Blog – Marketing.ie http://marketing.ie Marketing.ie Fri, 19 May 2017 08:00:41 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.5 Hanover appointed to handle Young Scientist http://marketing.ie/hanover-appointed-to-handle-young-scientist/ http://marketing.ie/hanover-appointed-to-handle-young-scientist/#respond Thu, 18 May 2017 09:20:00 +0000 http://marketing.ie/?p=26791

Following a competitive pitch, corporate communications and public affairs specialist Hanover has been made the lead PR agency for the BT Young Scientist & Technology Exhibition (BTYSTE). Hanover, run by Lorna Jennings (above) will work closely with BT Ireland to manage PR and public affairs for next BTYSTE, including the main event in the RDS in January.

The BTYSTE is regarded as Ireland’s top STEM event for secondary school pupils. Since its launch in 1963, the expo has grown from a science fair to become a major platform for encouraging young people to use the foundations of science, technology, engineering and maths to inspire new ideas and new ways of thinking about the world we live in.

The exhibition itself is the final stage of the competition, which is open to all second level students from Ireland, both north and south. As well as the 550 shortlisted student projects on display each year, there are a further four exhibition halls filled with cutting edge science and technology based exhibits and entertainment – www.btyoungscientist.com

BT operates in 180 markets. Its activities include broadband, TV and internet and converged fixed-mobile products and services to consumers and businesses. Hanover Dublin provides strategic communications, political advocacy and PR. Clients include Time Warner, Tata Steel, Lucozade Ribena Suntory, Lilly, Airbus and Microsoft.

Its Dublin consultancy team includes former Tánaiste and PD leader Mary Harney.

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Media Central wins Communicorp sales http://marketing.ie/media-central-awarded-communicorp-ad-sales/ http://marketing.ie/media-central-awarded-communicorp-ad-sales/#respond Wed, 17 May 2017 06:57:22 +0000 http://marketing.ie/?p=26734

Communicorp has awarded all its radio sales to Media Central after an internal group contest with its other sales arm subsidiary, Communicorp One. Under a transfer of undertakings process, Media Central, run by Gavin Deans (above), will take on ad sales for national stations Today FM and Newstalk. It already handled sales for the group’s music stations.

Its stations include 98FM, Spin 108, Spin South West, Beat 102-103 and iRadio and 4FM.

Following the decision, all Communicorp One staff will transfer to Media Central. Communicorp also plans to stand down its various news editor roles and appoint a single head of news for the group, with the incumbents invited to apply for the new role. The director of news at Newstalk also oversees news feeds to other radio groups around the country.

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AAI boss receives a WFA president’s award http://marketing.ie/aai-boss-receives-a-wfa-presidents-award/ http://marketing.ie/aai-boss-receives-a-wfa-presidents-award/#respond Mon, 15 May 2017 14:04:52 +0000 http://marketing.ie/?p=26722

Association of Advertisers in Ireland (AAI) chief executive Barry Dooley received a president’s award at the World Federation of Advertisers (WFA) global marketers’ week in Toronto for the Marketing Multiplied report it jointly published with Core Media earlier this year. It was one of only six international awards presented by the WFA.

Other winners were from the US, UK, Norway, Peru and Australia.

Launched last January, Marketing Multiplied is Ireland’s first-ever study to review the impact of marketing communications from both a macro and micro-economic basis, showing the contribution marketing makes to GDP and Irish businesses. The report was co-written by economists Jim Power and Chris Johns and Core Media’s Alan Cox.

Pictured with Barry Dooley (left), AAI is WFA president David Wheldon

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Most workers struggle to find time to exercise http://marketing.ie/most-workers-struggle-to-find-time-to-exercise/ http://marketing.ie/most-workers-struggle-to-find-time-to-exercise/#respond Mon, 15 May 2017 13:31:15 +0000 http://marketing.ie/?p=26712

Following a screening of thousands of Irish workers last year, Irish Life Health (ILH) has released new insights on the workforce which shows that 71 per cent of Irish workers struggle to find time to exercise and over half of the nation’s workforce are overweight and one in three have high cholesterol. The study also reported on workers’ weight, with 42 per cent gaining weight when starting a job and almost one in five adding over a stone.

ILH calls on Ireland’s workplaces to participate in the six-week Workplace Fitness Challenge, using the free Move Your MET app. Developed in tandem with DCU, the fitness challenge is designed to inspire Ireland’s workforce to increase its level of physical activity to become fitter, healthier and happier. The challenge starts next Monday and runs until June 30. People are asked to measure their cardiovascular fitness level using an app.

