Marketing – Marketing.ie http://marketing.ie Marketing.ie Mon, 26 Jun 2017 09:51:26 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.5 Red Dog gives women’s campaign some real bite http://marketing.ie/red-dog-gives-womens-campaign-some-bite/ http://marketing.ie/red-dog-gives-womens-campaign-some-bite/#respond Mon, 26 Jun 2017 09:49:43 +0000 http://marketing.ie/?p=26994

Design and branding agency Red Dog’s work in support of Women for Election has helped raise almost €32,000 at the half-way stage of a crowdfunding push. Women for Election co-founder Niamh Gallagher said the design raised awareness of the goal of getting more women elected by engaging a younger audience. The campaign hopes to raise €50,000 to subsidise training 300 women to stand for election and improve the gender balance in Irish politics.

The agency, run by Mary Doherty (above), created the campaign identity, with links to the crowdfunding website at https://www.indiegogo.com/projects/morewomen#/. Red Dog also designed the #MoreWomen hashtag, campaign card, badges, beanies, totes and T-shirts. Doherty said the wearables are proving popular with donors and will continue to raise awareness of Women for Election’s goals long after the crowdfunding campaign ends.

“We reckoned Women for Election needed to engage a younger audience who would appreciate quality creative and enjoy the good karma of helping get more women elected,” Doherty said. “We believe the illustrative element gives the campaign energy and impact, particularly on social media channels.’’ Donors can support the campaign by buying perks from as little as €5. The perks include a limited edition screen-printed poster on sale for €40.

Red Dog donated its services free of charge. The campaign has also received support from poets, writers, historians and photographers, including Doireann Ni Ghriofa, Martina Devlin, Pat Liddy and Beta Bajgart, who are donating experiences and poems, readings, walking tours and books. The campaign, run entirely by volunteers with backgrounds in areas such as finance, PR and web design, is also targeting larger donations.

For €300, a donor can sponsor a woman on Inspire, Women for Election’s one-day programme designed to provide an introduction to political life for interested women. And for €5,000 a donor can help Women for Election put 20 women through that programme. The organisation was founded in 2012 by Niamh Gallagher and Michelle O’Donnell Keating.

 

 

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SuperValu still on top as growth increases http://marketing.ie/supervalu-still-on-top-as-growth-increases/ http://marketing.ie/supervalu-still-on-top-as-growth-increases/#respond Tue, 06 Jun 2017 09:31:53 +0000 http://marketing.ie/?p=26936 The latest grocery market share figures from Kantar Worldpanel for the year ending 21 May 2017 show that the market continues to grow despite price deflation. Grocery market value was up by 2.2 per cent during the past quarter compared with last year, making the sector worth €2.37 billion over the 12 weeks – up €50 million on last year.

  David Berry, director at Kantar Worldpanel, said  that with the average price per pack falling slightly, growth has been driven by households buying extra items, with the average shopping basket increasing in size. Retailers’ own brands continue to lead the way, growing sales by 3.8 per cent and accounting for 54 per cent of purchases.

SuperValu remains in the top spot with a clear 0.5 percentage point lead over Tesco in second place. SuperValu sales increased by 1.2 per cent as shoppers added more items to their trolleys, spending an extra €1 on average per trip. Edging ahead of Dunnes Stores by 0.1 percentage points, Tesco now has a 22 per cent share.

While value sales increased only slightly by 0.3%, volume sales continue to tell a more positive story – up 4.6 per cent year on year as shoppers visit Tesco more often. Lidl and Aldi enjoyed strong performances during the past three months. Growth for Lidl accelerated to 2.7 per cent, with Aldi boosting sales by four per cent.

Lidl now has a 11.4 per cent share of the grocery market, with Aldi just behind with an 11.2 per cent stake. Both retailers have benefited from shoppers visiting them more often, with Lidl seeing almost one extra trip per shopper over the past 12 weeks.  

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Love Irish Food, in partnership with out of home (OOH) advertising company Exterion Media, announced the launch of the annual Love Irish Food brand development award in the Food Village at Bloom. The award provides Love Irish Food member brands with the chance to win an €80,000 OOH campaign to promote their brand to consumers.

The lucky Love Irish Food member brand that wins will receive €70,000 in advertising space, scheduled across Exterion Media’s retail six sheet portfolio and retail digital network. The campaign will appear nationally for two weeks and includes print production and digital animation for broadcasting. Additionally, OwensDDB will provide the winner with an €10,000 creative bursary towards the winning outdoor campaign.

