place at the IMI campus in Sandyford on Thursday, October 8.

To register, go to http://www.imi.ie/events/national-management-conference-2015

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Taste of Dublin boss settles €120k bill http://marketing.ie/taste-of-dublin-boss-settles-e120k-vat-bill/ http://marketing.ie/taste-of-dublin-boss-settles-e120k-vat-bill/#respond Wed, 10 Jun 2015 06:53:20 +0000 http://marketing.ie/?p=20677 Avril Bannerton

Events organiser Avril Bannerton, who is managing director of Taste of Dublin, which runs at the Iveagh Gardens this week, settled a bill of €120,000 for underdeclaration of vat, the latest list of tax defaulters released by the Revenue shows. A former Image businesswoman of the year winner and Aer Lingus hostess, she also organises the Top Gear and 7Up on Ice shows.

About 35,000 visitors are expected to attend this year’s Taste of Dublin festival.

Bannerton first bought the Taste events licence for Ireland from London-based Taste Festivals  in 2005 and held the franchise for five years. She bought the licence back in 2013 from new owner IMG Arts Entertainment. She plans to revive Taste of Christmas at the end of November 2016. The event has the potential to attract up to 20,000 people.

The tax defaulters list covers the period from the start of January to the end of March 2015.

 

 

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Ad execs face scrutiny from students http://marketing.ie/ad-execs-face-scrutiny-from-students/ http://marketing.ie/ad-execs-face-scrutiny-from-students/#respond Fri, 17 Apr 2015 13:45:08 +0000 http://marketing.ie/?p=20084 Aoibhin Lennon, Take 5

A panel of six young people from the industry will form a panel to be ‘grilled’ by an audience of marketing and advertising students from various colleges in Dublin and a number of juniors working in the business as part of the Institute of Advertising Practitioners in Ireland’s (IAPI) Big Grill. The event takes place in Block T in Smithfield at 6pm next Wednesday.

Kieran O’Donovan, a senior account director at Boys and Girls and a member of IAPI’s Future Heads group, says Big Grill is part of ongoing efforts to connect, inspire and foster emerging talent in adland. The six panellists are Cara Clara, Javelin Digital; Cian Corbett, Radical; Ellie Byrne, DDFH&B; Aoibhinn Lennon (left), MediaVest; Sinéad O’Moore (pictured on home page), Boys and Girls and Paddy Thunder, Rothco.

For more, click on http://iapi.ie/events/the-big-grill-5.html

 

 

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Bord Bia shortlisted for four research awards http://marketing.ie/bord-bia-shortlisted-for-four-research-awards/ http://marketing.ie/bord-bia-shortlisted-for-four-research-awards/#respond Wed, 26 Nov 2014 13:23:55 +0000 http://marketing.ie/?p=18895 Mario Rosenstock

Ireland’s food and drinks promotions body Bord Bia has been shortlisted for four of its campaigns in the annual Marketing Society research excellence awards. Bord Bia’s Irish IMF Exporters Billion Dollar Baby campaign is in the running in the two categories of brand development and strategy and qualitative research. Glanbia’s ‘Local Tuning’ Avonmore in China campaign has been nominated in the innovation in research approach category.

Bord Bia’s work for Barry’s Tea Golden Opportunity campaign is also shortlisted in the innovation category. Research agencies Behaviour & Atittudes (B&A) and Red C are both strongly represented among the shortlist. B&A has campaigns for Arytza’s Cuisine de France and RTE (with RedBee UK) in the brand development and strategy category and Fáilte Ireland’s The Gathering is shortlisted in innovation, in tandem with Fitzpatrick Associates.

B&A is also shortlisted in the public policy and social research category for RTE’s Euro election exit poll. Red C has three campaigns shortlisted –  for IAB Ireland’s mobile advertising case study in the Advertising research category, TV3’s Algorithm in the excellence in data analytics section and the People’s Budget in public policy and social research. Spark Market Research has two campaigns shortlisted, for Down Syndrome Ireland and AIB.

MediaCom’s digital attribution model for Sky is shortlisted in the data analytics category, as is MediaVest’s work for mobile brand, 48. Coyne Research’s ‘Bringing Debt to Life’ work for Ulster Bank is also among the campaigns shortlisted in advertising research, along with Millward Brown’s Smithwick’s Squirrel creative development for Diageo. The awards will be presented at the Marketing Society Christmas lunch in the Shelbourne on December 5.

Mario Rosenstock (above), known for his take-offs of Roy Keane, Jose Mourinho and Miriam O’Callaghan on Ian Dempsey’s Breakfast Show on Today FM, returns as guest entertainer.

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