All participants need to do is input their data, either walk a mile or run 1.5 miles, and then calculate their score. Fitness is measured by MET score: an increase of one point in a person’s MET score results in an equivalent reduction of 15 per cent risk of a cardiovascular incident and a reduction of risk of premature death by 13 per cent.

The challenge is open to all companies. A series of Urban Hike Maps have been launched to show workers in Dublin, Cork and Galway locations for exercise. The maps are downloadable on www.irishlifehealth.ie/moveyourmet/resource-centre/. Former Ireland rugby international Gordon D’Arcy has been hired as an ambassador for the challenge.

D’Arcy (right) is pictured with DCU exercise psychologist Dr Sarah Kelly, with Prof Niall Moyna, head of the School of Health and Human Performance at DCU and Jim Dowdall, ILH

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AIB banks marketing team of the year gong http://marketing.ie/aib-banks-marketing-team-of-the-year-gong/ http://marketing.ie/aib-banks-marketing-team-of-the-year-gong/#respond Fri, 12 May 2017 11:56:19 +0000 http://marketing.ie/?p=26703

AIB won the marketing team of the year award at the Marketing Institute of Ireland All Ireland Marketing (AIMs) awards. The award, sponsored by Google, was presented by Cera Ward to AIB marketing boss Tom Kinsella. The gala dinner in the Clayton Hotel on Burlington Road was attended by almost 900 guests. RTE news anchor Bryan Dobson was again MC.

The AIMs extend to 19 awards across various marketing disciplines.

SuperValu took two titles, winning the PR and loyalty marketing categories for its Real Rewards programme. The international marketing award went to BFree Foods, the wheat and gluten free food range, for its expansion into the US, while Laya Healthcare took the customer experience award championing the brand promise of ‘Looking After You Always’.

Bewley’s claimed the corporate social responsibility (CSR) award for Ireland’s Biggest Coffee Morning fundraiser for local hospices. Britvic Ireland took home the new product award for the launch of MiWadi zero per cent sugar, the only dilute brand in Ireland that is sugar-free. Mars boss Fiona Dawson was crowned this year’s marketing champion.

The AIMs media partner is the Irish Independent.

 

All-Ireland Marketing Award Winners 2017
1.    New Product Award Britvic Ireland
2.    Gradam Margaíochta le Gaeilge Ireland 2016
3.    Loyalty Marketing Award SuperValu
4.    Brand Campaign Award Irish Breeze
5.    Customer Experience Award Laya Healthcare
6.    Market Research Award Ulster Bank
7.    eCommerce Award Littlewoods Ireland
8.    Sponsorship Management Award Vodafone Ireland
9.    Public Relations Campaign Award SuperValu
10. Mobile Marketing Award National Lottery
11. International Marketing Award BFree Foods
12. Marketing Innovation Award IRS+
13. Integrated Marketing Award Irish Life Health
14. Corporate Social Responsibility Award Bewley’s
15. Small Business Marketing Award MyComplianceOffice
16. Digital Marketing Campaign Award Three Ireland
17. Advertising Campaign Award Lidl Ireland
18. Marketing Team of the Year Award AIB
19. All Ireland Marketing Champion 2017 Fiona Dawson

 

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Flogas powers Kerr’s business show on Newstalk http://marketing.ie/flogas-powers-kerrs-business-show-on-newstalk/ http://marketing.ie/flogas-powers-kerrs-business-show-on-newstalk/#respond Fri, 12 May 2017 09:14:06 +0000 http://marketing.ie/?p=26695

Flogas is taking over as sponsor of Bobby Kerr’s Down to Business show which airs on Newstalk on Saturday mornings from 10am to 12pm. The sponsorship will focus on the ‘Winning Back the High Street’ initiative, which sees Kerr take to towns and cities around Ireland, speaking to local business owners. The show’s previous sponsor was Vodafone.

The deal runs for the next 12 months. Flogas now offers electricity to commercial customers in the Republic of Ireland. As one of Ireland’s leading LPG and natural gas providers, Flogas claims to be the only Irish energy company supplying gas to every county in Ireland. Pictured above are Bobby Kerr and John Rooney, managing director, Flogas Ireland.

 

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DIT’s AdGrad 17 set to share ideas for charities http://marketing.ie/dits-adgrad-17-set-to-share-ideas-for-charities/ http://marketing.ie/dits-adgrad-17-set-to-share-ideas-for-charities/#comments Fri, 12 May 2017 07:01:45 +0000 http://marketing.ie/?p=26671

Final preparations are underway for students from this year’s DIT masters in advertising studies to make their ‘search for creative intelligence’ pitches to industry leaders. Divided into two agency teams, AdGrad 17, pictured, will present ad campaigns based on briefs from two clients. This year it’s the turn of not-for-profit organisations, Focus Ireland and the Children’s Medical & Research Foundation (CMRF) at Crumlin Hospital.