To enter the brand development competition Love Irish Food member brands must register at http://www.loveirishfood.ie by 11am on Monday, June 19. The closing date for completed submissions is 5.30pm on October 27. The judging panel comprises Kieran Rumley, executive director, Love Irish Food;  Antoinette O’Callaghan, marketing manager, Exterion Media and Barry Dooley, chief executive, Association of Advertisers in Ireland (AAI).

A shortlist of competitors will then be interviewed by the judging panel, with the winner announced on November 13. See more at http://www.loveirishfood.ie  Pictured at the launch at the Bloom festival in the Phoenix Park were Kieran Rumley, previous award winner Bernard Broderick of Brodericks Brothers, Antoinette O’Callaghan and Barry Dooley.

 

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O’Doherty to lift Beko machine up Kilimanjaro http://marketing.ie/odoherty-to-lift-beko-machine-up-kilimanjaro/ http://marketing.ie/odoherty-to-lift-beko-machine-up-kilimanjaro/#respond Tue, 30 May 2017 09:53:16 +0000 http://marketing.ie/?p=26874

Enda O’Doherty plans to carry a Beko washing machine to the summit of Africa’s highest peak, Mount Kilimanjaro in July to rise funds for Pieta House. The Waterford man aims to spread a positive mental health message through the symbolism of carrying a heavy hidden load and to bring awareness to the importance of asking for help and ‘sharing the load’.

O’Doherty’s challenge is threefold, to raise awareness that it is okay not to be okay and ask for help; two, to raise funds for Pieta House and three, to climb to the top of Kilimanjaro. The size of the task ahead is incredible but he has achieved similar washing machine-carrying feats by climbing Slievenamon (721m) and walking 379ks from Belfast to Waterford.

But Kilimanjaro (5896m) is not only Africa’s highest point, but is also the world’s highest free standing mountain. Kilimanjaro is a crater known as Kibo, over 2km wide with several distinct cones, the highest being Uhuru Peak. Towering over 4,500m above the Rift Valley, O’Doherty aims to get to the summit with a 40kg Beko washing machine on his back.

For more on O’Doherty’s Beko challenge visit http://pieta-challenge-2017.everydayhero.do/

 

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New hotel planned for Tayto Park http://marketing.ie/tayto-park-owners-have-plans-for-new-hotel/ http://marketing.ie/tayto-park-owners-have-plans-for-new-hotel/#respond Thu, 25 May 2017 10:27:59 +0000 http://marketing.ie/?p=26836

The owners of Tayto Park have applied to Meath County Council for planning permission for a 32,000 square metre, 250-bedroom family hotel, offering accommodation and leisure facilities for up to 1,000 guests. The planned hotel, which is seven stories built from wood, will be designed to be in keeping with the style of Tayto Park and in a parkland setting.

The hotel will include a spa, meeting rooms and a function room that can accommodate up to 1,200 people as well as a two sky bars and three restaurants. It is estimated that it will provide 150 jobs during construction and 272 full and part time jobs when completed. Tayto Park was the brainchild of 1996 Marketer of the Year winner, Ray Coyle.

 

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Most workers struggle to find time to exercise http://marketing.ie/most-workers-struggle-to-find-time-to-exercise/ http://marketing.ie/most-workers-struggle-to-find-time-to-exercise/#respond Mon, 15 May 2017 13:31:15 +0000 http://marketing.ie/?p=26712

Following a screening of thousands of Irish workers last year, Irish Life Health (ILH) has released new insights on the workforce which shows that 71 per cent of Irish workers struggle to find time to exercise and over half of the nation’s workforce are overweight and one in three have high cholesterol. The study also reported on workers’ weight, with 42 per cent gaining weight when starting a job and almost one in five adding over a stone.

ILH calls on Ireland’s workplaces to participate in the six-week Workplace Fitness Challenge, using the free Move Your MET app. Developed in tandem with DCU, the fitness challenge is designed to inspire Ireland’s workforce to increase its level of physical activity to become fitter, healthier and happier. The challenge starts next Monday and runs until June 30. People are asked to measure their cardiovascular fitness level using an app.

All participants need to do is input their data, either walk a mile or run 1.5 miles, and then calculate their score. Fitness is measured by MET score: an increase of one point in a person’s MET score results in an equivalent reduction of 15 per cent risk of a cardiovascular incident and a reduction of risk of premature death by 13 per cent.

The challenge is open to all companies. A series of Urban Hike Maps have been launched to show workers in Dublin, Cork and Galway locations for exercise. The maps are downloadable on www.irishlifehealth.ie/moveyourmet/resource-centre/. Former Ireland rugby international Gordon D’Arcy has been hired as an ambassador for the challenge.

D’Arcy (right) is pictured with DCU exercise psychologist Dr Sarah Kelly, with Prof Niall Moyna, head of the School of Health and Human Performance at DCU and Jim Dowdall, ILH

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AIB banks marketing team of the year gong http://marketing.ie/aib-banks-marketing-team-of-the-year-gong/ http://marketing.ie/aib-banks-marketing-team-of-the-year-gong/#respond Fri, 12 May 2017 11:56:19 +0000 http://marketing.ie/?p=26703

AIB won the marketing team of the year award at the Marketing Institute of Ireland All Ireland Marketing (AIMs) awards. The award, sponsored by Google, was presented by Cera Ward to AIB marketing boss Tom Kinsella. The gala dinner in the Clayton Hotel on Burlington Road was attended by almost 900 guests. RTE news anchor Bryan Dobson was again MC.

The AIMs extend to 19 awards across various marketing disciplines.

SuperValu took two titles, winning the PR and loyalty marketing categories for its Real Rewards programme. The international marketing award went to BFree Foods, the wheat and gluten free food range, for its expansion into the US, while Laya Healthcare took the customer experience award championing the brand promise of ‘Looking After You Always’.

Bewley’s claimed the corporate social responsibility (CSR) award for Ireland’s Biggest Coffee Morning fundraiser for local hospices. Britvic Ireland took home the new product award for the launch of MiWadi zero per cent sugar, the only dilute brand in Ireland that is sugar-free. Mars boss Fiona Dawson was crowned this year’s marketing champion.

The AIMs media partner is the Irish Independent.

 

All-Ireland Marketing Award Winners 2017
1.    New Product Award Britvic Ireland
2.    Gradam Margaíochta le Gaeilge Ireland 2016
3.    Loyalty Marketing Award SuperValu
4.    Brand Campaign Award Irish Breeze
5.    Customer Experience Award Laya Healthcare
6.    Market Research Award Ulster Bank
7.    eCommerce Award Littlewoods Ireland
8.    Sponsorship Management Award Vodafone Ireland
9.    Public Relations Campaign Award SuperValu
10. Mobile Marketing Award National Lottery
11. International Marketing Award BFree Foods
12. Marketing Innovation Award IRS+
13. Integrated Marketing Award Irish Life Health
14. Corporate Social Responsibility Award Bewley’s
15. Small Business Marketing Award MyComplianceOffice
16. Digital Marketing Campaign Award Three Ireland
17. Advertising Campaign Award Lidl Ireland
18. Marketing Team of the Year Award AIB
19. All Ireland Marketing Champion 2017 Fiona Dawson

 

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Heaslip lines out for new coconut drinks http://marketing.ie/heaslip-lines-out-for-new-coconut-drinks/ http://marketing.ie/heaslip-lines-out-for-new-coconut-drinks/#respond Wed, 12 Apr 2017 12:23:15 +0000 http://marketing.ie/?p=26511

Ireland and Leinster rugby player Jamie Heaslip has been hired by C7 Brands, the UK subsidiary of Irish-based Prime Active Capital (PAC), in launching a range of coconut water drinks. CocoFuzion100 is a naturally flavoured, 100 per cent organic young coconut water. Bottled within hours of harvesting, it contains natural electrolytes and has no added sugar.

Heaslip is a shareholder in PAC, the global health and wellness company, alongside former Scottish and Lions rugby coach Sir Ian McGeechan and Manchester City footballer Shaun Wright-Phillips. C7 Brands has teamed up with Dublin GAA player Bernard Brogan’s Legacy Consultants agency to manage a campaign with PR, digital and influencer marketing.

The activity includes out of home ads and experiential activations over the coming months.

Fuzion100 starts distribution this month with 250ml sparkling coconut water in four flavours – natural, raspberry, mango and lime with an RRP of €1.79. The drinks are distributed by Johnson Bros to over 1,000 stores across the BWG and Musgrave networks, with more announcements expected to follow. The drinks will be sold in the UK, Spain and Denmark.

 

 

 

 

 

 

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Greening idea goes bananas Down Under http://marketing.ie/greening-idea-goes-bananas-down-under/ http://marketing.ie/greening-idea-goes-bananas-down-under/#respond Wed, 15 Mar 2017 12:50:50 +0000 http://marketing.ie/?p=26230

What do the Big Banana in Australia, an Ethiopian Airlines aircraft in Addis Ababa and two rhino statues in a Nairobi park have in common? They are just some of the more unusual participants in Tourism Ireland’s Global Greening initiative for St Patrick’s Day 2017.  From its launch back in 2010, the greening idea has gone from strength to strength.