Each team sees the students take on traditional agency roles across all disciplines to tackle the communications challenges presented in the briefs. The pitches are the culmination of the MSc students’ academic year. Rosie Hand, who heads up advertising studies at DIT Aungier Street, says the course covers all aspects in agency work – copywriting, radio and TV production, design, client service, strategy and developing insight.

The class boasts a group of lecturers with a wealth of agency experience, including Conor Ferguson, Jonathan Forrest, Shane Holohan, Yvonne Tuohy and James Dunne. The class   also had a chance to address real briefs and present them to clients, such as SVP. Programme co-ordinator Rosie Hand says the pitch is a chance for this year’s class to show the industry what they’ve learned and what they have to offer.

“The pitch and the course itself are a well-worn path in adland,” Hand told AdLib, “with many of its alumni expected to attend in the hopes of spotting new talent.” The pitches will be staged in the campus at DIT Aungier on June 8. More on the event can be found on adgrad.ie, Facebook, Twitter and Instagram by searching AdGrad17.

Hand says some of her students have already signed up as agency interns. They should be interested in a study by Chemistry which shows that not every agency treats young, aspiring adlanders with the respect they deserve. The research found that of the 140 young people interviewed, most of them are not happy campers.

Over half were not paid at all, or just had expenses covered – despite doing the same job as a paid employee. One in three felt unfairly treated. Working for free is seen by many interns as mandatory on their career ladders. Duties included menial office tasks and demands to collect dry cleaning or picking up the kids from school.

Colm Carey writes about interns and why adland should show them the right respect in the May issue of Marketing.ie… also, read about what TV3’s Virgin Media Solutions is up to

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Mediavest scores hat-trick in press spend http://marketing.ie/mediavest-scores-hat-trick-in-press-spend/ http://marketing.ie/mediavest-scores-hat-trick-in-press-spend/#respond Thu, 11 May 2017 11:36:48 +0000 http://marketing.ie/?p=26687

Michael Clancy, Mediavest and Vincent Crowley, chairman, NewsBrands Ireland

Mediavest was the biggest spender on press advertising in 2016 for the third year running. A report by NewsBrands Ireland – formerly the National Newspapers of Ireland (NNI) – showed the Core Media group agency recorded a spend of €154.5 million. Sister agency, Mediaworks, had the highest increase. Sixty per cent of agencies upped their spend in 2016.

The NewsBrands’ data found that a total of €154.5m was spent on press ads last year, with €94m from agencies and €60m direct. The annual agency league table which ranks agencies by spend.  Mediavest had a spend of almost €14.5m. Michael Clancy, managing director, Mediavest, said his agency was delighted to once again be the largest press investor.

“Both on and offline they deliver a valuable audience to our clients in a trusted editorial environment, something that’s increasingly important in a world of ‘alternative facts’ and fake news’,” Clancy added. Elsewhere in the agency league table results, Mediaworks recorded the highest increase in ad spend, a growth of €2.4m, or 60 per cent, year on year.

Ad Vantage Media recorded the highest annual percentage increase at 80 per cent.

NewsBrands Ireland’s 2016 Agency League Table

Position 1 January 2016 to 31 December 2016  
1 Mediavest   14,580,492
2 Mediacom        7,613,722
       3 Mindshare Media        7,238,702
4 Starcom        7,092,206
5 MediaWorks        6,559,111
6 Carat        5,554,425
7 OMD        5,192,904
8 MEC Ireland        4,064,272
9 Initiative        3,814,989
10 Vizeum        2,857,354
11 Zenith Optimedia        2,331,179
12 PHD Media (Ireland)        2,000,427
13 Maxus        1,675,879
14 Pierce Media        1,182,906
15 Havas Media Ireland          976,096
16 Javelin Advertising       926,795
17 Focus Advertising       855,218
18 Engage Communications       831,535
19 Hopkins Communications       639,616
20 Ad Vantage Media       539,473
Total Revenue from Agencies 94,305,122
Total Revenue from Direct Sources 60,258,651
GRAND TOTAL 154,563,773
   

 

Newsbrands Advertising Revenue Full Year 2016 2015         Diff %
Revenue from agencies 94,305,122 98,415,997 -4.18
Revenue from direct sources 60,258,651 66,126,118 -8.87
Total 154,563,773 164,542,115 -6.06
 
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McElligott one of four new recruits to ASAI board http://marketing.ie/mcelligott-one-of-four-new-recruits-to-asai-board/ http://marketing.ie/mcelligott-one-of-four-new-recruits-to-asai-board/#respond Thu, 11 May 2017 10:40:18 +0000 http://marketing.ie/?p=26677

IAB Ireland chief executive Suzanne McElligott has been appointed to the board of the Advertising Standards Authority for Ireland (ASAI). The independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has announced four appointments to its board. As well as McElligott, Roslyn Dalton, Copy Clear lead with RTÉ, Eoin Doyle, director of marketing and innovation at Glanbia Consumer Foods and Siobhán Lennon, CEO of Sunrise Media, which publishes the Sunday Business Post.