It was then that the Sydney Opera House and the Sky Tower in Auckland went green and this year is the biggest Global Greening to date. Over 240 sites are already signed up to take part, with new sites coming on board daily. From Rome to Rio and from London to Las Vegas, many well-known buildings and sites worldwide will turn green this week.

The latest ‘greenings’ include some quirky places and things, including three of Australia’s famous ‘Big Things’ – The Big Banana, The Big Kangaroo and The Big Tasmanian Devil. So too, the two rhino statues, mother and baby Kyela and Lankeu in Nairobi National Park in Kenya. There’s the Big Nickel – a giant replica of the Canadian 5-cent coin from 1951, standing nine metres tall in the grounds of the Dynamic Earth science museum in Sudbury.

Others include the world’s biggest fiddle, the Big Fiddle of the Ceilidh on Cape Breton Island in Canada, the Kelpies horse head statues in Scotland, a troupe of Irish dancers on the London Underground, the Irish saxophone on the Charles de Gaulle bridge in Dinant in Belgium and an Irish-Finnish ice fishing championship in Tampere in Finland.

2017 is the eighth year in a row of the greening idea. New buildings and sites taking part this year include One World Trade Center in New York  – the main building of the re-built World Trade Center in New York and the tallest building in the West, the beautiful Petit Palais on the Champs-Élysées in Paris and the Magic Fountain of Montjuïc in Barcelona.

 

 

 

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Food writers dish up awards to artisan producers http://marketing.ie/food-writers-dish-up-awards-to-artisan-producers/ http://marketing.ie/food-writers-dish-up-awards-to-artisan-producers/#respond Tue, 07 Mar 2017 19:45:22 +0000 http://marketing.ie/?p=26064

Six artisan food producers were honoured as part of the annual Irish Food Writers’ Guild (IFWG) awards together with the guild’s first posthumous award, which saluted Irish craft beer guru, Oliver Hughes, co-founder of the Porterhouse brewery pubs, who died suddenly last year at the age of 57. Since 1993, the awards have celebrated artisan producers considered central to Ireland’s reputation in fine food and drink at home and abroad.

This year’s winners are The Friendly Farmer for pasture-reared chickens, Ummera Irish Smokehouse for its smoked silver hill duck breast and Cuinneog for Irish farmhouse country butter and natural buttermilk. Bertha’s Revenge Irish Milk Gin won the drink award and Mag Kirwan of Goatsbridge Trout Farm received a special contribution to Irish food award.

IFWG chair Aoife Carrigy said the winners have created sustainable family businesses, continued and built upon the work of their forefathers or collaborated with like-minded people to create products of an exceptional standard. The common thread that binds them is their mutual respect for tradition and the forward-thinking approach they take to their craft.

Carrigy thanked Bord Bia for its support of the awards and its work on the home and export markets to promote and develop Irish food. The awards were hosted at the two-Michelin-star Restaurant Patrick Guilbaud, with a lunch devised and prepared by chef and co-owner Guillaume Lebrun, who incorporated the products of each winner into the day’s menu.

Since their launch almost a quarter of a century ago, the awards became one of the first of its kind in the country. No one can enter themselves or their product into the awards and no company knows it has been nominated or shortlisted for an award.

The guild is the sole nominating and decision-making body.

For more on this year’s six IFWG award winners click on…

www.thefriendlyfarmer.blogspot.co.uk …  www.ummera.com … www.cuinneog.com …

www.goatsbridgetrout.ie … www.ballyvolanespirits.ie … www.thelittlemilkcompany.ie

 

 

 

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Ireland sixth most confident nation in Europe http://marketing.ie/ireland-sixth-most-confident-nation-in-europe/ http://marketing.ie/ireland-sixth-most-confident-nation-in-europe/#respond Mon, 06 Mar 2017 06:44:40 +0000 http://marketing.ie/?p=26039

National consumer confidence at the end of last year was at its highest level since the recession and Ireland is now the sixth most confident country in Europe, the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions indicates. The country’s Consumer Confidence Index (CCI) score hit 100 in the final two quarters of 2016.

The index measures attitudes each quarter on topics such as personal finances and job prospects. It is the first time it has reached this mark in nine years. A score over 100 indicates degrees of optimism, below 100, degrees of pessimism. The latest quarterly study shows the number of Irish consumers feeling positive about job prospects.

The number here its highest level since the recession (58 per cent), the third highest in Europe, behind the Czech Republic and Switzerland. Those who have changed their spending habits hit its lowest level since the recession, on 59 per cent. Those who switched to cheaper grocery brands to save money – an activity often regarded as a barometer of consumer sentiment and behaviour – hit its lowest level since the recession – on 32 per cent.

Feeling positive about personal finances and feeling now is a good time to make purchases stood at 52 per cent. Alongside this, the amount Irish consumers spent on everyday groceries increased by 2.1 per cent in the last quarter of 2016 versus compared to the same period in 2015 – the seventh consecutive quarterly rise. The rise was based on a 1.5 per cent increase in the amount of groceries bought and a 0.6 per cent rise in average prices paid.

Ireland outperformed Europe as a whole (up 1.8 per cent) and the UK (0.7 per cent rise). The global CCI stands one point above Ireland at 101, while Europe’s is 81 and the UK 102. India (136) has the highest score globally, South Korea the lowest (43). The scores are derived from Nielsen’s study which measures 30,000 online consumers in 63 countries.

To view historical trends for all countries, broken down by metrics such as financial concerns and job prospects, visit the interactive Nielsen Global Consumer Confidence Trend Tracker

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Lidl signs up to Bord Bia’s Origin Green http://marketing.ie/lidl-signs-up-to-bord-bias-origin-green/ http://marketing.ie/lidl-signs-up-to-bord-bias-origin-green/#respond Tue, 21 Feb 2017 14:04:12 +0000 http://marketing.ie/?p=25922

Lidl Ireland has become a verified member of Bord Bia’s Origin Green sustainability programme, emphasising a commitment to sustainability in Irish retailing. Bord Bia established the programme in 2012 at farm level, then moved into manufacturing and, most recently, extended and customised the programme for food retailers.

To become a member, Lidl has committed to a development plan that sets out targets in waste emissions, energy, water, responsible sourcing of products, health and nutrition and social sustainability. The verification ensures all elements of the supply chain are involved in improving the sustainability of food and drink.

Lidl’s suppliers currently export to company stores in 18 other countries and the German discounter is committed to supplying sustainable Irish produce to its full supply base of 26 European markets. Twenty four clear targets have been set out by Lidl Ireland. By the end of 2020, half of its Irish suppliers will be verified Origin Green members.

Lidl will increase the products certified by sustainability initiatives, for example FairTrade, Rainforest Alliance, UTZ, Organic and Certified Palm Oil. By the end of this year, Lidl will have zero waste diverted to landfill and by 2020 Lidl aims to reduce ten per cent of overall waste, as well as reducing 15 per cent of overall water consumption.

Building and retrofitting of new stores with energy efficient equipment and technology. Lidl has already achieved ISO 50001 energy efficiency certification in all stores and aims for certification for all of its regional distribution centres and head office this year. By 2020, Lidl will donate surplus food to Irish charities amounting to a million meals.

Half of employees will take part in health and wellbeing initiatives by 2020 and build on community impact through volunteering, sponsorship, charity partnerships and local donation funds. Pictured at Lidl Ireland’s head office in Tallaght is Tara McCarthy, chief executive, Bord Bia and John Paul Scally, managing director, Lidl Ireland. 

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Curtin gets new cider role at Heineken NV http://marketing.ie/curtin-gets-new-cider-role-at-heineken-nv/ http://marketing.ie/curtin-gets-new-cider-role-at-heineken-nv/#respond Tue, 14 Feb 2017 14:30:01 +0000 http://marketing.ie/?p=25849
Fiona Curtin, who steered the roll out of Heineken’s Orchard Thieves cider in Ireland, has taken up the role of global business development for the Dutch brewer’s cider portfolio at the group’s headquarters in Amsterdam. The Cork-born marketer will work alongside her former Heineken boss in Ireland, Sharon Walsh, who is global cider director.

Curtin, who worked to Rothco, Starcom and Thinkhouse in rolling out Orchard Thieves, was Heineken Ireland’s head of innovation for almost three years. Before that, she had a two-year stay at Irish Distillers Pernod Ricard and spent almost six years as head of advertising and marketing communications at AIB. She also worked in marketing at C&C.

Before joining C&C, she spent over 11 years in various marketing roles at Heineken.

Curtin was president of the Association of Advertisers in Ireland (AAI) for three years.

 

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