All four will join the ASAI Board with immediate effect. The ASAI board consists of 15 members – the chairman and four advertiser members, four agency members and six media members. The board is manages ASAI business and draws up and implements the ASAI code, reviewing and amending it from time to time. The board may also exercise a disciplinary function over ASAI members.  McElligott has over 20 years’ marketing and media experience.

Under her leadership, IAB Ireland’s outputs across best practice, research, training and policy have driven growth of the Irish digital market since 2010 to a record high of €445 million last year. She is a former director of Independent Radio Sales (IRS), a founder of the Radio Awards, and is a former chairperson of the Outdoor Media Association (OMA). As a lecturer in DIT’s marketing department, she developed digital marketing course content.

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Gibson gets tabloid platform job at INM http://marketing.ie/gibson-gets-tabloid-platform-job-at-inm/ http://marketing.ie/gibson-gets-tabloid-platform-job-at-inm/#respond Tue, 09 May 2017 06:22:56 +0000 http://marketing.ie/?p=26662

Independent News & Media (INM) has appointed Des Gibson to the new position of tabloid platform editor. Gibson has almost 30 years’ experience in journalism and is currently the editor/managing editor at the Irish Daily Star. The new editor will direct a new seven-day newsroom at the Sunday World and Herald newspapers, working with their editors.

Starting out at the Irish Press group in 1988, Gibson joined the Irish Daily Star in 1995, where he was sports editor, managing editor and, most recently, editor. He was also previously head of news at the Tallaght Echo. As well as his work for the Irish Daily Star, since 2011, he has been publications manager of Paperweight Publications.

He has published and edited ten books and wrote jump jockey Paul Carberry’s biography.

 

 

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New arrivals trend opens up out of home market http://marketing.ie/new-arrivals-trend-opens-up-out-of-home-market/ http://marketing.ie/new-arrivals-trend-opens-up-out-of-home-market/#respond Fri, 05 May 2017 16:16:52 +0000 http://marketing.ie/?p=26650

PML Group reports a three per cent increase in out of home (OOH) ad spend for the first quarter of the year. The increase follows a seven per cent improvement for the whole of 2016. Growth is said to be coming from across various market categories and advertisers. But an interesting trend emerging is the expansion in OOH formats, networks and media owners.

Media owners such as DAA airport ads, Adtower, Orbscreen and Wide Eye Outdoor added to their portfolios in the last year. The investment was almost entirely on digital. Advertisers reacted well to new arrivals in a market dominated by three media owners – French company JCDecaux, Exterion Media and Clear Channel.

PML Group marketing director Colum Harmon says it will be interesting to see how the new arrivals develop the market in the medium to long term. Although the relatively small market share of these media owners is growing, it was important to note the vast majority of OOH spend remains with the Big 3.

Diageo, McDonald’s and AIB Group are the top three advertisers in 2017 to date.  Vodafone and Unilever also saw comparitively big increases in spend. Perhaps the most interesting of movers among the top spending advertisers is Premier Lotteries Ireland – aka the National Lottery. The reason for this is the use of digital in the lottery’s OOH strategy.

The lottery places special importance on flexible copy change. Among the top 15 advertisers, ten upped their spend in the first quarter, including AIB, Glanbia and Aer Lingus. Harmon says PML will launch the full Q1 report early next week.

 

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An Post’s reputation tops corporate brand list http://marketing.ie/an-posts-reputation-tops-corporate-brand-list/ http://marketing.ie/an-posts-reputation-tops-corporate-brand-list/#respond Fri, 05 May 2017 10:34:38 +0000 http://marketing.ie/?p=26640

An Post is the top brand in Ireland in terms of corporate reputation, the annual RepTrak study released by DDFH&B Group’s PR offshoot, The Reputations Agency, shows. Based on the perceptions of over 4,500 respondents who completed the survey recently, the survey quantifies the emotional bond stakeholders have with 50 companies.

The study shows the connections drive supportive behaviour such as a willingness to buy a company’s products, recommend the brand, invest, welcome into their community or even work for the company. Companies are ranked on a Reputation Pulse score from 0-100 based on levels of trust, esteem, admiration and a positive vibe.

Ratings are excellent (80+), strong (70-79), average (60-69), weak (40-59) or poor (below 40).

The top 10 companies in the Ireland RepTrak 2017 study are:

1. An Post (79.5)

2. Kerry Group (78.1)

3. Bord Bia (78.1)

4. Aldi (77.4)

5. Lidl (76.7)

6. Google (76.1)

7. Boots (75.5)

8. Tourism Ireland (75.3)

9. Aer Lingus (75.2)

10. SuperValu (74.8)

For the second year in a row, indigenous Irish organisations occupy the top three places. One in five of those studied improved their scores significantly this year, while one in ten declined. Overall, the public feel more positive about firms this year than last year, when 27 per cent of firms’ reputations dropped significantly. This year’s average score is 64.4.

The companies that saw the biggest improvements from 2016 were Eir, Kerry Group, Apple and Pernod Ricard’s Irish Distillers. With regard to industry reputations, the food and beverage sector remains the most highly regarded, while the financial services sector is the weakest with an 18-point difference in reputation scores across sectors.

The insurance sector score fell by three points, amid rising premiums and consumer dissatisfaction, while the banks showed signs of recovery, increasing by + 2.25 points. The research shows reputation drives business results by increasing the propensity to buy, recommend, trust, invest, work for, or welcome companies into the community.

Top performing companies tend to perform well across all areas of reputation as they carefully manage their reputation. Just 12 companies hold the top five positions across the seven dimensions drive corporate reputation. Kerry Group appears in all seven of the top five positions, while Google appears in six and Lidl and Bord Bia appear in five.

 

Products & services Innovation Workplace Governance Citizenship

 

Leadership Performance
1 Kerry Group Google Google Bord Bia Bord Bia Google Google
2 Google Apple Bord Bia Kerry Group Kerry Group Apple Kerry Group
3 Boots Kerry Group ESB An Post Coillte Kerry Group Ryanair
4 Lidl Pfizer Kerry Group Lidl Lidl Boots Apple
5 Bord Bia Bord Bia An Post Glanbia Google Lidl Lidl

Pictured above are Niamh Boyle, The Reputations Agency and David McRedmond, An Post

 

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Wolfgang reports 45 per cent rise in online spend http://marketing.ie/wolfgang-reports-45-per-cent-rise-in-online-spend/ http://marketing.ie/wolfgang-reports-45-per-cent-rise-in-online-spend/#respond Thu, 04 May 2017 10:05:45 +0000 http://marketing.ie/?p=26627

For a second consecutive year, Irish e-commerce sites have seen a 45 per cent growth in online revenue. With Ireland’s GDP growing by five per cent last year, the Irish online economy is progressing nine times faster than the wider Irish economy. The 2016 Online Economy study shows Irish consumers’ appetite to spend money online continues strongly.

The report by Wolfgang Digital shows retailers experienced a 24 per cent rise, while revenues for travel websites were up by as much as 79 per cent. Overall traffic to Irish e-commerce websites was up 17 per cent in 2016. “Irish e-commerce websites again showed extraordinary levels of revenue growth in 2016,” Wolfgang’s CEO Alan Coleman said.

“We can expect this rampant growth to continue. Online spend represents six per cent of the Irish economy. In the advanced UK market, online’s share of spend is as high as 16 per cent,” Coleman added. However, the share of retail revenue coming from shoppers outside of Ireland declined sharply, from 36 per cent in 2015 to 19 per cent last year.

With most overseas shoppers to Irish online retailers coming from the UK, the swing the value of sterling played a big part in the decline. With the details of a post-Brexit EU yet to be ironed out, there are indicators as to how a post-Brexit Irish online economy might look if online retailers switch their focus to the lucrative European market.

As the €153 billion UK market e-commerce market becomes less accessible to Irish e-commerce websites, the €500bn European market has to be a priority. The twin factors currently making the European market increasingly attractive to Irish business are the EU’s drive to enhance the ‘digital single market’ as the UK drifts further away.

Smartphones have taken over as the device of choice when accessing the web, with 45 per cent of website traffic on mobile phones, versus 42 per cent on desktop and 13 per cent on tablet. It is the first year mobile traffic has exceeded desktop traffic. Since launching last year, Google Shopping has become a top performing online revenue driver.

Last week, Wolfgang won two prizes at the European Search Awards in Poland.

The full report is at https://www.wolfgangdigital.com/blog/online-economy-report-2016/

 

 

 

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